Boss Lady is a series that shares personal insights from creative women in business. Today we chat with Jordan Jones the founder of Packed Party, which offers packages for you to send or receive in a variety of themes. Jordan discusses how it all got started and the importance of loving your work.
1. Tell us a little bit about yourself and your career.
My full name is Jordan Jones, I currently live in San Francisco, CA, and graduated from Oklahoma State University with a degree in journalism and strategic media in 2012! My internships were always in events and marketing, so after college it was really easy for me to make the decision to accept a job at a marketing agency in Dallas, Texas called The Marketing Arm. I learned a ton there, but felt a weird sort of calling to move to California and told my parents I knew there was more waiting for me on the West Coast so off I went! Little did I know the plans in store for me.
I worked first in Silicon Valley at a start-up running events and worked on Packed Party on the side and eventually decided Packed Party would be my full-time focus after we continued to grow rapidly in our first year. I’ve always been a creative and extremely detail oriented person, so Packed Party combined everything I loved. My friends all laugh when they talk about Packed Party because they say it’s genuinely “me in product form”..and it’s pretty much true. The brand is the way I talk and am silly with my friends, my general outlook on life, and the gifts I’d want to give and receive. It’s all about the fun when it comes to Packed Party! If you’re not waking up each day doing something you love and you’re unable to sort of start the party for yourself get out of it..ASAP! You have to do whatever makes you most happy.
2. What prompted you to start Packed Party?
I had just moved to San Francisco not knowing many people and commuting back and forth from the valley to my home in San Francisco each day for work proved to be a bit of a mess for making friends and meeting new people. I called my Mom one evening upset and she told me I was having a “Pity Party” and to go to bed. I took her advice, went straight to bed and awoke from a dream about being able to send myself a themed Pity Party package to have a “party for one”. This sparked the idea for the entire concept and I drew out a business plan there in the middle of the night…I’m a very perisistent person, so once I decided I was going to start Packed Party that night I was all in.
3. Describe a typical day.
It’s difficult to lay out a “typical day” for me because no day is the same right now in the world of Packed Party. I think that’s what I love so much about it though. I’m able to wear so many hats and I love what I am doing, so it’s never felt like work. I usually wake up between 6:30-7:30 and get on my phone immediately to answer emails and my day takes off from there. Some days I’ll look up and it’s 3:00 pm and I haven’t looked up from my computer yet…but I can’t complain! It’s all really fun for me. This is my dream that’s come to life so I’m genuinely grateful I’m so busy.
4. What is your most successful form of marketing?
I think our Leader Of The Packed Program, our version of a brand ambassador program, has been an amazing extension of Packed Party. Having confident and kind young women across the country representing us coast to coast has proved to be an amazing marketing tool. These women are so passionate about our brand and everything we celebrate so their enthusiasm lends itself to others on campus that might not yet know about us.
5. What inspires you and fuels your creativity?
I go on a ton of walks! It seems a bit weird I guess, but I’ve always done it! I try to go for a walk at least once a day around my neighborhood in San Francisco and try to get inspired and sort of decompress without my phone. There are so many beautiful things around Cow Hollow where I live in the city it’s easy to pick up inspiration from colors on houses, flowers, or people. I also spend a lot of time reading blogs and talking to other entrepreneurs..I think being around likeminded ambitious people fuels anyone.
6. What advice would you have for those looking to go from employee to entrepreneur?
Always go with your gut. I was told my idea was a bit far fetched by a few people when I first started and did it anyway full speed and it landed me an incredible opportunity to redefine what it means to start a party and be a “party girl”. Keep your head down and go with your first instinct.
Just for fun…
1. If you could invite any 5 people to a party, who would you choose?
I’ve been asked this question a few times recently and it’s difficult to say! I’m a large proponent of staying in ironically enough owning a company with the word “party” in it..hence our “it only takes one to have a Packed Party” slogan. Honestly, I’d probably invite four of my closest girlfriends and Jennifer Lawrence. I kind of pretend we’re already friends and call her J. Law..no big deal. I’m sure if you asked me a week from today I’d have a different answer depending on my mood…maybe if I was in the mood for a serious laugh Kristen Wiig
2. If price was no object, what items would be in your ultimate party package?
A puppy, killer champagne, endless amounts of confetti, sour candy, my favorite nail polish colors (and remover because I paint and pick), perhaps an old school convertible bug in navy blue if we’re saying price is no object? That way I could take my party on the road somewhere in style!