Boss Lady: Bree Wellons

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Bree Wellons: interior designer, owner of Dilwyne Designs, and co-founder of Adorn Goods boutique in Centreville, Delaware. Bree shares with us what it means to empower women to live positive and organized lifestyles along with advice for future #bossladies.


1. Tell us a little bit about yourself and your career.
After graduating from Syracuse University, I moved to Sydney, Australia to work at the 2000 Summer Olympics in Public Relations. When the Games finished I began working for an advertising firm, where I was exposed to endless creative businesses. Living in Australia for a few years was an amazing experience filled with travel adventures, tons of design inspirations and I met my husband! Once we moved back to the States I enrolled in an interior design program and was hired by a local designer. In 2009 I started my own interior design company, Dilwyne Designs, which focused on residential and small corporate clients. All of these experiences led me to wanting to open a unique retail shop.

2. What prompted you to start Adorn Goods?How do you decide what brands/lines to carry?
Working in the interior design field and many years of foreign travels introduced me to countless product lines. For many years, I’ve dreamed about opening a shop where all of these creative sources would be available. My business partner, Jennifer Steiner, and I were lucky enough to find the perfect building to buy and renovate in the historic town of Centreville, Delaware. Adorn Goods feels more like a home than a business, which has been well-received by our customers.

3. As a retailer, what lessons have you learned (that you didn’t know prior to opening the store)?
Managing your inventory, interacting with your customers and having a good sales team are most important. Paying attention to what categories of products sell the best will also help steer your business.

4. How do you make your store stand out against competitors?
We like to view Adorn Goods as a modern day general store. You can pretty much get whatever you need for your home, fashion accessories, body products, gifts and food. We want our customers to feel relaxed and inspired in our shop and know that we’re consistently adding products that are unique and different. Our love of fine foods prompted us to include an epicure room where we sell grab and go meals from local chefs. We also offer a private event space and host numerous gatherings.

5. Where do you hope to see Adorn Goods in 5 years?
We want Adorn Goods to be viewed as a one of a kind shopping experience. We also look forward to growing our bridal registry business.

Boss Lady - Bree Wellons - Adorn Goods in Centreville, Delaware - Social Stylate

6. As a working mom, do you have any tips on creating a balance?
Ha! I don’t know if there’s ever a perfect “recipe” for this question. All you can do is try your best and know you’re setting a good example for yous kids by following your dreams. Family life and business needs are always shifting, so just enjoy the ride! My family is very large and we all live close together. Family get-togethers are always totally entertaining with our cast of characters.

7. What inspires you and fuels your creativity?
Adorn Goods is really fulfilling my creative juices. I love meeting all of the interesting people and artisans who find our shop. Owning a store is a special way to connect with creative people and other businesses.

8. What advice do you have for those looking to go from employee to entrepreneur?
Starting a small retail shop is a big risk and can be scary. I like to believe that if you’re dedicated and focused on your business plan and mission, things typically work out for the best. Yes, there will always be bumps in the road and you have to be willing to try new things but, if you’re passionate about what you do, it offers many rewards!

9. Who is a #BossLady that inspires you and why?
Mary Celeste Beall and Kreis Beall are inspirations to me. They so graciously lead Blackberry Farm in Walland, Tennessee, along with their amazing team. Over a year ago Sam Beall, the proprietor of Blackberry Farm, tragically died at the age of 39. Mary Celeste is Sam’s wife and Kreis is his mother. Just a few weeks after Sam’s passing, Jennifer and I attended a Martha Stewart event at Blackberry. Both Mary Celeste and Kreis hosted our group and were the definition of strength, authenticity and elegance. The Beall family has created a one of a kind southern experience at Blackberry Farm. Sam’s vision will live on through is wife, mother and the exceptional Blackberry team.

Just for fun:

1. Your happy place is: Charleston, South Carolina and Lewes, Delaware
2. The one item you can’t live without it: Tata Harper Volumizing Lip and Cheek Tint
3. Favorite Instagram account to follow: The Dogist – Love the owner’s quotes about their dog’s personalities!
4. The last show you binge-watched: The Handmade’s Tale – so well done! Now on to Game of Thrones current season.
5. Cocktail of choice: My friend Debi’s Ginger-ritas. Yuuuuummmmm!
6. Song you could dance all day to: It’s summertime ,so all things Bob Marley!
7. Trend you wish would disappear: High waisted pants! SO not flattering!


Top photo by KELLI WILKI. Middle photo by LAURA NOVAK.


worKS Kennett Square

WorKS Kennett Square - Social Stylate

Creativity abounds in Kennett Square! This past fall Tara Dugan, owner of vintage home goods boutique Scout & Annie, opened worKS Kennett Square! “I created worKS to deliver a new shopping experience to Kennett Square, both in terms of location and concept.  Shoppers will discover authentic, handcrafted, curated and high quality goods, proudly presented by some of the region’s top makers and dealers,” says Dugan.

The concept store, located in a restored 1950’s garage a few blocks away from The Creamery (a beer garden that opened this summer), features a curated group of artisans and retailers who offer handmade, vintage and one-of-a-kind goods. Dugan says, “The artisans and makers who call worKS home are part of a larger community of Philadelphia area makers and dealers whose products stand above the rest. I had worked with many in the past, and was anxious to have them in the dealer mix at worKS.  Their different specialties are what makes worKS special, and their collaborations are fantastic!”

The vendors at worKS are…

Alessandra Manzotti – An Italian photographer that captures everything from portraits to luscious seascape images.

The American Collector – A Philadelphia-based antique shop that re-purposes salvaged items for another generation.

Arden + James – Arden + James founder Bri Brant creates totes, crossbody bags and clutches from raw, natural materials like leather, waxed canvas, and dyed linen. Every aspect of each piece (from the hammered copper rivets to the etched designs) is handcrafted by Bri in her home studio. Named Best Of Philly 2016.

WorKS Kennett Square - Social Stylate

Chairloom – A custom furniture designer from Ardmore, Pennsylvania who specializes in sourcing vintage and antique seating which we offer for sale along with expert reupholstery and restoration services.

Conversion – Philadelphia-based shop that carries an array of US made home goods, gifts, and furniture along with an ever changing variety of vintage pieces.

WorKS Kennett Square - Social Stylate

+Details By Inside Lines – A charming retail shop that combines vintage and contemporary style to create unique and beautiful accessories and home décor.

Eastcote Lane – A vintage furniture supplier based in Wayne, Pennsylvania.

Kindred Postal by Merely Mere – A line of beautiful cards from talented calligrapher and artist Mere Langer.

Jabberwocky & The Boys – One-of-a-kind jewelry made from the classics of sterling and stones, but also a variation of metals held together by lost wax casting techniques.

Malena’s – Well-curated collection of vintage clothing and accessories.

WorKS Kennett Square - Social Stylate

Pam Lau Ceramics – Domestic handmade ceramic work by Pam Lau of Lincoln University.

Pyknic – Pyknic is a quirky food-centric apparel and quality lifestyle goods brand featuring graphic t-shirts, socks, mugs, and more.

Vinewoods Forge – Spectacularly crafted pieces to light up your home or garden, made from metal, wood, and stone.

Zoet Bathlatier – Zoet Bathlatier is a line of artisan candles and apothecary products who’s goal is to provide a sense of renewal and well-being.

432 S. Walnut Street Kennett Square, PA 19348 – Open Friday, Saturday & Sunday, from 11am to 5pm.


Social Stylate’s Holiday Wish List

This December is the perfect time of year to hint at all of the makeup products you’ve run out of and point out that cute sweater you’ve been eyeing on the mannequin in the window. Here at Social Stylate, we’ve been thinking about all of our favorite things that we’ve been wanting to find under our Christmas trees this season.


Social Stylate Holiday gift picks

Prints and velvet are two styles that are very hot right now. Maybe not to be worn together… but Lauren loves the GILI Leather Printed Saddle Bag & the Schutz Porsha Velvet Boots.

Kelly‘s all about staying warm this holiday season. Whether it’s layering your lashes or wrapping yourself up in a cozy throw, the Battington Lashes in Bardot & West Elm Faux Fur Bold Stripe Throw are perfect to do the job.

Rachel‘s been feeling bold with her fashion choices lately. It’s no wonder she chose the daring LOFT Faux Fur Vest & Kevyn Aucoin Black Dahlia Lipstick from Houppette.

As the weather gets colder, Carroll is warming up her house every chance she can get. Between the House Industries Salt Glazed Tumblers & Eberjey Sweater Weather Robe from Houppette, consider the job done.

New year, new Aly. On her wishlist is a Linda Richards Pom Pom Fur Hat from No. 109 & a makeover from Houppette.

Sydney is feeling like treating herself this season and what better way to do it than Kindred’s Nightly Nourish from Houppette & a Tularosa Long Shag Coat?

Eyeing those Dora Rain Boots and the Bare Minerals Wish List Eyeshadow Palette from Houppette is our very own Colleen who’s been looking to switch up her style this season.

Jordan is crazy about getting her hands on that Hair Tie Bangle from No 109 & the Michael Stars top from ELLIE.

At Social Stylate, we’re always on top of the latest trends in the fashion world. Seeing as style is our job, a few things were bound to catch our eyes. Now, I know your mom is probably asking you what you want for the holidays and you probably don’t know what to tell her. Hopefully this list will help you clear the air and you can stop making her wait! She did raise you, you know.




No. 109 Holiday Look Book


WIth the holiday quickly approaching we are gearing up with gift guides, special events, exciting promotions and more for our clients!  We put together this gorgeous holiday look book for client  No. 109 to showcase what the gorgeous fashion store owner Heather Robitzer hand-picked this season. From chic evening dresses to stylish everyday looks and accessories, this look book has a little something for all customers. Our photographer Carly Abbott captures the true meaning of beautifully edited clothing that this boutique has to offer.  Tis’ the season for high-end holiday fashion!