Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Jaclyn Johnson, the founder of digital marketing and events agency NO SUBJECT. Jackie is a creative force, the ultimate Boss Lady and the definition of cool.
After 10 years working in the digital marketing industry, what prompted you to start your own agency, NO SUBJECT?
Well, I actually only worked for other people in the industry for 5 years before starting (No Subject), which ended up being a happy accident. After moving to LA, I noticed that a majority of the agencies in the area were servicing the entertainment industry and the lifestyle market was highly undervalued, which is what prompted me to start my agency. I wanted to create a platform that spoke to fashion, beauty and start up brands, but with fresh approach.
What is your brand’s most successful form of marketing (in terms of obtaining new clients) and how do you make NO SUBJECT stand out from competitors?
Word of mouth! We are extremely fortunate in the fact that we haven’t had to chase new business. Our current and past clients/projects all have organically come our way by recommendation or through our reputation. I believe your reputation is your resume and we work really hard – granted we have a good time — but we always put clients first. I think NO SUBJECT stands out because we are really niche meaning, we know what we are good at, we don’t try to be everything to everyone and our clients gravitate toward that approach.
I love reading your blog. It’s a great source of inspiration. Where do you find inspiration and what do you do when you need to get the creative juices flowing?
Aww shucks! Inspiration is one of those things that seems to come in waves – sometimes I am full of ideas and creativity and other times it takes work. I tend to find inspiration from my day- to-day life and the amazing people I am surrounded by, but when I need a little help I usually turn to designspiration.net. I love it because it allows users to browse by color, all types of art, type and imagery.
I missed Create + Cultivate this year, but I will be there come hell or high water next year. Tell me about starting this great event and how much it has grown.
YAY! Create + Cultivate is a traveling creative event series that I developed over three years ago. The goal of the event is to provide creatives who spend a good amount of time behind a computer an offline outline to find themselves entertained, enlightened and inspired. We have amazing workshop hosts, speakers and partners that all come together to make the event magical. We have a BIG announcement to make in October about C+C 2015 that we are so unbelievable stoked about, but I will say expect at least four individual Create + Cultivates happening next year in the categories of: Fashion + Beauty, Health, Wellness + Food, Design + Photography and Entertainment.
Where do you see yourself and NO SUBJECT in 5 years?
We have a few other brands we are launching in the next year (so stay tuned ) but eventually I would love ( NO SUBJECT) to be the umbrella brand of a successful agency, event series ( C+C) and soon to be launched pop up shop, print publication and retail experiment.
What advice do you have for those looking to go from employee to entrepreneur?
Don’t over think it. I think people often get bogged down in the nitty gritty of starting a business– I say, just go for it!
Just for fun…
How would you describe your personal style?
Constantly evolving. I think as I get older I have moved from bohemian chic to more minimal modern with California flare.
You’re hosting a dinner party; what 5 people (living or dead) would you invite?
OMG this is so hard.
– Bill Murray (because the funnies)
– Joan Rivers (because the inappropriateness)
– My grandma (because the coolest)
– Anthony Bourdain (because all the foods)
– Ryan Gosling (because why not?)
food + laughs– that’s all I really need. Oh and wine, lots of wine.
Describe your perfect day:
Sleeping in, coffee in bed, riding bikes along the beach, oysters + roses, family + friends over for dinner in the yard, camp fires, music, conversation and cocktails.