Boss Lady is a series that shares personal insights from creative women in business.This week we chat with Kristin Mitchell, marketing manager of Lo & Sons. She shares with us what a typical work day is like while constantly searching for inspiration as well.
1. Tell us about yourself and your career.
Okay! I grew up in Boulder Colorado, a beautiful college town right in front of the Flatirons – I recommend visiting if you haven’t been and love mountains. I went to college at the University of Denver and studied marketing and art history. I spent a semester studying abroad in Rome which was one of the greatest experiences I’ve ever had. After I graduated, I wasn’t entirely sure what I wanted to do but I knew that I wanted be in New York City. So I moved to New York about a month later and started working different jobs and internships to get a feel for everything. I knew marketing was my direction, but I was waiting for the right thing to present itself. About 9 months in, I started writing for a beauty blog and eventually wrote my way into my first real marketing job at a beauty company. I was there for about three years working on digital marketing, in store collateral and events. About 6 months ago I moved to my current role as a marketing manager at Lo & Sons. We are small and all ecomm based which has been a great learning experience.
2. Describe a typical work day.
Before I leave for work, I drink a glass of drink warm lemon water and (try to always) use the Headspace meditation app. I like routines, those are my two morning things. I always listen to podcasts on the train and when I walk – I’m a podcast junkie. Once I get to work, I check in on our social media accounts, respond to comments and revisit our scheduled posts for that day. Then I check in on any new sponsorships that are live, share them with the team and add them to our content calendar. A big part of my job is managing our influencer relationships, so I spend a lot of time coordinating the details of partnerships and making sure everything is ready to go. I will also meet with our brand design team regarding new website content or marketing campaigns that are in the works. I help out with copy and make sure all of the corresponding ads are set up and linked back to the right place on our site. Lots of little executional details! Our office is in DUMBO (which is beautiful) so we always go on walks in the afternoon, another important part of the day.
3. What is the biggest lesson you’ve learned in the marketing world?
Always look at things through the lens of the person on the receiving end. I can get so involved in what I’m working on, it’s easy to overlook something that wouldn’t make sense to the customer (because it makes sense to me). It sounds simple but that has been a helpful piece of advice. Take things in from your customers perspective, assuming they know nothing about the product, service, whatever it may be.
4. Do you have any social media pet peeves?
I don’t love it when you can tell that all of the photos on an Instagram account (though very well styled/photographed) are paid for by brands. This probably sounds hypocritical because that is a big part of my job… however! I think there can be a balance between posting with brands that authentically fit into your life, and then posting personal non paid things. It’s all about authenticity!
5. What inspires you and fuels your creativity?
I spend a lot of time walking around the city on weekends and I always find things that make me feel inspired or motivated to do something – be it eat, think, write, sit. Who knows! I also read a lot. Everything from articles, books, blogs, or the Sunday Times, reading is one of my favorite things to do. (If you’re a book enthusiast check out Book Of The Month Club, it’s pretty fun). And as mentioned before, I listen to Podcasts everyday in transit. A few recent favorites are Invisibilia, 10% Happier by Dan Harris, WELL / AWARE Show, TED Radio Hour and Girlboss Radio. These are a constant source of inspiration and keep me informed about things happening in the world beyond the news, which I like.
6. Who is a Boss Lady that you admire and why?
Good question! The first woman that comes to mind is Emily Weiss, founder of Into The Gloss and Glossier. I kind of love everything about her. She is so smart and eloquent yet completely real. In every interview I’ve seen or read, you can tell she is doing everything she’s doing because she believes in it. I admire her drive and her authenticity. Along with that, I love her style and that she wears barely any makeup – I’d like to be friends.
7. What advice do you have for women in business?
If you aren’t working your ‘dream job’ right now, that’s okay! We live in a funny time where so many people have found success by jumping ship and following their passion or… learning how to take amazing Instagram photos. Which is great, but not always realistic. It’s important to have passions, but it’s also important to embrace the situation you’re in. There are good experiences and points of growth to be gleamed from every job. So even if you don’t feel like you’re in ‘the job’, just by being open minded and curious and learning and contributing, you’re doing everything right. And be positive. I think it’s really important to be positive.