Catching up on my reading

This week I set aside a little time to catch up on some reading. My Pocket was full of articles and blog posts that I had saved but hadn’t read. Here are some of my favorites…

social stylate, working outside

Lisa Butler of Elembee writes about contract terms, which as we all know, can be tricky. Here she shares a few things to consider. For example, Lisa includes terms regarding late payment and project cancellation.

Neil Patel wrote a great blog post last year on applying Seth Godin’s secret of marketing, “the first ten”, to blogging. You need to obtain online traffic and then nurture it.

If you haven’t heard of Levo League, you’re missing out. They are a small social startup created to give professional women advice, inspiration and tools. The end goal is to eliminate disparities between men and women in the workplace. This week one of their writers wrote a blog post about the power of Linkedin. It prompted us to realize how much we under-utilize the tool.

25 Reasons Grease 2 Is Better Than Grease popped up in my Twitter feed and, because I completely agree, I had to read it. Some of the reasons; “Cool Rider” is the best song, a guy HAS to change for a girl and there are songs about bowling and sex. Read it.

 

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Boss Lady: Lisa Butler

Boss Lady is a series that shares personal insights from creative women in business. This week we talk to Lisa Butler, website and graphic designer (and blogger too!)

Lisa Butler

Photo

Tell us a little about yourself
Hi! I’m Lisa from Elembee, and I design websites for business-minded bloggers and creative entrepreneurs. I also write a lifestyle blog with blogging tips and inspiration from the things I love, including travel, home, and style.

Why did you start your own business?
Honestly, for the longest time I wasn’t sure I wanted to own a business — I thought I wanted the stability of a desk job and maybe do a little freelance work on the side. But after a while, I couldn’t ignore the fact that I wasn’t truly happy with my desk job, and that by starting a business I could make up my own rules. Yes, I work a lot more now than I did before, but I get to do what I love everyday and know that my work is appreciated and is making a difference in the lives of my clients.

What inspires you and fuels your creativity?
Lately, just taking a walk! I know this is totally cliché, but there’s a reason everyone says you have to step away from the computer. If I’m feeling totally uncreative, getting away from my growing to-do list usually does the trick — I can let my mind wander and find something to get excited about, then keep up the momentum to finish the rest of my to-do list.

What is your most successful form of marketing?
Hands down, blogging and social media. The blogging community is really supportive — I’ve even gotten referrals from people who have never personally used my services but admire my work, which is pretty incredible! I think the great thing about blogging and social media is you can let your potential clients see you as a person, not just a business, which makes them want to support you. Plus, it’s a great way to demonstrate your skills beyond the standard portfolio.

What would you recommend to those looking to start a business?
Just put something out there and get started. No amount of research can fully prepare you for what it’s like to run a business — you learn by figuring out the problems and creating solutions as you go along.

More on Lisa

Website | Twitter | Facebook | Pinterest

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