The Social Scoop

Social Media Marketing Welcome to the Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

Hot Topic: Instagram Video Channel Update 
New video channel topics allow users to watch clips that are geared more towards their interests. They are labeled  “Picked for You.”

LinkedIn Profile Need a little TLC?
Use these five tips to receive more profile recognition and increase the strength of your page from beginner to all-star.

Twitter Talk
 Twitter has announced that they will be allowing users to relive their past memories! The option of re-tweeting and quote tweeting yourself from old archives is in the works.

Explore More Facebook Options
These six publishing tools, which include video management, lead generation, and product sales are allowing users to manage Facebook marketing more easily.

Instagram > Snapchat
Instagram is crushing Snapchat when it comes to the number of monthly users. Which social media platform is your favorite?



Brand Ambassador Marketing: Sand Cloud Towels

Sand Cloud is a southern California beach towel brand on a mission. 10% of the company’s net profit is donated to various nonprofit organizations that serve to protect marine life. In addition to a unique product and business model, Sand Cloud has a notable way of spreading the word about their beach towels: brand ambassador marketing.

Sand Cloud Marketing

Most of Sand Cloud’s marketing efforts are done solely through social media and their brand ambassador program. They have over 3,500 ambassadors worldwide, who have helped Sand Cloud form relationships with customers while spreading the word about their products and mission.

Sand Cloud Marketing

Ambassador marketing is becoming an increasingly popular strategy due to the size of its potential reach. Ambassadors share photos and posts on their personal accounts in which all of their followers will see. Let’s say on average an ambassador has 1,000 followers and there are 3,500 Sand Cloud Ambassadors, not counting Sand Cloud’s followers on their own accounts, ambassadors have spread the word about their brand to 3.5 million users.

Sand Cloud Marketing

Sand Cloud offers their ambassadors a discount and a rewards point program in which they can share their discount code and earn points for every purchase another customer makes using their discount code. They also partner with other brands to host contests and giveaways to increase engagement with their own customers and customers of partnering brands.

Sand Cloud Marketing

Sand Cloud was founded just two years ago. In such a short time they have seen and incredible amount of publicity and recognition. Because of their ambassador program, their brand is now a well-known name and their sales have increased exponentially. Whether it acts as the core of a marketing plan or just a supplement, a brand ambassador program can be a great strategy for increasing reach on social media and improving brand recognition.




Getting to Know Aly Outten

Getting to know Aly | Social Stylate

We’re thrilled to announce a new team member: Aly Outten. We’ve been fortunate enough to get to know Aly through our client No. 109 Shop, who she has been working with for the past few years. Here’s a little bit about Aly.

She recently graduated from Indiana University of Pennsylvania in 2014 with a major in fashion merchandising. Her keen eye for fashion has been a huge advantage in working with us putting together creative content for our clients. She greatly enjoys traveling and exploring new places but still considers the Delaware beaches her favorite place in the world. Two of the places she enjoyed exploring were Seoul, South Korea and New York City, both of which she lived in for brief periods of time. Some of her hobbies include yoga and soccer, trying new craft beers, and is always on the search for a new brewery to try. A fun fact about Aly is that she listens to a stand up comedy Pandora station every morning on her way to work to start her day with a good laugh. Aly’s favorite social media platform is Instagram to explore the latest fashion trends and up and coming brands. We are so excited to have such a talented new member as a part of our team!


6 Podcasts I’m Listening To

6 Podcasts Worth Listening To - Social Stylate

The past few months I’ve been on a huge Podcast kick. I’m not sure what took me so long to discover this wonderful world of digital media, but better late than never. They’re a great alternative to music and perfect for flights, car rides, runs and background noise at the office. Here are 6 podcasts worth checking out! P.S. Please note that all my podcasts are about work, movies or pop culture. I’m sorry, I’ll try to branch out!

Anna Faris is Unqualified podcast | Social Stylate

Anna Faris is Unqualified is a hilarious podcast to listen to if you’re looking for a fun and relaxing way to decompress at the end of the day. Anna, her producer Sim and a celebrity guest (Olivia Munn, Shaq, Allison Janney, Chelsea Handler etc.) spend the first half of the podcast chatting and the second half answering callers’ relationship questions. I’ve always enjoyed Anna’s sense of humor and how real she is. She does a great job of just being herself and it’s hilarious, surprising and insightful to listen to her and other celebs try to solve real people problems. Added bonus: Chris Pratt pops up on occasion! Definitely check out the episode with Aubrey Plaza.

podcasts we're watching | social stylate

I’m a HUGE movie nerd (majored in film in college, watch them all the time etc.) so this podcast is right up my alley. How Did This Get Made sheds a new light on bad movies that makes you almost believe they were good. Comedians Paul Scheer, June Diane Raphael and Jason Mantzoukas will give you a good laugh as they dissect bad films. Don’t miss the live episodes on Con-Air and Face Off; they’re hilarious.

6 podcasts we're listening to | social stylate

Any of you who used to watch MTV back in the day will recognize Chris Hardwick as the host or Jenny McCarthy’s sidekick on the dating show, Singled Out. Now he’s a digital genius, comedian, social media guru, nerd extraordinaire with a pretty sweet site and podcast. Nerdist is a weekly interview show with three magnificent nerd hosts. They regularly speak with comedians and celebrities on what it truly means to be a nerd and as a self proclaimed nerd I both appreciate and enjoy this.

6 podcasts we're listening to | social stylate

The Accidental Creative is a host of different successful people in the work force that share their insight to help you stay prolific in your own job.

6 podcasts we've been listening to | social stylate

TED Talks needs no explanation. You pretty much have to be living under a rock to be unfamiliar with these powerful talks. From technology to cultural issues, TED talks are a brilliant and engaging way to learn about a wide range of topics.

6 podcasts we've been listening to | social stylate

Pop Culture Happy Hour is a weekly show that covers everything from movies, books, music, television, and more. Entertain yourself with these riveting conversations about pop culture.