Boss Lady: Jennifer Steiner

Jennifer Steiner - Adorn Goods - Boss Lady - Social Stylate

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Jennifer Steiner, co-founder of Adorn Goods boutique in Centreville, Delaware. Jennifer shares with us what it means to empower women to live positive and organized lifestyles along with advice for future #bossladies.

1. Tell us a little bit about yourself and your career.
I studied Communication and Art History in college. Everything I’m about and ever known has one theme…aesthetics. I was lucky to grow up with a father who is a mastermind of 18th century architectural design and lover of Philadelphia high style antiques and a mother whose house was always a home and was impeccable. I learned quickly quality over quantity.

I started working on the curatorial staff at Delaware Art Museum as an intern right out of college. I remember my first project was to design a rug out of garden hoses. I thought if I can make a rug made of hoses look good…well I may have potential. From there I went on to special events and then advertising. After I was married, I decided to start the interior design program at Moore College of Art and Design. Then came children and all my time went to them! I feel so lucky to be able to own a business and still pick up my kids from school.

2. What prompted you to start Adorn Goods?
A love of all things beautiful…whether it’s a gorgeous vase, an essential oil that brings you a few moments of relaxation and mindfulness, or the most delicious jar of homemade jam you are so proud to serve your friends and family.

3. How do you decide what brands/lines to carry?
Everything we carry we love and want for ourselves. It’s hard to find the unique, but that’s what we strive for! We want people to love everything and find something they love…truly enjoying their shopping experience.

4. As a retailer, what lessons have you learned that you didn’t know prior to opening the store?
The time it takes to keep things energized and fresh!

5. How do you make your store stand out against competitors?
By offering unique lines with a mix of nostalgia and passion.

6. Where do you hope to see Adorn Goods in 5 years?
The addition of an online store, increased event space and hopefully doing what we are doing now, with the same amount of passion.

7. As a working mom, do you have any tips on creating a balance?
Do the best you can…it’s all good!

8. What inspires you and fuels your creativity?
It’s simple, being in nature and mindfulness.

9. What advice do you have for those looking to go from employee to entrepreneur?
There’s always a way…especially for women business owners. Join a support group or local women in business club.

10. Who is a #BossLady that inspires you and why?
My friend Debi Brooks, who runs a major non-profit, she also a mom, a cook, baker and everything maker : )

Just for fun…

Your happy place is: Anywhere in nature.
The one item you can’t live without it: Salt and chocolate.
Favorite Instagram account to follow: Ugh….
The last show you binge-watched: Big Little Lies!
Cocktail of choice: Dirty Martini
Song you could dance all day to: Crazy In Love by Beyonce and September by Earth, Wind, and Fire.
Trend you wish would disappear: Any trend…I alway try to stick with the classics.

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