Boss Lady: Kristin Mitchell

Boss Lady is a series that shares personal insights from creative women in business.This week we chat with Kristin Mitchell, marketing manager of Lo & Sons. She shares with us what a typical work day is like while constantly searching for inspiration as well. 

Boss Lady Kristin Mitchell | Social Stylate

1. Tell us about yourself and your career.

Okay! I grew up in Boulder Colorado, a beautiful college town right in front of the Flatirons – I recommend visiting if you haven’t been and love mountains. I went to college at the University of Denver and studied marketing and art history. I spent a semester studying abroad in Rome which was one of the greatest experiences I’ve ever had. After I graduated, I wasn’t entirely sure what I wanted to do but I knew that I wanted be in New York City. So I moved to New York about a month later and started working different jobs and internships to get a feel for everything. I knew marketing was my direction, but I was waiting for the right thing to present itself. About 9 months in, I started writing for a beauty blog and eventually wrote my way into my first real marketing job at a beauty company. I was there for about three years working on digital marketing, in store collateral and events. About 6 months ago I moved to my current role as a marketing manager at Lo & Sons. We are small and all ecomm based which has been a great learning experience.

2. Describe a typical work day.​

Before I leave for work, I drink a glass of drink warm lemon water and (try to always) use the Headspace meditation app. I like routines, those are my two morning things. I always listen to podcasts on the train and when I walk – I’m a podcast junkie. Once I get to work, I check in on our social media accounts, respond to comments and revisit our scheduled posts for that day. Then I check in on any new sponsorships that are live, share them with the team and add them to our content calendar. A big part of my job is managing our influencer relationships, so I spend a lot of time coordinating the details of partnerships and making sure everything is ready to go. I will also meet with our brand design team regarding new website content or marketing campaigns that are in the works. I help out with copy and make sure all of the corresponding ads are set up and linked back to the right place on our site. Lots of little executional details! Our office is in DUMBO (which is beautiful) so we always go on walks in the afternoon, another important part of the day.

3​. ​​What is the biggest lesson you’ve learned in the ​marketing world?

Always look at things through the lens of the person on the receiving end. I can get so involved in what I’m working on, it’s easy to overlook something that wouldn’t make sense to the customer (because it makes sense to me). It sounds simple but that has been a helpful piece of advice. Take things in from your customers perspective, assuming they know nothing about the product, service, whatever it may be.

4​. Do you have any social media pet peeves?

I don’t love it when you can tell that all of the photos on an Instagram account (though very well styled/photographed) are paid for by brands. This probably sounds hypocritical because that is a big part of my job… however! I think there can be a balance between posting with brands that authentically fit into your life, and then posting personal non paid things. It’s all about authenticity!

5.​ ​What inspires you and fuels your creativity?​

I spend a lot of time walking around the city on weekends and I always find things that make me feel inspired or motivated to do something – be it eat, think, write, sit. Who knows! I also read a lot. Everything from articles, books, blogs, or the Sunday Times, reading is one of my favorite things to do. (If you’re a book enthusiast check out Book Of The Month Club, it’s pretty fun). And as mentioned before, I listen to Podcasts everyday in transit. A few recent favorites are Invisibilia, 10% Happier by Dan Harris, WELL / AWARE Show, TED Radio Hour and Girlboss Radio. These are a constant source of inspiration and keep me informed about things happening in the world beyond the news, which I like.

6. ​Who is a Boss Lady that you admire and why?

Good question! The first woman that comes to mind is Emily Weiss, founder of Into The Gloss and Glossier. I kind of love everything about her. She is so smart and eloquent yet completely real. In every interview I’ve seen or read, you can tell she is doing everything she’s doing because she believes in it. I admire her drive and her authenticity. Along with that, I love her style and that she wears barely any makeup – I’d like to be friends.

​7. What advice do you have for women in business?​​

If you aren’t working your ‘dream job’ right now, that’s okay! We live in a funny time where so many people have found success by jumping ship and following their passion or… learning how to take amazing Instagram photos. Which is great, but not always realistic. It’s important to have passions, but it’s also important to embrace the situation you’re in. There are good experiences and points of growth to be gleamed from every job. So even if you don’t feel like you’re in ‘the job’, just by being open minded and curious and learning and contributing, you’re doing everything right. And be positive. I think it’s really important to be positive.

MORE ON KRISTIN
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Tequila with a Twist

Queue up the tequila song in preparation for National Tequila Day, Sunday, July 24th. Switch it up from a classic margarita with one of these unique recipes for some tequila with a twist. 

Tequila Recipes | Social Stylate

1. PALOMA (serves 1):

Ingredients

¼ cup tequila
¼ cup fresh grapefruit juice
¼ cup club soda
1 tablespoon fresh lime juice
1 lime wedge
pinch of Kosher salt

Preparation

Pour the mixture of tequila, grapefruit juice, and club soda into a shaker and shake well. Cover the rim of your glass with salt, add ice, and pour the mixture over the ice. Squeeze the lime juice and garnish.

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Tequila Recipes | Social Stylate 2. ROSEMARY PEACH TEQUILA PUNCH (serves 8):

Ingredients

2 cups tequila
1 liter lemon lime soda
1 cup rosemary simple syrup
2 peaches, pealed, pitted and rough chopped
frozen raspberries to chill and garnish

Preparation

Blend the peaches and simple syrup until smooth. Pour into a pitcher. Add tequila, lemon lime soda, and mix together. Garnish with frozen raspberries. Pour over ice.

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Tequila Recipes | Social Stylate

3. THE BLOODY MARIA (Serves 1):

Ingredients

2 ounces tequila
3 ounces tomato juice
3 dashes Worcestershire
3 dashes hot sauce
1/2 teaspoon freshly-grated horseradish
1/2 ounce fresh lime juice
Lime wheel, for garnish
Celery stalk, for garnish

Preparation

Pour all of the ingredients (except garnishes) into a shaker with ice. Shake well until chilled. Strain over a glass of ice and garnish with lime and celery.

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Getting to Know Aly Outten

Getting to know Aly | Social Stylate

We’re thrilled to announce a new team member: Aly Outten. We’ve been fortunate enough to get to know Aly through our client No. 109 Shop, who she has been working with for the past few years. Here’s a little bit about Aly.

She recently graduated from Indiana University of Pennsylvania in 2014 with a major in fashion merchandising. Her keen eye for fashion has been a huge advantage in working with us putting together creative content for our clients. She greatly enjoys traveling and exploring new places but still considers the Delaware beaches her favorite place in the world. Two of the places she enjoyed exploring were Seoul, South Korea and New York City, both of which she lived in for brief periods of time. Some of her hobbies include yoga and soccer, trying new craft beers, and is always on the search for a new brewery to try. A fun fact about Aly is that she listens to a stand up comedy Pandora station every morning on her way to work to start her day with a good laugh. Aly’s favorite social media platform is Instagram to explore the latest fashion trends and up and coming brands. We are so excited to have such a talented new member as a part of our team!

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What’s In Her Bag: Colleen

Colleen Byrnes, a member of the Social Stylate team, reveals her work bag essentials. When she is on the go between the office and meeting with clients, or behind the scenes of a photo shoot, these are the necessities she keeps with her at all times. Here’s a peak inside of her bag.

Work Bag Essentials | Social Stylate

THE BAG – I love this reversible bag from GrassRoots because it matches perfectly with just about any outfit. I also tend to cram things into my bag when I’m running around, so the large size of the bag is perfect for my every need.
THE CALENDAR – I have had Lily Pulitzer planners for the past few years and I absolutely love them. The prints are adorable and it keeps me organized day to day. Thank goodness our client, The Pink Crab, has them on their shelves at all times!
THE NOTEBOOK – TJ Maxx has always been my go to for cute notebooks. With great prices and such a wide selection of chic notebooks, it’s hard not to scoop one up! I always keep my favorite color Sharpie with me to take notes on the go as well.
THE MAKEUP – I constantly refresh my lashes, so having Laura Mercier mascara from Houppette keeps them fresh and full throughout the day. I keep a hair tie for when I am done with my locks and want my hair out of my face. I also always have a bottle of polish so my hands can be picture ready at any time.
THE GADGET – I always have to have my MacBook with me. Between being a college student and working with Social Stylate, it’s imperative to stay connected wherever I go.
THE SHADES – I tend to cycle through sunglasses pretty quickly depending on my mood and styles I want to try. Christina’s Unique Accessories & More always has the latest styles.
THE WALLET – I absolutely love my Kate Spade wallet. It not only has the functional purpose of a wallet, but it also adds a bold print to my outfit and I can carry it as a clutch for a chic accessory.
THE SNACK – Sometimes, at Social Stylate, we are on such a roll that I forget to eat lunch. I keep this Luna Bar in my bag just in case I need a quick pick me up.
THE KEYCHAIN – I don’t think I’m alone in saying I lose my keys in my large bag so easily. I love this trendy tassel keychain I found from Nordstrom that helps me keep track of my keys.

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