The Social Scoop

The Social Scoop

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

Google Ads Drawing Attention
Google is pushing the speed upload times for their advertisers and publishers across the web and it seems to be working with more clicks than usual.   

Facebook Spreading Lies
Fake news began appearing more frequently in Facebook’s trending-news bar which could potentially mislead the 1.79 billion monthly active users.

Marketing in 2017
From better B2B marketing content to mobile marketing, check out these 8 trends that will shape content marketing in 2017. 

Download and Chill
The popular Netflix has finally announced downloads for tv shows and movies. A huge step for the company putting them ahead of the game from their competitors.

Just For Fun
Check out the best performing brands on Instagram this week.

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No. 109 Holiday Look Book

 

WIth the holiday quickly approaching we are gearing up with gift guides, special events, exciting promotions and more for our clients!  We put together this gorgeous holiday look book for client  No. 109 to showcase what the gorgeous fashion store owner Heather Robitzer hand-picked this season. From chic evening dresses to stylish everyday looks and accessories, this look book has a little something for all customers. Our photographer Carly Abbott captures the true meaning of beautifully edited clothing that this boutique has to offer.  Tis’ the season for high-end holiday fashion!

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Boss Lady: Brianna Carlisle

Boss Lady is a series that shares personal insights from creative women in business.This week we chat with Brianna Carlisle, Director and Managing Editor for Fig Kennett, a guide to all of the fabulous shopping, dining, arts, and events in and around the town of Kennett Square. With a brand new holiday edition just recently launched, Brianna shares with us everything from her favorite parts of the job to her aspirations for the magazine.

Boss Lady- Brianna Carlisle  1. Tell us a little bit about yourself and your career.
I am the Director and Managing Editor for Fig Kennett. Prior to this role I spent several years in corporate marketing, several years at home with my babies, and several years as a portrait photographer and blogger. I love that new seasons of life bring new opportunities and I am currently in my dream job where I can apply all my previous skills and passions into one role. I am also a wife, mom  and lover of the small town life.

2. What is the mission behind Fig Magazine?
The mission of the magazine is to help people fall in love with all things local. We like to say that we cover all things fresh, fashionable and flavorful! But it’s more than that. The goal is to lift up small businesses, encourage economic sustainability and create collaborative communities. We do this by featuring hyper local businesses and business owners who make our town so special. My job is to make sure each brand that appears in our magazine is represented well and that their unique goods and services are given great respect and attention. I take this job very seriously. 

3. What is a typical work day like for you?
A typical day starts by putting my kids on the bus and then heading in to work at my downtown office. I’ll work on content creation, advertising proposals, design approvals, and meet with my advertisers. And everyday includes a walk around town to chat with business owners, grab something to eat, and snap a few photos for social media. I like to end my work day by making a list of to-do’s for the next morning. My Kate spade planner is a lifesaver.

4. As a managing editor for Fig Kennett, I can imagine you are a busy lady. What is your favorite part of the job?
I love the collaborative aspect of photoshoots. The advertiser has ideas, I have ideas and my photographer and designers have ideas. Together, we find creative ways to visually represent a brand. Sometimes you go into a shoot thinking you have a specific plan and it ends up evolving into something completely different. I’m not a strict planner by nature, so the spontaneity of the photoshoot days keeps things fun for me.

Boss Lady: Brianna Carlisle

5. Can you describe the process that goes into producing just one issue of the magazine?
Each issue follows a seasonal cycle of curation of content, photography, design and then publication (both in print and digitally.) So I am constantly working with my creative team to ensure that each and every page is perfect. A large part of the process involves dreaming and visualizing. But there’s also a lot of strategic planning and scheduling that takes place in order to create the beautiful end product. The production process from start to finish is art in itself.

6. What have you found to be your biggest challenge with magazine editing?
I would say the biggest challenge for me is sticking to those tight publication deadlines. Often we are doing photoshoots entire seasons before you see them in the pages of the magazine. Most of the photoshoots for the Holiday issue were done on an 80 degree day in September. So you constantly think a season ahead.

7. Where do you hope to see the magazine in 5 or so years?
The magazine grows as Kennett Square grows. And that’s the really exciting part. In five years I see many new business and residents flocking to our small town of Kennett Square, and thriving. As that happens, Fig will be here to cover it all. We want to continue to be the premier guide for shopping, dining, art and events around town. The name of the magazine, Fig, was chosen because it’s a very historical fruit that represents abundance and prosperity. That’s always our hope for this community and I believe our magazine helps to creatively communicate that messge.

8. Who is a #BossLady that inspires you?
I am always inspired by Lara Casey, who is the Editor-in- Chief of Southern Weddings Magazine, and the Founder of the ‘Making Things Happen Workshop’ & paper planners. She has built a stunning magazine and succesful business, all while staying fiercely devoted to her family and faith. She is a very inclusive person who genuinely wants all women to succeed in whatever career or path they feel led to. I find that I relate very much to that. And I also loved that she is not afraid to share her business and personal struggles openly. Because no #bosslady is perfect and it’s refreshing to be honest about the obstacles we face as women to keep all those balls in the air.

Boss Lady: Brianna Carlisle

More on Brianna and Fig Kennett:
Instagram | Facebook | Twitter | Website

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10 Things We’re Loving This December

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From holiday shopping to this season’s beauty must-have, there’s a lot to be excited for this month! Here are 10 things we’re loving this December: 

  1. This Thursday, December 1st, stop by Houppette and No. 109 Shop for Girl’s Day Out in Kennett Square! Enjoy fabulous perks from your favorite beauty and fashion brands. Plus, snack on holiday treats from Nourish (in the morning) and Talula’s Table (in the evening).
  2. With help from Janssen’s Market, don’t fuss over what to bring to a holiday party this year! Visit in-store or on their website to see what’s cooking.
  3. December 1st-4th, Ellie on the Main Line hosts a Nora Gardner Trunk Show with holiday exclusives and festive fun! Also, starting December 12th, they extend their shopping hours for holidays. View the complete schedule here.
  4. On December 2nd, enjoy a cozy First Friday Art Stroll in Kennett Square with hot cocoa and see the new holiday decorations in town.
  5. This season, it’s all about luxurious full eye lashes and we’re obsessed with Battington Lashes that offer easy to use and natural looking styles. Plus, we couldn’t be more excited about our client, Lilliana Vazquez of the The LV Guide, as their new Creative Director!
  6. December 3rd & 4th, stop by the Kennett Creamery for the Holiday Village Market featuring local artisans, food trucks, live music, and more!
  7. Take the kids on the Santa Claus Express to see all the holiday lights and decorations through the neighborhoods around Ashland Nature Preserve. Rides run on Saturdays and Sundays this December.
  8. In a funk about to buy people this year? Look no further than ‘Steals & Deals’ on the Today Show for great gift ideas brought to you by Jill Martin.
  9. Revamp your home this holiday season with fabulous items from Angerstein’s Building and Design Center. We’ve already added a few things to our holiday wish list!
  10. From ‘Rogue One: A Star Wars Story’ to the biopic titled ‘Jackie’ with Natalie Portman and the laugh out loud ‘Office Christmas Party’, there’s a lot of fun new movies to see this month!
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