Two sisters, Ann Ahl and Emily Zollinger, discovered the benefits of Magnesium on a family vacation and set out to create a way to add it into their daily routines. Ann’s husband Peter had been working with magnesium his whole life and shared its health benefits but how it was a relatively unknown mineral. So they decided to try it out. “We started taking magnesium ourselves and felt revitalized, but oral supplements had downsides,” said Ann, which led to experimenting with alternatives. On a trip to Ecuador, Ann and Emily learned that milk of magnesia is used as a deodorant. Magnesia reduces stress, relaxes muscles, protects the heart, improves sleep, AND combats body odor? “The result was no smell and smooth, beautiful-looking skin” Ann told us. And who does not want that?
After years of research and experimenting, nfuse™ launched into the natural deodorant market, but with a completely new approach or ‘a deodorant done different’. nfuse™ is free of toxins like aluminum, parabens, and phythalates, which all have the potential to be harmful. Instead, nfuse™ is full magnesium, a nutrient over 50% of Americans are deficient in. Each use delivers about 300mg of magnesium to your highly permeable underarms. nfuse™ is “a deodorant that fuels our body with an essential mineral that is critical to the active, healthy, lifestyle we try to lead”.
Since the official launch in June of 2016, nfuse™ Deodorant has taken over the Mid-Atlantic region, appearing in retailers like Whole Foods and MOM’s Organic Markets and independent boutiques, gyms, and stores. Locally, nfuse™ is sold at Houppette (in Greenville, DE and Kennett Square, PA) and at Janssen’s Market. As for future plans, Ann Ahl says, “The sky’s the limit for nfuse™…people love this ‘deodorant done different’ and we plan to add new scents and other products that deliver magnesium and solve everyday problems.” We can’t wait to see what nfuse™ does next!