Boss Ladies: Kaylyn Minix & Michelle Trincia

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Kaylyn Minix and Michelle Trincia, co-founders of bloom daily planners, a Newark, Delaware based company with chic planners for women of all ages. Kaylyn and Michelle share with us what it means to empower women to live positive and organized lifestyles along with advice for future #bossladies.

bloom planners | social stylate

1.Tell us a bit about yourself and the company.
We were both born and raised in Delaware and have been planner lovers and list makers our whole lives. We both attended the University of Delaware where we met, interning at our future company! bloom creates daily planners and a variety of other organizational that inspire and empower women to live a positive, organized lifestyle. Our goal is to help our customers lead a more healthy, fulfilling life and be the best versions of themselves! We are so grateful for the platform that we have created, our amazing team and useful products but most importantly our bloom girls who inspire us every day!

More from Kaylyn: My fiancé and I are new home owners and love working on and decorating our home. We are currently planning our dream wedding in Mexico and Honeymoon in Europe! I love spending time with my loved ones most. Traveling, fashion, shopping, my exercise classes, cheat meals, crossing things off my to do lists and filling up my planner with all of these wonderful activities!

More from Michelle: I am recently married and live with my husband and a giant golden retriever. I love traveling (we just got back from our honeymoon to Paris/Amsterdam/Italy!), new music, new food, new experiences! I am a busy body who is, in addition to bloom, have too many side projects including three Etsy shops and a dogsitting business! I am always on the go and thinking of new things to do/try/create. I love listening to interesting podcasts, reading books by inspiring business owners, and I also try and relax sometimes with family and friends.

2.Where did the name “bloom” come from?
We felt bloom was the perfect metaphor for our brand! Our products are designed to inspire and empower women Dzbloomdz into the best version of themselves. Blooming is a continual process and a lifelong journey. Our logo is a daisy which is a symbol of purity and new beginnings. We believe each year, each day, each moment is an opportunity to start fresh and strive to be better. The name bloom also captures the brightness and colorfulness of our brand and patterns, and it makes for a lot of fun flower metaphors. Wins all around!

3.What does a typical day at the office look like?
Every day is different! There is always something fun and exciting going on! A new deadline, a product upload, a new shipment or event to cover. We are always working on new designs and product ideas, attending trade shows, and making new relationships to help bloom continually ‘branch out’! Our office is very collaborative and open concept, so we’re constantly generating new ideas (designs, products, social media campaigns, etc.) Something really unique about our company is we are able to take an idea from conception to delivery to the public. We’re always brainstorming new product ideas, new designs, and new layouts then working together to bring them into existence. We always say it’s like Christmas when we get our new samples. To then see our customers be helped by these products we created is the most rewarding thing in the world. Our products are truly our babies!

4.What is your best source of inspiration for your designs?
Following the trends that we see in the fashion world, stationery market, Pinterest, travel, really anything that inspires us! We also pull most of our inspiration for new patterns and products from our #bloomgirl community. We take their requests and feedback very seriously and are always tweaking current products and even making new ones to fit their needs! We recently started a cover contest where we literally let our users design their own covers and then let the community vote. The winner gets their design printed, a cash prize, and planners for life! We love incorporating our users into our day to day decisions because we wouldn’t exist without them!

5.What would you consider your best tool for marketing?
Social Media! Twitter has been an amazing tool to create more personal conversations with our bloom girls. We try to connect with girls who love to be organized or need a little inspiration in their lives. It makes our day to brighten someone else’s. We also rely on Facebook, Instagram and Pinterest! The best part of our day is interacting with our bloom girls!

6.If you could do a collaboration for a line of planners with anyone, who would it be and why?
Kaylyn: I would have to say Mary Kay! I am actually a Mary Kay rep and see how closely bloom and Mary Kay’s values align. We both focus on inspiring women to be organized, follow their dreams and achieve their goals. I think we could have a great line together to empower women across the world tobe their own girl bosses!

Michelle: I would love to work with TheSkimm or Sophia Amoroso on a custom #GIRLBOSS planner! We love that book and it would be so great to incorporate those concepts into a yearly planner!

7.What is one of the biggest challenges you face as a business owner and how do you overcome that?
Juggling everything in our personal and professional lives is certainly a challenge. It inspires us that bloom creates products to help make a hectic, (but exciting!) life more manageable. Everyone wants to appear that they have it all together but that is not always the case. We have some pretty intense work, travel and social schedules but we ultimately thrive off of this. We know what to expect, we make the most of it, remain grateful for these opportunities and get it done! The environment we have created at bloom has helped us keep a positive and grateful mindset to accomplish this and live a more fulfilling life. This is our goal for women around the world.

8.Where do you see yourself in 5 years? 10 years?
bloom is growing so quickly. The sky is limit! We are adding more products and employees by the day so we see major growth in all of our current sales channels, new sales channels, new distribution relationships, nationally and internationally, and a much larger team to help us accomplish this!

9.What is some advice that you could give to someone trying to start their own business?
Follow your dreams and never give up! We love the quote “Don’t stop until you’re proud.” Remain focused, proactive, and organized and it will happen.

Set goals, stay accountable, read books, listen to podcasts, always try to expand upon your knowledge. Find a creative outlet to inspire you and help relieve any stress. Keep a healthy professional and personal balance so you don’t get burnt out.

Trust the process. We have had many ups and downs but things always seem to happen for a reason, and for the best!

10. Who is a #BossLady that you look up to and why?
We love Sophia Amoruso and the founders of the The Skimm, Danielle Weisberg and Carly Zakin. They have all paved their way from the ground up and we can really appreciate their stories. With passion and determination anyone can be a #GirlBoss!

Kaylyn’s Moodboard

Kaylyn Minix & Michelle Trincia Boss Lady | social stylate

Michelle’s moodboard

Kaylyn Minix & Michelle Trincia boss lady | social stylate

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Serenity at Jade Retreat in Costa Rica

Jade Retreat is located in the heart of the Central American jungle where natural beauty meets the clouds. A large portion of the land in Nosara is protected, and the beaches are untouched. No one is allowed to build within 100m of the beach. For years, the beaches of Nosara have been culling surfers from all over the world.

Nothing beats an early morning run along the Pacific, followed up by fresh coconut water. Set your intentions for the day with meditations or private yoga by the pool. Heaven on earth. We were privy to all of the local insiders tips on where to dine with plenty of varied restaurants tucked away like hidden gems.

Evening sunsets are the perfect way to relax and take in the natural surroundings.

nosara_costarica

Quad tour through the jungle with stops along the way to meet locals and dine at The Black Sheep Pub.

Jade-retreat

Surf lessons on Playa Guiones beach where you can surf some of the longest waves in the world.

Surfing_nosara

Amazing views and great adventure on Miss Sky Zip Line. Letting go of my fears was well worth the ride on one of the longest zip lines in the world.

nosara_zipline

There are many words that describe Jade Retreat.  The ambiance hangs loose from dawn to dusk. Counting the days until we can return.

Jade_Retreat_YogaRetreat

photo: by Carlos Alejandro

 

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Boss Lady: Jamie Chandlee

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Jamie Chandlee, the CEO of Rank & Style, media site that publishes daily top ten lists of the best beauty, fashion, and lifestyle products. Jamie shares with us the journey she took to find her passion, which allows her to be a better mom and family member. In addition, we chat all things technology, fashion and more! 

Jamie Chandlee

1.  Can you tell us a little bit about yourself and your career?
A few years after graduating from The University of Texas at Austin, I was one of the first sales hires at Facebook Austin. I wore a lot of hats in this role beyond working with our fashion & retails partnerships. Facebook had just opened its doors in Austin, so I had a hand in recruiting, interviewing, and onboarding new employees in my position there as well. But after becoming a mother of two, I found that it was time to move on from Facebook and pursue another challenge. As a busy mom and an avid traveler (also an online shopping addict), I am constantly on the go with less and less time to search for the very best when it comes to fashion and beauty. My two business partners and I acquired Rank & Style, a website that publishes data-driven, daily top ten lists of the best in fashion and beauty in May 2016 and relocated its headquarters to Austin. Despite professional achievements, I have to say that the greatest achievements of all in my life have been beating cancer and becoming a mother to my two children, Emerson and Maxwell.

2. What inspired you to acquire Rank & Style?
I left my job at Facebook in 2013 when I was pregnant with my daughter, Emerson. I really struggled with my identity and was in a complete rut. Being a mom is very fulfilling but I knew that I needed another challenge.  I started working on the Rank & Style acquisition about a year ago and haven’t looked back since. I feel much more fulfilled in all aspects of my life, which allows me to be a better mom and cherish my time with my family even more.

boss lady jamie chandlee

3. Can you explain how the product categories are chosen?
Many of our fashion lists focus on staple wardrobe items such as the best black leggings or white button-down shirts. Our beauty lists focus on essentials too, but we also regularly introduce our readers to new trends or products that are receiving outstanding reviews online. The combination of both really speaks to our reader because she loves to build a classic wardrobe while still embracing trends in order to stay style-savvy. We also honor requests for lists, so some of our best ideas for have come from our readers!

4. Of this spring’s major fashion or beauty trends, which list do you want to see featured on Rank & Style?
Our content team at Rank & Style is incredible; they have their pulse on everything trending in beauty and fashion. Each list is really a thrill for me because I know how much they can impact our readers. I have to say that I’m really looking forward to our upcoming spring trends and essentials lists! Is it just me or is everybody in the mood for a beach getaway?

5. What excites you most about technology and the future of fashion and beauty?
I love how everything is at your fingertips. In the past couple of years, fashion has become more accessible to consumers through technology. It’s really interesting to witness this shift in focus because after all, fashion and beauty are really about the customer’s personal expression of style and self-confidence. I noticed so many designers were making their looks go live online as soon as they hit the runway during fashion week. I loved this because it makes everything truly “ready to wear”.

boss lady jamie chandlee

6. What have you found to be your biggest challenge thus far in your career?
Maintaining balance in all the most important areas of my life. This will always be a constant challenge, but over the years I have learned to focus on what is most important to me first. I  carve out specific time each day to focus on three different areas: Work, Charity, Family.  It’s a constant give and take and I certainly don’t have the perfect balance, but it’s something I work on every single day. The struggle for more time and balance will always be there, but when I am specific with my intensions for each day then it’s another step forward.

7. Where do you see Rank & Style 5 years from now?  
A go-to trusted source for millions of consumers as the most effective way to explore the best of fashion, beauty, and lifestyle products. We also want to create new ways to ingest our content whether it be an app, video, or integrations with our retail partners.

Jamie Chandlee

8. If you could be any Boss Lady for a day (living or dead), who would it be and why?
Sheryl Sandberg- She has been able to fundamentally impact and empower women in the workplace with her Lean In initiatives. She represents everything I look to be in a leader: empathetic, strong, believes passionately in people, all while being a tremendous mother.

9. What advice would you give someone who is thinking about going from employee to entrepreneur?
Just do it. When I reflect back on my career thus far, I always ask myself why I didn’t become an entrepreneur earlier. It took me a while to acknowledge that desire in myself and to have enough courage to take the leap of faith into entrepreneurship.

10. In addition to being a mom and a career woman, you also love to travel. What are your top 3 beauty or fashion tips for traveling?
1. Drink plenty of water! I can’t say this enough because traveling is so dehydrating for your skin.
2. When planning your outfits, pack versatile basics to avoid overpacking. You can mix and match these to make lots of different outfits. I always carry-on even if it’s a 2 week trip!
3. Comfort doesn’t mean you have to sacrifice style; I truly believe that you can look good and feel good at the same time. Go for edgy athleisure or loungewear pieces that can make a comfy look trendier!

Just for fun…

jamie chandlee- behind the boss

  1. favorite place to travel: st. barth’s
  2. can’t live without: batiste dry shampoo
  3. stylish sneaks: golden goose
  4. must have: OPI funny bunny
  5. beauty bliss”: clé de peau beauté
  6. all things: MSGM

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Boss Lady: Megan Tierney

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Megan Tierney, founder of Louise & Eleanor, a Los Angeles based women’s luxury fashion company. Megan shares with us experiences with her entrepreneurial endeavors, what inspires her creativity and advice to all aspiring entrepreneurs.

Boss Lady: Megan Tierney1. Describe yourself and your career.
I’m a dichotomy of a free sprit and at the same time, very disciplined. I hope to leave people a little happier and encouraged after having spent time together. I’m flawed and make many mistakes. I believe in people, pursuing dreams, loving wholeheartedly and caring deeply. Kindness is the quality I most admire in others and encourage giving back and living a life that is authentic to yourself, whatever that may look like.

My career has been a lot of hard work, fun, heartbreaking at times and a continual learning experience. It took me about 8 years to gain the experience and confidence to start LOUISE & ELEANOR. That’s not to say it’s been easy. In fact, it’s the most challenging business endeavor I’ve attempted thus far but, it’s also felt most inline with who I am and what I love.

2. What is a typical work day like for you?
There is no typical day which keeps things interesting. I travel a lot for work so I’m usually on my laptop, meeting with existing or potential new clients for opportunities, in fabric stores, talking with our manufacturers or working with our team. They are amazing and I feel really lucky to have such an inspiring, dedicated, smart and wonderful team to get to work with.

3. You are a woman of many talents, what is your favorite entrepreneurial endeavor thus far?
I’m very appreciative for my past business endeavors and the opportunities I was given early in my career. They gave me the experience and confidence to be able to do what I’m doing now. While I enjoyed my past business pursuits, I always felt there was something missing. It wasn’t until I started LOUISE & ELEANOR that I experienced the feeling that I’d been internally searching for in my career. Something Steve Jobs said really resonates with me, “You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”

I remember when I started the company and had some of my loneliest, difficult, tearful and scary times. The difference between LOUISE & ELEANOR compared to anything else I’ve done is, no matter how difficult the day is, it’s just a hurdle to overcome not a stopping point. I am deeply passionate about what we do at LOUISE & ELEANOR and to me, that’s made all the difference.

4. What was your inspiration behind Louise and Eleanor?
I wanted to create a company that made beautiful products, encouraged others to chase dreams and gave back to the community. I saw a need to create unique and one of a kind pieces for affordable prices. Build a community that supports and lifts one another up, a space for others to hopefully feel comfortable, welcomed and empowered. And give back by creating a cycle of women supporting and helping each other.

5. What has been your most successful form of marketing?
For us it’s been a lot of organic growth. It’s really been about creating a community and building relationships with people who support us and in turn, we support and believe in.

Boss Lady: Megan Tierney

6. Tell us a little bit about your latest collection. Is there a story behind it?
There’s a story behind all of our products. Whether it’s where the fabric was sourced for our unique clutches, the names of our bags or styles, they all have a meaning behind them. Through every product we sell, we’re really putting a piece of our hearts out into the world. We hope when our customers carry us, they know there’s a company out there, cheering them on to pursue whatever an extraordinary life means to them.

7. If you could collaborate with one designer, who would it be and why?
My brother, Matthew Tierney. He’s a brilliant and talented artist in New York.  He continually inspires me. As well as being a wonderful person, he pushes me think in new ways and is constantly teaching me something new. I’m lucky to be able to call him for advice, feedback and designs, which I probably do far too often. His studio is one of the most remarkable and captivating places I’ve ever been. For me it’s impossible to go there and not want to do, be and create more. It really speaks to how talented, thoughtful and interesting of a person he is and how passionate he is about the creations he’s putting into the world. Regardless of being my brother, I love and believe in his work. It would be a great honor to get to collaborate with him.

It takes courage to put a piece of yourself out into the world. So, I have a lot of respect for people who are willing to risk judgment and put their work on display.

8. We love that your brand is about empowering women. Could you explain more on how you give back?
Giving back is a core value of LOUISE & ELEANOR. When a customer purchases a LOUISE & ELEANOR bag, THEY are directly giving back. We also try to get more involved by hosting, Fashion Days with LOUISE & ELEANOR. It’s our way of giving back in a more interactive approach with the ladies and charities we partner with. We hold fashion and beauty days by donating clothes, beauty products/tips, style advice, career tips, products from our collection and inner development workshops to the women who participate in these programs.

9. Who is a #Bosslady that inspires you?
There are so many women and people who inspire me. My mom is the woman who’s influenced my life the most. From, art to music, furniture and fashion, she’s shaped so much of who I am and my tastes. She is talented, eccentric, smart, beautiful and has been an incredibly strong role model for me. She’s always reinforced the values of treating everyone you meet the same, with an equal level of respect and kindness. And thank you notes, always send thank you notes.

A #bossperson who greatly inspires me is my dear friend, Cory King. He’s a fascinating person and I continue to learn and be inspired by him. Cory and his then wife, were responsible for bringing Jil Sander to the S. Florida market and opening a Jil Sander boutique at Mayfair in the Grove and on Worth Avenue in Palm Beach. They had three Romanoff stores at Mayfair in Coconut Gove and 2 others at the Bal Harbour Shops carrying exclusive European and Japanese designers. They hand picked and curated top designer fashions by attending runway shows in Paris, Milan and Hamburg and carried such labels as; Valentino, Gianfranco Ferre,Thierry Mugler, Jean Paul Gaultier, Matsuda, Issey Mikaye and Comme des Garçons to name a few. They also purchased the Yves Saint Laurent Boutiques in Mayfair and Bal Harbour. Cory’s aesthetic, emphasis on quality and taste are unparalleled. He has and continues to make a great impact in my life.

10. What advice would you give to young aspiring entrepreneurs?
Have the courage to be honest with yourself about what truly interests you and not what’s supposed to interest you. This is your life, your path and your adventure.  That’s not to say it won’t take hard work, happen over night or be easy. With the exception of a rare few, it probably won’t but don’t let that deter you. We get this short amount of time to make the most of our lives so educate yourself, work hard and dive in to whatever makes you excited to get out of bed everyday.

Most importantly, I have yet to meet someone who’s been successful without a helping hand. So, as you’re making your climb, when you look back to see how far you’ve come, remember to reach back and inspire or help another by lending them your hand.

Boss Lady: Megan Tierney

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