Boss Lady: Jennifer Steiner

Jennifer Steiner - Adorn Goods - Boss Lady - Social Stylate

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Jennifer Steiner, co-founder of Adorn Goods boutique in Centreville, Delaware. Jennifer shares with us what it means to empower women to live positive and organized lifestyles along with advice for future #bossladies.

1. Tell us a little bit about yourself and your career.
I studied Communication and Art History in college. Everything I’m about and ever known has one theme…aesthetics. I was lucky to grow up with a father who is a mastermind of 18th century architectural design and lover of Philadelphia high style antiques and a mother whose house was always a home and was impeccable. I learned quickly quality over quantity.

I started working on the curatorial staff at Delaware Art Museum as an intern right out of college. I remember my first project was to design a rug out of garden hoses. I thought if I can make a rug made of hoses look good…well I may have potential. From there I went on to special events and then advertising. After I was married, I decided to start the interior design program at Moore College of Art and Design. Then came children and all my time went to them! I feel so lucky to be able to own a business and still pick up my kids from school.

2. What prompted you to start Adorn Goods?
A love of all things beautiful…whether it’s a gorgeous vase, an essential oil that brings you a few moments of relaxation and mindfulness, or the most delicious jar of homemade jam you are so proud to serve your friends and family.

3. How do you decide what brands/lines to carry?
Everything we carry we love and want for ourselves. It’s hard to find the unique, but that’s what we strive for! We want people to love everything and find something they love…truly enjoying their shopping experience.

4. As a retailer, what lessons have you learned that you didn’t know prior to opening the store?
The time it takes to keep things energized and fresh!

5. How do you make your store stand out against competitors?
By offering unique lines with a mix of nostalgia and passion.

6. Where do you hope to see Adorn Goods in 5 years?
The addition of an online store, increased event space and hopefully doing what we are doing now, with the same amount of passion.

7. As a working mom, do you have any tips on creating a balance?
Do the best you can…it’s all good!

8. What inspires you and fuels your creativity?
It’s simple, being in nature and mindfulness.

9. What advice do you have for those looking to go from employee to entrepreneur?
There’s always a way…especially for women business owners. Join a support group or local women in business club.

10. Who is a #BossLady that inspires you and why?
My friend Debi Brooks, who runs a major non-profit, she also a mom, a cook, baker and everything maker : )

Just for fun…

Your happy place is: Anywhere in nature.
The one item you can’t live without it: Salt and chocolate.
Favorite Instagram account to follow: Ugh….
The last show you binge-watched: Big Little Lies!
Cocktail of choice: Dirty Martini
Song you could dance all day to: Crazy In Love by Beyonce and September by Earth, Wind, and Fire.
Trend you wish would disappear: Any trend…I alway try to stick with the classics.

JenniferSteiner-SocialStylate-BossLady-MoodBoard

FacebookTwitterPinterest

Fall ’17 Trends

Can you believe fall is just around the corner? We reached out to our clients and asked what to expect this season. While you can never go wrong with the classics, we always welcome new, chic trends.

FallTrends-Pantone-SocialStylate

Fall fashion this season is all about “wearable trends and interesting textures” according to Nikki Kemper, of ELLIE Boutique, “bell sleeves are a nice departure from last season’s cold shoulder.” While we loved the off the shoulder and cold shoulder trends it’s time for something new and we are looking forward to the fresh take on bell sleeves. Other things Nikki’s excited for are, “Two toned diamond lace from Trina Turk, marbled prints from Michael Stars, a whole new collection of bright colored paisley and prints from everyone’s favorite shirts by Cino.”

Fall is the perfect season to venture into vintage. This season Carroll Laurence, Co-Owner and Co-Founder of Social Stylate, says she’s excited for “Vintage inspired everything. I love mixing old with new… vintage shopping is one of my favorite pastimes.” We found these two links, Vintage Shopping and An Insiders Guide to Shopping Vintage in NYC, for lists of vintage shops in New York City.

Another thing we’re excited for is new color trends. Lauren Golt, Co-Owner and Co-Founder of Social Stylate, says, “I always love the colors of fall fashion and this year we can expect to see a few surprises, like Grenadine and Butterum.” Grenadine and other power reds dominated New York Fashion Week and will make a great addition to our closets. The colors like Butterum, Navy Peony, and Neutral Gray are perfect for staple pieces while Ballet Slipper, Marina, and Golden Lime provide pops of color. Lauren’s goal for the fall “is to wear less black and venture out of my fashion comfort zone.” And that’s a goal for everyone, especially with such great colors available.

Meanwhile for makeup, expect something more dramatic. Lizzie Johnson, Co-Owner of Houppette said, “It seems like designers are pushing the envelope again with innovative design, metallic touches, more texture, and bold color. I’m excited to see color cosmetics following suit with bold liners and lip colors, and a fearless fashion-forward attitude from our favorite brands.” Summer makeup tends to be minimal, with “Makeup-less makeup” as everyone’s go to. So this fall we are excited to break out our bold liners and lips.

FacebookTwitterPinterest

Boss Lady: Bree Wellons

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Bree Wellons: interior designer, owner of Dilwyne Designs, and co-founder of Adorn Goods boutique in Centreville, Delaware. Bree shares with us what it means to empower women to live positive and organized lifestyles along with advice for future #bossladies.

BreeWellons-AdornGoods-BossLady-SocialStylate

1. Tell us a little bit about yourself and your career.
After graduating from Syracuse University, I moved to Sydney, Australia to work at the 2000 Summer Olympics in Public Relations. When the Games finished I began working for an advertising firm, where I was exposed to endless creative businesses. Living in Australia for a few years was an amazing experience filled with travel adventures, tons of design inspirations and I met my husband! Once we moved back to the States I enrolled in an interior design program and was hired by a local designer. In 2009 I started my own interior design company, Dilwyne Designs, which focused on residential and small corporate clients. All of these experiences led me to wanting to open a unique retail shop.

2. What prompted you to start Adorn Goods?How do you decide what brands/lines to carry?
Working in the interior design field and many years of foreign travels introduced me to countless product lines. For many years, I’ve dreamed about opening a shop where all of these creative sources would be available. My business partner, Jennifer Steiner, and I were lucky enough to find the perfect building to buy and renovate in the historic town of Centreville, Delaware. Adorn Goods feels more like a home than a business, which has been well-received by our customers.

3. As a retailer, what lessons have you learned (that you didn’t know prior to opening the store)?
Managing your inventory, interacting with your customers and having a good sales team are most important. Paying attention to what categories of products sell the best will also help steer your business.

4. How do you make your store stand out against competitors?
We like to view Adorn Goods as a modern day general store. You can pretty much get whatever you need for your home, fashion accessories, body products, gifts and food. We want our customers to feel relaxed and inspired in our shop and know that we’re consistently adding products that are unique and different. Our love of fine foods prompted us to include an epicure room where we sell grab and go meals from local chefs. We also offer a private event space and host numerous gatherings.

5. Where do you hope to see Adorn Goods in 5 years?
We want Adorn Goods to be viewed as a one of a kind shopping experience. We also look forward to growing our bridal registry business.

Boss Lady - Bree Wellons - Adorn Goods in Centreville, Delaware - Social Stylate

6. As a working mom, do you have any tips on creating a balance?
Ha! I don’t know if there’s ever a perfect “recipe” for this question. All you can do is try your best and know you’re setting a good example for yous kids by following your dreams. Family life and business needs are always shifting, so just enjoy the ride! My family is very large and we all live close together. Family get-togethers are always totally entertaining with our cast of characters.

7. What inspires you and fuels your creativity?
Adorn Goods is really fulfilling my creative juices. I love meeting all of the interesting people and artisans who find our shop. Owning a store is a special way to connect with creative people and other businesses.

8. What advice do you have for those looking to go from employee to entrepreneur?
Starting a small retail shop is a big risk and can be scary. I like to believe that if you’re dedicated and focused on your business plan and mission, things typically work out for the best. Yes, there will always be bumps in the road and you have to be willing to try new things but, if you’re passionate about what you do, it offers many rewards!

9. Who is a #BossLady that inspires you and why?
Mary Celeste Beall and Kreis Beall are inspirations to me. They so graciously lead Blackberry Farm in Walland, Tennessee, along with their amazing team. Over a year ago Sam Beall, the proprietor of Blackberry Farm, tragically died at the age of 39. Mary Celeste is Sam’s wife and Kreis is his mother. Just a few weeks after Sam’s passing, Jennifer and I attended a Martha Stewart event at Blackberry. Both Mary Celeste and Kreis hosted our group and were the definition of strength, authenticity and elegance. The Beall family has created a one of a kind southern experience at Blackberry Farm. Sam’s vision will live on through is wife, mother and the exceptional Blackberry team.

Just for fun:

1. Your happy place is: Charleston, South Carolina and Lewes, Delaware
2. The one item you can’t live without it: Tata Harper Volumizing Lip and Cheek Tint
3. Favorite Instagram account to follow: The Dogist – Love the owner’s quotes about their dog’s personalities!
4. The last show you binge-watched: The Handmade’s Tale – so well done! Now on to Game of Thrones current season.
5. Cocktail of choice: My friend Debi’s Ginger-ritas. Yuuuuummmmm!
6. Song you could dance all day to: It’s summertime ,so all things Bob Marley!
7. Trend you wish would disappear: High waisted pants! SO not flattering!

BreeWellson-BossLady-AdornGoods-SocialStylate

Top photo by KELLI WILKI. Middle photo by LAURA NOVAK.

FacebookTwitterPinterest

Office Hours with Lilliana Vazquez

Style expert, author, Creative Director of Battington Lashes, founder of The LV Guide, and a staple on the Today Show: multimedia mogul Lilliana Vazquez now adds web series host to her resume.
LillianaVazquez-OfficeHours-SocialStylate
Vazquez hosts and is an executive producer of “Office Hours” on Better Homes and Gardens online. “Office Hours” gives viewers an exciting look into the lives of the chicest female, millennial entrepreneurs. These women not only share their stories, but also their tips and tricks to encourage more women to do the same.

Lilliana sits down with the powerhouse females that created Birchbox, Away, ClassPass and more. In this six episode series viewers start with Birchbox co-founder and CEO Katia Beauchamp’s tip for business plans then move to tips on branding, productivity, and positivity. All to help future female moguls achieve their aspirations. Don’t be fooled, this series does not bring you back to your Business 101 class. Instead it allows viewers to feel like they are engaged in a conversation among friends. Whether you are just starting your business or are years in there’s something to take away.

MadisonM-LillianaVazquez-SocialStylate-OfficeHours

Not an entrepreneur? “Office Hours” still provides insight to individuals with other career paths. It covers the simple how to, from writing a cold email to tips for coming home happy. Both of which are battles we have already or most likely will face. And it is clear these women know what they are talking about!

The bad part about this series? Its only 6 episodes long! We are so excited to see where Lilliana takes Office Hours next. Office Hours sets out to “discover the passion and purpose behind some of today’s leading millennial entrepreneurs” according to the opener and the series succeeds at doing so. One episode is all it takes to make you want to take that next leap.

OfficeHours-Logo-LillianaVazquez-SocialStylate

FacebookTwitterPinterest