36 Hours In San Diego

Travel: San Diego

The West Coast is the best coast. With constant sunshine, beautiful beaches, outstanding restaurants and bars, endless hiking, water sports and sight seeing, it’s no wonder people instantly fall in love with the state of California. I was fortunate to stay in San Diego for an entire summer, but that was 8 years ago. After revisiting, I can easily say I will definitely be going back and highly recommend to everyone else to make the trip as well. If I only had 36 hours to do it all, these are the places I’d go…

Stay
Check in to the Hilton San Diego Resort & Spa right in Mission Bay. Soak up the sun at the poolside bar with refreshing cocktails. You can also head to the Acqua California Bistro for a blissful evening with a savory dinner overlooking the bay.

Visit
Liberty Public Market – Your go-to place to find hand-crafted trinkets, amazing food, craft beers, and the friendliest locals.
La Jolla Cove – Housing endless restaurants, the lounging seals, and beach front for miles, La Jolla is a quaint town with attractions for everyone.

Travel: San Diego Point Loma Tide Pools – At low tide, the Point Loma tidepools display tiny marine life and beautiful cliff views of the ocean.

San Diego, California

Eat
Harbor Breakfast – Savor a delicious brunch in this breezy semi-outdoor restaurant right in the heart of Little Italy in Downtown San Diego.
Las Olas – In Southern California, Taco Tuesday is no joke. Tucked away next to Cardiff-By-The-Sea, enjoy their authentic Mexican food, local craft beers, and margaritas you’ll forever daydream about.
The Baked Bear – Choose from a variety fresh baked cookies and your choice of ice cream flavor inside for the most delectable ice cream sandwich you’ll ever have.

Travel: San Diego

Drink
Vin de Syrah – The Gaslamp district is full of eclectic places to go. My favorite was this underground wine parlor with extravagant details as far as the eye can see.
Altitude Sky Lounge – What better way to enjoy the beautiful city of San Diego than with a rooftop bar!
Crushed – If you love a mimosa as much as I do, you have to take a trip to Crushed for their mimosa flights! Or hang out at night for some mouthwatering tapas and unique drinks in this cozy cafe.

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Boss Lady: Deanna and Daria

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Deanna and Daria, sisters and co-founders of Hubbell Hille shoes.  While both women still maintain full-time jobs, their main goal is to continue to create and grow a comfortable shoe line that fits their preppy style. They share with us their marketing tools, advice to aspiring entrepreneurs and the challenge of balancing it all.

Hubbel Hile

1. Tell us about yourselves and your career.
We grew up in a close-knit family in Colts Neck, NJ and have been in the City for eight (Deanna) and five (Daria) years.  We’re usually back and forth between NY and NJ and spend weekends in the summer at the beach in Spring Lake, NJ.

Deanna: In high school I had a small business making handbags, which prompted me to go to The Fashion Institute of Technology.  I loved living in New York and started a small wardrobe consulting company helping working women with their style; however I quickly realized that my dream was to work in finance.  Coming from an unconventional background, I started my journey by spending two years underwriting financial institutions in insurance and am now working at a private equity firm.  Though I love my day job and the industry that I am in, my creative side, the constant need to be busy and an unrelenting desire to start my own business, prompted me to start Hubbell Hille with my sister.

Daria: I went to college for elementary education and had the full intention of becoming a teacher in New Jersey.  After a few jobs in varying industries, and a jump across the river to New York (much to my surprise), I am now the Office Manager at an all-women financial recruiting company.  Much like my sister, I love my day job, however my love of fashion and the desire to by my own boss one day led me to say “yes” when my sister came out of the bedroom one rainy Thursday night with the grand idea of starting a shoe company.

2. Describe a typical work day balancing a full-time job and your own shoe company.
Deanna/Daria: We typically leave the house around 7/8AM and don’t get home until 7/8PM so aside from orders that have to go out right away, most of the Hubbell Hille work is done on the weekends.  Once a month, we hold board meetings at our kitchen counter to discuss what needs to be changed and if we are meeting goals.  What’s nice about being the owners is that we don’t have to answer to anyone besides ourselves.  We are fully accountable for the pace that Hubbell Hille will grow at and we are not pressuring ourselves to be an overnight success.

3. What was your inspiration behind starting Hubbell Hille?
Deanna: I’ve always had the desire to start my own company and be my own boss.  Given my inherently creative side I knew that if I was going to start a company it would be fashion-oriented because it comes naturally to me.  I always have such a hard time finding shoes that fit well, are comfortable and hold-up to the taxing NYC streets.  My style is generally preppy so I am of course a huge fan of crests (along with Daria) and while we would easily see them on blazers, we didn’t really see them on many shoes.  There were a few here and there over the years, but the smoking slippers we saw were either $60 and not great quality or $450 european-made, but still not durable enough to stand up to city streets.  This lack of what we were looking for in a shoe coupled with my desire to start a company led me to Hubbell HIlle.

Daria: I love that Hubbell Hille allows us to take what motivates and inspires us and channel that into something that is uniquely ours.  We drew inspiration from everything that impacts our daily lives; the desire for a comfortable, stylish shoe, the excitement of starting a business and turning our shared ‘passion for fashion’ into a reality.  It doesn’t hurt either to have your sister as your business partner.

Fun fact: The name Hubbell Hille came from Deanna’s obsession with The Way We Were and one of the main characters played by Robert Redford.

4. Starting a company with your sister must be exciting, how do you delegate who does what in the company?
Deanna: Though I am four years younger, I have a pretty aggressive personality and usually take the lead on things, however I always consult my sister along the way.  She’s very diligent and organized so I know I can count on her to make sure we’re hitting any deadlines.  We have a very ying-yang balance to our personalities so it works.

Daria: It’s great having a business partner that you can share clothes with!  I think it helped foster our personal style.  As the middle child of two very strong personalities, I have always been the most subdued of the three of us.  This carries over to Hubbell Hille and like Deanna said, it works.  She generally takes the lead on most things and I know exactly what I need to do to play my part.  We always consult with one another, especially when it comes to a design decision.  I’m typically very indecisive though, so she usually makes the final call.

Boss Lady: Hubbell Hille

5. What has been your most successful form of marketing?
Deanna: Being that we’re in the early stages of our company, and doing this mostly at night and weekends, social media has been very effective for us.  It’s the quickest, cheapest way to reach a broad audience and start building brand awareness.  We spend most nights reaching out to various bloggers/journalists/stylists across the country to work with them in promoting Hubbell Hille.  Most of them are very receptive and super helpful!

Daria: Good old fashioned word of mouth is always helpful too.  Just having our friends, family and co-workers wear our Hubblers has generated interest in the brand.

6. What advice would you give to other women in the industry that are trying to start their own line?
Deanna:  I’m sure my advice will be more credible when Hubbell Hille has $20m in annual sales, but my advice would be (and I think this applies to many areas of your life) to just do it!  Don’t overthink it or else you will just come up with many reasons of why it’s not possible, not smart, not easy, etc.  We are now in a time, I think, when it has never been easier to start a brand, between the internet and social media, so give it a shot.  Stop thinking and start doing.

Daria: Start small and don’t expect to be an overnight success.  Prior to establishing Hubbell Hille, Deanna became an overnight expert in all things small business related.  She didn’t wait for someone to give her the answers or show her the way, she found it herself!  Don’t let anyone deter you from pursuing your dream, but be smart and do your homework so you know exactly what’s entailed.

7. Where do you hope to see Hubbell Hille in 5+ years?
Deanna/Daria: We would love to see Hubbell Hille surpass $2m in annual sales, have an expanded product line beyond our “Hubbler” style and have pop-up shops in Nantucket, Palm Beach, New York and Spring Lake, NJ (our beach town).  We also would like to see a portion of our annual revenue going towards a charity of our choice (which we’re working on!) as we think it’s very important to give back to the causes you are passionate about.

8. Who is a #bosslady that inspires you?
Deanna: Any woman who proves that you can have it “all”, whatever your definition of all is.  That working, learning, having a family, being engaged with your community, etc. are all possible to balance.  If I had to pick a specific example, the founders at Tuckernuck inspire me.  I came across an interview with one of the Co-Founders years ago and have been following them ever since.  It’s three young women with very impressive backgrounds and they have built an amazing company over the past few years…their vision and marketing is genius!

Daria: Coming from an education background and currently working in an all-female firm, I’ve had the opportunity to work and interact with women from all walks of life.  It’s the everyday woman that inspires me.  The mom, the professional, the young struggling to start their career and the seasoned veterans who just won’t quit.  My current boss is a mother of three who took her experience from a 20+ year career and started her own firm that has continued to thrive.  She is a female powerhouse!

Boss Lady: Hubbell Hille

More on Hubbell Hille:
Facebook | Instagram | Website

 

 

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Mother’s Day Gift Guide

Mother’s Day has new meaning for us this year as Lauren Golt {co-founder of Social Stylate} celebrates the day with her new family! Welcome to the world baby Hudson.

Little Nest studios founded by local entrepreneur and mom Laura Novak has recently launched a new Heirloom Membership Program {starting at just $39 it is an amazing way to start capturing memories that last a lifetime}. P.S.. Find a Little Nest studio near you: they are hosting three fun events in April.

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Janssens Market has an assortment of flowers, plants and gourmet gift baskets and they deliver! Add some Cafe MonteAgua Coffee – and make her breakfast in bed.

mother_day_giftguide

Something for the home perhaps? Adorn Goods is full of fabulous gifts that mom would love, but might not necessarily buy for herself: gorgeous picture frames, cheeky cocktail napkins, stunning dishware, fabulous home fragrances, and much more.

Mother's Day Gift Guide

Give mom the gift of beauty with a Natura Bisse skincare collection or luxury bath and body Kai and Malin + Goetz products from Houppette. P.S. If she loves makeup, schedule mom a makeup consultation sand application at one of Houppette’s two locations!

Houppette Mother's Day - Social Stylate

Mom deserves a new addition to her spring wardrobe this Mother’s Day! No. 109 has an assortment of gifts starting at $36! Grab her a new pair of her favorite jeans or a trendy tote bag for the beach.

Mother's Day Gift Guide

Get ready for Willowdale {on Mother’s Day} and Point to Point Steeplechase Races with the event’s most important accessory: a hat! Gorgeous one-of-a-kind styles available at Wilmington Country Store.

 

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10 Things We’re Loving in April

10 Things We're Loving In April

From Girls; Day Out in Kennett Square to Spring Break and Easter, here are 10 things were loving in April:

1. This Wednesday, April 5th – Saturday, April 8th is Spring Fling week at Adorn Goods in Centreville. From local handmade jewelry and handcrafted cheeseboards to gifts with purchase, stop in and enjoy something new everyday!

2.  Need some girlfriend time? Grab your besties and head to Kennett Square for Girls’ Day Out with Houppette and No. 109 on Thursday, April 6th from 10am-8pm. A fun day of trunk shows and discounts + happy hour!

3. It is officially spring time again with the first Friday Art Stroll in Historic Kennett Square on Friday, April 7th. Enjoy a night on the town from 6pm-9pm!

4.  On Wednesday, April 5th (Greenville) and Friday, April 7th (Kennett) enjoy the stay and play event at Houpette. Recieve a makeover and learn about the hottest looks from By Terry and Kevyn Aucoin.

5.  One of our newest clients, Little Nest Portraits in Glen Mills, Pa is hosting their Spring Bloom Photopop event on Saturday, April 8th and Sunday, April 9th. Enjoy a little nest photopop with a spring-styled vignette! Call to book your spot: 610-459-8622.

6.  Don’t miss out on the shop Greenville Day and Night event benefiting the Wilmington Flower Market on Thursday, April 13th. Mention “Wilmington Flower Market” in participating stores such as Ellie Boutique  and Wilmington Country Store and 20% of your sale will be donated!

7. SPRING BREAK! We are looking forward to some relaxation. Whether you are traveling to a sunny beach or adventuring through Europe, No. 109 has everything you need for your perfect getaway wardrobe.

8.  Need help with your Easter table? Janssen’s Market  has a wide assortment of meats, seafood, cheeses and fresh baked goods to impress your dinner guests. Don’t forget about those gorgeous floral arrangements as well. Call ahead to order: 302-654-9941.

9.  Little Nest Portraits is hosting their Spring PhotoPop April 8 & 9th, Showing + Glowing event Thursday, April 20th and Babygram weekend April 29th & 30th. Find a Little Nest Near you.

10.  Have you seen the new arrivals at Ellie Boutique and Wilmington Country Store? We are loving the gorgeous assortment of spring tops and dresses for the Point-to-Point and Steeplechase races coming up.

 

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