Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Sayra and Michelle of Bracha, where they design one-of-a-kind, handmade and on trend jewelry at affordable pieces without compromising quality. Through Bracha, these two sisters hope to raise awareness about the issues of human trafficking.
1. Tell us a little about yourselves and your careers.
We are two sisters from Texas, Sayra and Michelle reaching for the stars and trying to help put an end to human trafficking by designing and making beautiful on trend jewels.
2. What prompted you to start Bracha?
We have always LOVED jewelry , we have our grandmother to thank for that … One day at our church’s women conference we heard a profound speaker Christine Cain from The A21 Campaign. Hearing her speak about the statistics of human trafficking and how her campaign started with only 1 person , was all very inspiring and there was a huge stir in our heart to help . We knew we needed to do something. And jewelry was just something we both loved and knew, we wanted to create a line and raise awareness and put it out into the fashion world . There’s so much more to beauty, clothes and making sure the picture you capture is immaculate . There is a real life stuggle that we are making sure people are becoming more aware of!
3. What is the most difficult aspect of the business and how do you overcome that obstacle?
We would both have to agree on balancing the many hats you wear as a business owner . Being able to know when to put your phone down and stop working. There are nights where we are on a roll and burning the midnight oil till the wee hours . But we are mothers and wife’s as well, so we made a rule to make sure and not answer emails after 6pm . It’s all about time management !!
4. What is your most successful form of marketing?
Social media honestly ! But Instagram is a beast … It has really helped us interact more with our followers and has allowed us to get creative with our posts . We have met some amazing brands and customers for life on there .
5. What advice do you have for those looking to go from employee to entrepreneur? Definitely take your time … A business never happens over night . I wouldn’t quit your day job right away until you knew that your business needed your attention 100% in order to grow to the next level . Patience, multitasking and learning moments are going to be your biggest friends . But most importantly never give up on something you see a clear vision for!
Just for fun…
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