Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Sarah Zero, founder of Wellstruck, a Delaware based brand design company. Sarah shares with us what it means to empower women to live positive and organized lifestyles along with advice for future #bossladies.
1. Tell us a little bit about yourself and your career.
I’m based in Delaware, where I live with my husband and pup (#SmallsPup — yes, she totally has her own hashtag). Lately we’re into day trips near home, sitting at the bar when we go out to eat, and binging on Master of None.
I have a degree in Visual Communications and over 10 years of professional branding experience. I’ve worked in-house at a brand department at a large corporation; on a small team at a boutique agency that specialized in nonprofit branding; and even as adjunct faculty, teaching Visual Communications at the college level.
That led me to found Wellstruck, a brand design company. I love branding because it helps entrepreneurs get clarity, confidence, and credibility. It’s rewarding to connect business owners to clients who truly value their expertise.
2. What is a typical work day like?
I spend my mornings at my local coffee shop, Brew HaHa! I get there around 8, order a large green tea, open up my laptop, and knock out all of the frogs on my to-do list. By the time I leave the coffee shop around 11, I feel like I’ve already had a super productive day.
Then I head home, take the pup for a short walk, and watch mindless TV while I make myself lunch. I’m a big believer in recharging to maximize productivity.
I schedule client calls for the afternoon (from my home office), along with any intense creative work that requires my big monitor or lots of desk space. When my husband gets home around 5, that’s my cue to wrap up work. I check back on my to-do list and set my priorities for the next day, then close my laptop around 6.
3. What was your inspiration behind starting Wellstruck?
I have always wanted to own my own business, even before I knew what I wanted to study in college. After falling in love with the world of branding, I was even more interested in starting my own business because of the lack of women-owned branding agencies out there. Branding is a very male-dominant industry that glorifies working insanely long hours — I want to play a role in changing that up. I believe I can do great work without sacrificing everything else in my life.
4. What has been your most successful form of marketing for the company?
Our most successful form of marketing has been Wellstruck Lady Boss. I founded Wellstruck Lady Boss in 2014, and have hosted these intimate monthly gatherings for women business owners since. It started as a passion project inspired by my genuine desire to build a community with real relationships. I think the fact that we don’t think of it as a marketing effort is exactly why it has been so successful. Genuine relationships take time, but they’re worth it for many reasons.
5. What advice would you give to women who aspire to be entrepreneurs?
You will never start with a finished product. Get over it and get started! The sooner you start, the sooner you can iterate. Iteration is how you perfect.
6. What are your favorite roles to play in the company?
I love when a client sees her potential from our perspective. There’s always a moment — sometimes it’s when we finish defining her brand; sometimes it’s closer to the end when everything is more refined. When it happens — ooh! Goosebumps every time!
7. Where do you hope to see the company in 5 years?
I want Wellstruck to be known, and I’m interested in growing it from a lifestyle business (that depends mostly on me) to a legacy business (that depends more on my methods). Right now I have solid methods formed, and I’m figuring out how to systemize as much of it as possible without sacrificing any of the goodness that comes from one-on-one client experience. I’m excited to eventually add smart, talented designers to the team and teach them the methods!
8. Who is a #bosslady that inspires you?
Allegra and Rasa from Birchtree Catering! They are strong, smart, hard-working, and damn good at what they do. I look up to them more than they know!
Photography by Brittney Raine