The Social Scoop

The Social Scoop Social Media News

Welcome to the Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

Coming Soon to Twitter
Twitter‘s next updates include revisions to what counts in the 140 character limit, replying to tweets and starting conversations, and re-tweeting and quote tweeting yourself.

Wait for the 8
The iPhone 7 is projected to be a disappointment for not offering many upgraded features from the iPhone 6S but a leak about the iPhone 8 describes an “edgeless” display with no space wasted by a home button and an all glass exterior.

Competition for Linked In
A startup social networking platform is the first to give Linked In a run for its money. Bebee has seen exponential growth globally and is coming to the states with promise of better features for building relationships, not just connections.

Keeping up with the Millennials
It’s no secret that Millennials are an essential demographic in today’s market and keeping up with their habits and purchasing decisions is like chasing a rabbit. Here are 4 tips to help you increase your reach to the dynamic population.

Optical Illusion
This picture has gone viral on social media because no one can figure out why these peoples’ feet seem to be backwards, and no, it’s not Photoshopped. Here is the answer.

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Boss Lady: Wendy Buiter

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with artist Wendy Buiter. She shares with us her insights as an artist and business woman and how she continues to create unique and inspired pieces of art.

Boss Lady Wendy Buiter | Social Stylate

1. Tell us a little bit about yourself.
I am a Dutch artist living in Rotterdam, a metropolitan city in the Netherlands. I am a single mother with two children, four and six years old. Twelve years ago, I founded a company in a niche market in cosmetics and fashion; a booking/staffing agency with an extensive academy. After successfully managing this company for years, it was time to pursue another dream; as a businesswoman/entrepreneur developing a profitable brand making and selling custom art pieces!

2. What prompted you to create a collection of illustrations?
I have been drawing and painting ever since I was a little girl. When I began as a full time artist, I created many works on stretched linen canvas with acrylic and oil paints. I ultimately wanted to create fashionable art and discovered that using a wide range of mediums on a large, heavy paper gave me the look of which I was searching. This resulted in the creation of my signature style. I think my illustrations are an extension of myself, playful and inspired by contemporary haute couture and fashion photography, depicting elegant, yet powerful women who exude confidence.

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3. What is the process like creating an illustration? How long does one painting usually take?
My head is filled with ideas for new works and series of works. I always start by making a selection of the images I feel like creating. If I am inspired by a particular photograph then I allow the image to resonate in my mind, giving my creativity some space to interpret this image. The art that I create, is really a reflection of ‘me’ and how I see the world in a fabulous way!

I work with many different mediums such as crayons, watercolors, acrylic paint, and markers. Working with all these different mediums together makes a really nice and interesting structure.

Usually I work for 1-3 hours on a large 70x100cm painting. Sometimes I put the piece away for some time to finish it later. Working longer does not necessarily mean the work is better, sometimes my best work is created in just 45 minutes!

4. What kind of places did you travel to internationally to get your biggest inspirations for your art?
I used to work as a flight attendant in my early and mid-twenties for some years so I travelled internationally often and was fortunate enough to see many different places in the world, other cultures and meet so many people. Paris will always be my favorite city. I just love the sophisticated atmosphere. I am drawn to and inspired by the art and fashion of the city of lights.

Wendy Buiter Boss Lady

 

5. Why is fashion and beauty the center of your focus? What makes it so interesting to you?
I am innately drawn to beauty, partly from my background as a make-up artist. I am attracted to cosmetics, make-up and beauty images. I just love to create a gorgeous face with the features that we all are so drawn to and always linked to fashion with a touch of luxury. I think this is what my fans are just as attracted to also, they love the images I create because it’s what they desire, want to have, want to be like! I also have a lot of men in my fanbase that love my creations, so although my art depicts women it also appeals to men.

I show my students at the Make-Up Academy a movie titled The Miracle of Face | What’s Beauty?. It is about the golden ratio and about eyes and lips etc. everything that makes us attractive to others.

6. How would you describe your own style and how is it incorporated into your work?
I would describe my style as playful, bold, vibrant, feminine, charming with a touch of luxury. My beauties reflect confidence, independence and razor sharp style. They embody the power of global femininity and their versatility to transform from basic beauty to bombshell.

Wendy Buiter Boss Lady

7. What is your biggest challenge as an artist and creator of your own business?
Growing a profitable business making and selling art! Also, I want to fascinate people with my art and trigger their own creative side. I want to pass on my knowledge to others so they can do what they love and I can guide them on their path of being a successful artist. To do so I have begun to share my experiences, my business acumen, and my knowledge through downloadable guides, books, and online courses. Aspiring artists can learn from my mistakes and find inspiration from my personal journey. Most artists are very creative, but business wise there is room for growth. I want to offer insights on how to be a commercially, driven, goal-oriented, savvy business women.

8. If you could make a painting to hang in any celebrity’s home, who would it be and what would the painting look like?
Leonardo DiCaprio, definitely! I know he is a huge art lover and keen collector of fine art, but he is also a very active environmentalist. In addition to being a successful actor, he is an advocate for animal rights and environmental issues. As a vegan for years myself I support his active role in this world endeavor and I believe he is an important role model. I would love to see my painting “eye for Fashion” in Leo’s home. I hope he reads this and will call me soon to come and get it! 😉

Boss Lady Wendy Buiter | Social Stylate

9. What message are you trying to portray through your paintings? How do you do so?
I want people to ‘feel’ and experience fashion, beauty, and sophistication through my paintings. I want my artworks to bring joy every time the owner gazes at it hanging in their home.

10. Where do you want the Wendy Buiter brand to be in 5 years? 10 years?
I want my brand to be internationally recognized, a household name. Ultimately, I would love for respected galleries to showcase my work. I would also love to collaborate with high-end interior designers including Eric Kuster, Phillip Stark or Piet Boon. I want my art displayed as decoration in private residences, fine restaurants, and boutique style hotels. In terms of fashion, I would welcome the opportunity to partner with brands such as Dior, Chanel, Prada, Marchesa, Oscar de la Renta, Giambattista Valli and others!

I’m dreaming of a white city-style mansion/villa where I can have my atelier to work on my art, my gallery and where I can live with my children.

I also want to inspire and coach other artist so that they can pursue their dreams just like I have done.

I have a goal, I have a plan and I’m working on it every single day!

More on Wendy Buiter

Website | Instagram

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The Social Scoop

Social Media Marketing

Welcome to the Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

Fresh New Look
After updating your apps, you’ll not only notice a new look for Instagram’s icon and feed, but also find new features designed to benefit marketers.

Perfect Selfies
Litcase is an iPhone case featuring adjustable LED lights on both sides to help you snap a perfect picture every time. Finally, no more fussing with weird lighting that ruins your selfies!

Every Character Counts
We all know the struggle of trying to squeeze our message into 140 characters. Rumor has it, Twitter is soon to stop counting images and links as part of the 140 character limit.

 #Banned
Instagram has an extensive list of banned hashtags. It includes some that should obviously be banned but you’ll be surprised at some others on the list.

Coming Soon
To promote more advertising and brand activity, Instagram is testing new tools including analytics, the ability to buy ads via mobile, and new profile features for businesses.

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Delaware Summer Beach Guide

Family Fun
Looking for fun things to do with the family after the beach day is over? Dewey Beach hosts free family friendly events every week starting June 13th. Enjoy Movies on the Beach on Monday nights and community bonfires on Tuesdays and Wednesdays. These events are free for everyone, just BYOC (bring your own chair). Other activities in Dewey include daily yoga classes on the beach, free youth recreation, junior life guarding program, and free Saturday skim boarding clinics.

Delaware Summer Beach Guide - Dewey Beach bonfires and movies on the beach - Social Stylate

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Outdoor activities
A popular favorite outdoor adventure is kayaking with the dolphins. Quest Kayaks leads a tour that starts in Cape Henlopen State Park and paddles from the Delaware Bay, around the Cape Henlopen point and into the Atlantic Ocean, alongside the wild dolphins and historic light houses. Also, next to Que Pasa in Dewey, East of Maui rents out kayaks and stand up paddle boards where you can take them out on the bay.

Delaware Summer Beach Guide - Dolphin kayak tours - Social Stylate

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Shop
Avoid the crowds at the outlets and shop at the area’s unique boutique stores and small shops. The Pink Crab on Rehoboth Avenue is a boutique dedicated to selling all things Lilly Pulitzer, a summer style staple year after year. Aquamarine boutique in Lewes is another town favorite. They have a large selection of unique fashions from well known designers like Milly and Nicole Miller.

Breakfast and Brunch
Start the day off right with a quick tasty breakfast and coffee at The Point Coffee House and Bake Shoppe, located conveniently on Route 1 heading into Rehoboth and Dewey. They fresh brew coffee and bake pastries daily. Cafe Nectar in Lewes serves an array of healthy juices and cocktails and an extensive menu of handcrafted meals. A popular favorite dish to try is their new avocado toast.

Delaware Summer Beach Guide - Coffee and Juice Bar - Social Stylate

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Happy Hour
Cultured Pearl, located on Rehoboth Avenue, has an awesome rooftop deck surrounded by Coy ponds and offers great drink and sushi prices for happy hour. Fin’s, also located in Rehoboth, has well priced happy hour drinks and oyster bar specials. Beachside Bar & Grill has weekly food and drink specials with a fun sports bar atmosphere making it a great place for viewing this summer’s Olympic events.

Delaware Summer Beach Guide - sushi and oyster happy hour - Social Stylate

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Restaurants
The beaches are full of great restaurants with every type of food imaginable. These restaurants are off the beaten path but serve some of the most amazing food in the area. The Buttery, located in Lewes, serves an upscale, elegant menu with amazing customer service in an cozy, home like atmosphere. Cafe Azafran located in Rehoboth and Lewes serves a high quality, creatively prepared menu and is also known for their amazing breakfast and espresso bar.

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