Boss Lady: Maureen Petrosky

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Maureen Petrosky, author, television personality, chef, food stylist, and entertaining and lifestyle expert. Maureen shares with us her exciting career, her passion and inspiration for creating, and her advice to women pursuing dreams in entrepreneurship. 

Maureen Petrosky
Image via Jeff Wojtaszek

1.Tell us a little about yourself and your career. It’s been a whirlwind.
I started off behind the scenes at Food Network and have been working both in production and on-air for twenty years now-which sounds crazy long. But time flies when you love what you do.

2. Describe a typical work day.
There’s no typical work day. One day I may be writing for 8 hours straight in my home office, one day I might be tasting vodkas in Amsterdam and the very next I could be in hair and make up for the TODAY show. I don’t do typical and this work style suits my undiagnosed ADD perfectly.

3. Whether it’s for a TODAY show segment or for an upcoming article, can you explain your process for creating wonderful recipes, lessons, crafts, etc?
I see everything in life as an opportunity to learn, to improve my skills and my lifestyle and in turn see them as teachable moments too. I do a lot of thinking in bed. At night before I fall asleep or in the morning before I get up. It’s the only time the rest of my life is quiet around me. It can be a word in a book, something my kids say, or something I taste that inspires me. I want to make a beautiful life accessible, not daunting.

The Cocktail Club by Maureen Petrosky

4. Can you name two domestic gurus you look up to and why?
My mom and Martha. I grew up in a house with seasonal decor vignettes, beautiful tabletops and a lot of fun. I mean who else’s parents were making green eggs and ham for St. Patrick’s Day or serving pink Farina for breakfast on Valentine’s day? My mom was the original inspiration. It’s in my blood. And then of course Martha. She took it to another level that lets all of us now have parties and make a career out of it. And now with her latest collaboration with Snoop, I have to give her mad props. She keeps pushing herself and that I admire.

5. When it comes to entertaining for either small or large gatherings, do you have one expert advice to share?
Pour a drink first. It makes getting ready more fun, and that’s what it’s all about, having fun. Don’t forget that.

6. How do you mix social media when hosting or entertaining? Do share at all, and is it in real time or do you post later? 
I guess the evil of social media is a part of everything we do. I hate to miss the moment so typically I post later, after the fact. I try to document our moments but it’s more important to me to actually engage in them and be present.

7. What is your most successful form of marketing?
Getting out of the house. Really, as a creator you can spend endless days hulled up in front of your computer. It’s important to meet people face-to-face. All aspects are important, getting by-lines and being on TV are immensely successful outlets, but I get those jobs because I meet people and make connections. You will always be your best PR.

Maureen PetroskyImage via Jeff Wojtaszek

8. Where do you see yourself in 5 years?
I barely know what’s coming this year. That’s the nature of entrepreneurship. You need to be able to roll with the tide. You throw twenty ideas out there and if one sticks it’s a success. I just hope in 5 years to be happy and healthy and creating beautiful, interesting work.

9. When you’re not working what do you enjoy doing most?
Hanging out with my family, hosting happy hour, and Dragon boating.

10. Do you have any advice for those looking to enter the world of entrepreneurship?
Anyone who wants it badly enough can be their own boss. But you have to recognize if you have the personality for it, brace yourself for irregular paychecks, schedules and being on call 24/7. If you’re game for that here are a few tips: only work with people you like, spend a third of your time reaching out for new work and making new contacts, be responsive to emails and texts immediately, pick up the phone and call people- it’s much more powerful than an email, exercise and take care of yourself- you are your business card, dream big- then aim bigger- if you fall somewhere in the middle you’ll have succeeded.




The Social Scoop

The Social Scoop

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

Marketing Trends
From live streaming to content innovation and personalization, check out these five digital marketing ideas that could improve your brand growth in 2017.

Ads and Instagram Stories
With over 150 million Instagram accounts using the “stories” feature, the number of ads that will appear between stories have increased dramatically.    

Hidden Facebook Features
Facebook has over twenty features that only power users know. Check them out here.

Twitter Dashboard
Twitter is doing away with the dashboard app that just recently launched six months ago. It’s best features however, will continue on.

Just for Fun
Barrack and Michelle  Obama are offering a virtual white house tour via facebook 360 live. Learn more here.  


Boss Lady: Maja Arnold

Boss Lady is a series that shares personal insights from creative women in business.This week we chat with Maja Arnold, founder and designer of the gorgeous custom Maja Arnold jewelry. Maja shares her passion for typography, wearable symbols, and working with incredible people with inspiring stores.

boss lady: maja arnold jewelry

1.  First, tell us a little about yourself and your business. You have a background in typography, how do you incorporate that into your jewelry designs?
Typography has transformed my artistic expression and I want to help it transform yours. For many ears I travelled through Europe for the fashion industry, but when I experienced the inspiration and peace in the beauty of wearable symbols, it was transformative. My name is Maja Arnold, I’m the founder of Maja Arnold Design. Our mission is designing jewelry that creates memories and illuminates your soul! The artistic expression seen in typography as I have expressed it in wearable symbols came at first in the painful loss of one of my children and later in my son’s battle with cancer. I have a passion for typography and I want to bring this passion to you. The ease of the style and unpretentious, natural connection to memories and their inevitable feelings has always fascinated me. Each individual design based on the touchstone letters that are meaningful to you allowing anyone to keep you loved ones close to you hearts. This is also, if not especially true for meaningful and powerful events you have experienced throughout your life. As a prime examples, I design contemporary symbols comprised of the most meaningful works or initials, for each person, often of up to six letters, resulting in a piece of set of items completely original and unique. Each piece represents a personal, deeply touching story and transforms into wearable fashion of the high quality to be cherished for a lifetime. Made in Seattle, Maja Arnold Design necklaces are hand sketched, digitally rendered, wax molded and cast in pure silver or gold. Our design have been featured in Seattle Bride Magazine, Seattle Magazine, The Points Living, Vanguard Magazine, idazzle, Reflection Magazine and TV NY New Day Show. Currently at the Elements Gallery in Hotel Hyatt and on Display in Bellevue Square Mall.

maja arnold necklaces


2.  Where do you see Maja Arnold in 5 -10 years?
My business is based on a very personal and meaningful story. The result is a creation of one of a kind jewelry that inspires and its meaningful in a very modern and artistic way. I would love to spread my story to as many people as I can over the next 5 years. Ultimate goal is to inspire people that will wear a Maja Arnold design creation. I created a column on my web site just for Inspiring stories.

I would love to share as many of these stories as I can to help others find their own story and possibly help them through difficult situations and times in their lives.

3. When it comes to building your brand and starting your company, what’s an important lesson each of you have learned?
The lesson of building your own company is being patient and believing in yourself.

4. Do I have a favorite design?
All of my designs have their own story. I love them all. Because so much of what I do is custom it is very hard to have a favorite.

maja arnold jewelry

5.What has been the best moment in your career?
The best moment in my career was (and still is) when my clients receive one of my designs and cry or tell me how much it means to them,  and why.  It is truly an amazing feeling.

6. If you could be any Boss Lady for day, who would you pick and why? 
If I can be any Boss Lady for a day…. I would be Lori Greiner. She is a self-made inventor who helps so many people to be discovered with their new patents and new products. She gives people HOPE every day.:)

7. Do you have a dream client you would love to work with and if so, who and why?
What dream client would I want to work with and why? hmm. There is so many! My dream client is a  client with an inspiring story:) I meet people these type of people on regular basis and I admire them so much by what they tell me that I cannot wait to design them their piece.

maja arnold jewelry

8. For all the young entrepreneurs out there, what advice would you give them?
For young entrepreneurs I would give them advice to “Never give up on your dream”, you can achieve anything you set your mind to.

More on Maja Arnold:

Website | Facebook | Instagram