Boss Ladies: Kaylyn Minix & Michelle Trincia

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Kaylyn Minix and Michelle Trincia, co-founders of bloom daily planners, a Newark, Delaware based company with chic planners for women of all ages. Kaylyn and Michelle share with us what it means to empower women to live positive and organized lifestyles along with advice for future #bossladies.

bloom planners | social stylate

1.Tell us a bit about yourself and the company.
We were both born and raised in Delaware and have been planner lovers and list makers our whole lives. We both attended the University of Delaware where we met, interning at our future company! bloom creates daily planners and a variety of other organizational that inspire and empower women to live a positive, organized lifestyle. Our goal is to help our customers lead a more healthy, fulfilling life and be the best versions of themselves! We are so grateful for the platform that we have created, our amazing team and useful products but most importantly our bloom girls who inspire us every day!

More from Kaylyn: My fiancé and I are new home owners and love working on and decorating our home. We are currently planning our dream wedding in Mexico and Honeymoon in Europe! I love spending time with my loved ones most. Traveling, fashion, shopping, my exercise classes, cheat meals, crossing things off my to do lists and filling up my planner with all of these wonderful activities!

More from Michelle: I am recently married and live with my husband and a giant golden retriever. I love traveling (we just got back from our honeymoon to Paris/Amsterdam/Italy!), new music, new food, new experiences! I am a busy body who is, in addition to bloom, have too many side projects including three Etsy shops and a dogsitting business! I am always on the go and thinking of new things to do/try/create. I love listening to interesting podcasts, reading books by inspiring business owners, and I also try and relax sometimes with family and friends.

2.Where did the name “bloom” come from?
We felt bloom was the perfect metaphor for our brand! Our products are designed to inspire and empower women Dzbloomdz into the best version of themselves. Blooming is a continual process and a lifelong journey. Our logo is a daisy which is a symbol of purity and new beginnings. We believe each year, each day, each moment is an opportunity to start fresh and strive to be better. The name bloom also captures the brightness and colorfulness of our brand and patterns, and it makes for a lot of fun flower metaphors. Wins all around!

3.What does a typical day at the office look like?
Every day is different! There is always something fun and exciting going on! A new deadline, a product upload, a new shipment or event to cover. We are always working on new designs and product ideas, attending trade shows, and making new relationships to help bloom continually ‘branch out’! Our office is very collaborative and open concept, so we’re constantly generating new ideas (designs, products, social media campaigns, etc.) Something really unique about our company is we are able to take an idea from conception to delivery to the public. We’re always brainstorming new product ideas, new designs, and new layouts then working together to bring them into existence. We always say it’s like Christmas when we get our new samples. To then see our customers be helped by these products we created is the most rewarding thing in the world. Our products are truly our babies!

4.What is your best source of inspiration for your designs?
Following the trends that we see in the fashion world, stationery market, Pinterest, travel, really anything that inspires us! We also pull most of our inspiration for new patterns and products from our #bloomgirl community. We take their requests and feedback very seriously and are always tweaking current products and even making new ones to fit their needs! We recently started a cover contest where we literally let our users design their own covers and then let the community vote. The winner gets their design printed, a cash prize, and planners for life! We love incorporating our users into our day to day decisions because we wouldn’t exist without them!

5.What would you consider your best tool for marketing?
Social Media! Twitter has been an amazing tool to create more personal conversations with our bloom girls. We try to connect with girls who love to be organized or need a little inspiration in their lives. It makes our day to brighten someone else’s. We also rely on Facebook, Instagram and Pinterest! The best part of our day is interacting with our bloom girls!

6.If you could do a collaboration for a line of planners with anyone, who would it be and why?
Kaylyn: I would have to say Mary Kay! I am actually a Mary Kay rep and see how closely bloom and Mary Kay’s values align. We both focus on inspiring women to be organized, follow their dreams and achieve their goals. I think we could have a great line together to empower women across the world tobe their own girl bosses!

Michelle: I would love to work with TheSkimm or Sophia Amoroso on a custom #GIRLBOSS planner! We love that book and it would be so great to incorporate those concepts into a yearly planner!

7.What is one of the biggest challenges you face as a business owner and how do you overcome that?
Juggling everything in our personal and professional lives is certainly a challenge. It inspires us that bloom creates products to help make a hectic, (but exciting!) life more manageable. Everyone wants to appear that they have it all together but that is not always the case. We have some pretty intense work, travel and social schedules but we ultimately thrive off of this. We know what to expect, we make the most of it, remain grateful for these opportunities and get it done! The environment we have created at bloom has helped us keep a positive and grateful mindset to accomplish this and live a more fulfilling life. This is our goal for women around the world.

8.Where do you see yourself in 5 years? 10 years?
bloom is growing so quickly. The sky is limit! We are adding more products and employees by the day so we see major growth in all of our current sales channels, new sales channels, new distribution relationships, nationally and internationally, and a much larger team to help us accomplish this!

9.What is some advice that you could give to someone trying to start their own business?
Follow your dreams and never give up! We love the quote “Don’t stop until you’re proud.” Remain focused, proactive, and organized and it will happen.

Set goals, stay accountable, read books, listen to podcasts, always try to expand upon your knowledge. Find a creative outlet to inspire you and help relieve any stress. Keep a healthy professional and personal balance so you don’t get burnt out.

Trust the process. We have had many ups and downs but things always seem to happen for a reason, and for the best!

10. Who is a #BossLady that you look up to and why?
We love Sophia Amoruso and the founders of the The Skimm, Danielle Weisberg and Carly Zakin. They have all paved their way from the ground up and we can really appreciate their stories. With passion and determination anyone can be a #GirlBoss!

Kaylyn’s Moodboard

Kaylyn Minix & Michelle Trincia Boss Lady | social stylate

Michelle’s moodboard

Kaylyn Minix & Michelle Trincia boss lady | social stylate



36 Hours In San Diego

Travel: San Diego

The West Coast is the best coast. With constant sunshine, beautiful beaches, outstanding restaurants and bars, endless hiking, water sports and sight seeing, it’s no wonder people instantly fall in love with the state of California. I was fortunate to stay in San Diego for an entire summer, but that was 8 years ago. After revisiting, I can easily say I will definitely be going back and highly recommend to everyone else to make the trip as well. If I only had 36 hours to do it all, these are the places I’d go…

Check in to the Hilton San Diego Resort & Spa right in Mission Bay. Soak up the sun at the poolside bar with refreshing cocktails. You can also head to the Acqua California Bistro for a blissful evening with a savory dinner overlooking the bay.

Liberty Public Market – Your go-to place to find hand-crafted trinkets, amazing food, craft beers, and the friendliest locals.
La Jolla Cove – Housing endless restaurants, the lounging seals, and beach front for miles, La Jolla is a quaint town with attractions for everyone.

Travel: San Diego Point Loma Tide Pools – At low tide, the Point Loma tidepools display tiny marine life and beautiful cliff views of the ocean.

San Diego, California

Harbor Breakfast – Savor a delicious brunch in this breezy semi-outdoor restaurant right in the heart of Little Italy in Downtown San Diego.
Las Olas – In Southern California, Taco Tuesday is no joke. Tucked away next to Cardiff-By-The-Sea, enjoy their authentic Mexican food, local craft beers, and margaritas you’ll forever daydream about.
The Baked Bear – Choose from a variety fresh baked cookies and your choice of ice cream flavor inside for the most delectable ice cream sandwich you’ll ever have.

Travel: San Diego

Vin de Syrah – The Gaslamp district is full of eclectic places to go. My favorite was this underground wine parlor with extravagant details as far as the eye can see.
Altitude Sky Lounge – What better way to enjoy the beautiful city of San Diego than with a rooftop bar!
Crushed – If you love a mimosa as much as I do, you have to take a trip to Crushed for their mimosa flights! Or hang out at night for some mouthwatering tapas and unique drinks in this cozy cafe.


A Day In The Life Of Our Graphic Designer: Julia Johnson

Here is my typical day working as an artist and freelance graphic designer in Philadelphia!

Wake up! I’m not much of a night owl and I love the feeling of being up early. I try for 7am most of the time but getting out of bed is pretty tough. If it’s a workout day then I’m usually doing that first thing in the morning as well.

First thing’s first: coffee! Off to La Colombe for coffee or a draft latte (and maybe a scone). I’m not too great at making coffee myself, so I’m really happy to live just a few blocks from their Fishtown location! I’ll pick that up and bring it home to have with breakfast.

A Day In The Life As A Graphic Designer | Social Stylate

After the coffee’s kicked in I’ll crack open my laptop to check e-mails and line up projects that I’ll be working on today. As a freelancer, my schedule fluctuates depending on the number of live projects I have. After that I’ll run through my morning routine and get ready to run errands.

A Day In The Life As A Graphic Designer | Social Stylate

Time to head out! I like to get out of the house early in the day. My main stops are Blick in Center City Philly, or Artist & Craftsman Supply shop in Old City where I’ll pick up paper to use for sculpture. I’m also always on the hunt for cool frames or odds and ends as well. Resource Exchange is my favorite place for that. If I’m in need of inspiration I’ll take a walk around the neighborhoods around Fishtown, Northern Liberties, and Old City on my way into Center City. I love long walks and there are super cool facades and murals and even sculptures in unexpected places.

A Day In The Life As A Graphic Designer | Social Stylate

Lunchtime! After the day’s errands, I’ll be either making something at home or I’ll venture out to a spot like Good Spoon for some awesome soup and a sandwich.

A Day In The Life As A Graphic Designer | Social Stylate

After I’ve been out and about I’m ready to settle down and work on the day’s projects, whether it’s graphic design or paper flowers. I have a little ritual of lighting a candle when I hunker down to get work done, though there will probably be a break for a snack or teatime. I’m currently working on a big paper flower piece so that means a lot of cutting and folding. I’ll alternate between that and computer-based graphics to give my hands a break.

A Day In The Life As A Graphic Designer | Social Stylate

Either making dinner at home or heading out for dinner! My boyfriend and I like to cook together and it’s a good time to connect and chat about our days with a beer or glass of wine (or two) in hand.

After dinner I’ll pick back up with any work that needs to be done for the day. By now I’ll realize that I’ve put off doing any chores around the house and will scramble around getting those done. Bedtime typically falls around 11pm-midnight.

A Day In The Life As A Graphic Designer | Social Stylate


Boss Lady: Allie Phillips

Boss Lady is a series that shares personal insights from creative women in business.This week we chat with Allie Phillips, owner and designer of Ann Revere Jewelry. She shares with us what a typical work day is like while also constantly searching for inspiration.

Boss Lady Allie Phillips | Social Stylate

1. Tell us a little bit about yourself and your career.

Hi! My name is Allie Phillips and I grew up in Phoenix and spent my whole life in the desert until my husband, our dog June, and I moved to Oregon two years ago. If someone had told teenage me that, at 30, I would be a jewelry designer living in the gorgeous Pacific Northwest, I would have thought it sounded too good to be true.

2. Why did you decide to create a line of jewelry? Why did you decide to name your collection after your grandparents?

While on leave from my job as a research consultant, I decided to take up a hobby to occupy my time and chose jewelry. A hobby quickly turned into a passion, and I now spend my days learning new techniques, photographing my work, and being paid to do something I love. Ann Revere Jewelry is named after my grandparents, Edna Ann & Paul Revere Baker. They were the two most supportive and creative influences in my life from as early as I can remember. My grandfather was a watercolor artist and photographer and my grandmother was one of those creative minds who could make anything my cousins and I could dream up.

3. Where do you find your inspiration for your collection?

Most of the time, the inspiration for my creations comes from the gemstones that I find. I’ll become obsessed with a certain stone and then work backwards to try and design the right way to showcase it. I’m also often inspired by clothes- I’ll see a gorgeous dress at Anthropologie that I can’t get out of my head and spend my day dreaming up what type of jewelry would complement it best.

Boss Lady Allie Phillips | Social Stylate

4. What is your most effective form of marketing for your business?

Instagram has been absolutely wonderful for my business-traffic from the social media platform accounts for over half of my sales. It’s also such a great way for customers to easily interact with me and ask questions about pieces they see. Since I offer customized sizing and lengths on every item, I often receive a lot of questions and customers seem more comfortable leaving a comment on social media rather than sending an email.

5. If you could design your jewelry for anyone person, who would it be and why?

Hands down, Gina Rodriguez! In addition to being stunning and able to rock any style she tries, she is a truly inspiring woman. You can tell that even though she worked her butt off to get to where she is, there will never be a day she isn’t grateful for and humbled by her success. Gina Rodriguez is a phenomenal role model for young girls with dreams, and I dare anyone to not be inspired by her Golden Globes speech.

6. What is a typical day of work like?

My day typically starts with my favorite part—the actual making of the jewelry. Sitting down at the bench with my torch, tools, and cup of coffee is my happy place. After the pieces for the day are made, cleaned, and ready for the customer I package orders, print shipping labels, and get them ready to head out. My afternoons are usually spent doing administrative work, design sketching for future pieces, and photographing pieces. Trying to dream up and take interesting new shots for the jewelry is one of the more challenging but also one of the most rewarding aspects of the business.

Boss Lady Allie Phillips | Social Stylate

7. What has been your biggest challenge in running your own business?

Confidence has always been the biggest challenge for me, and I think it is for a lot of creative people. There is never a guarantee that even one person will like what I decide to put out there, so I have to enjoy the process for it to be worth it. The book Big Magic by Elizabeth Gilbert was truly a breakthrough for me, it should be required reading for anyone who wants to live a creative life. At the end of the day, the risk is so incredibly worth the reward. Those days when it seems like everything is lining up, and someone is responding to what you are doing—there’s no feeling like it.

8. With so many evolving jewelry trends, what makes you stick with the simpler, more delicate designs?

I’m that person that when they find the perfect shirt, they buy it in every color available. I love simplicity, and the jewelry designs that appeal to me always stay within that delicate style. This fall, my collection with a dear friend Lavenda Memory of Lavenda’s Closet is launching which will showcase a different side of Ann Revere Jewelry- edgier, and at least a few steps out of my comfort zone. It has been so fun designing with another person and finding a way to incorporate both of our styles into something that feels like the definition of collaboration.

9. What are your plans for Ann Revere Jewelry in the next 5 years? 10 years?

In the next five years, I would absolutely love to find more ways to give back with my company. During college, I focused on social entrepreneurship, and I truly believe it has the power to change the world. Working to find the right partnerships and causes is a big priority for me moving forward as the company grows. When I try and fast-forward ten years in my mind, the only thing I know for sure is that I want to continue to be involved in every aspect of this business. I always want to have my hands in the design, the creation, the photography, the packaging, the marketing, and the customer service. This business is my baby, and being able to put my love for it into every step makes me grateful every single day.

Boss Lady Allie Phillips | Social Stylate