The Social Scoop

The Social Scoop

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

Snapchat More Expensive Than Facebook
“At a $33 billion valuation, Snap is worth about 35 times its projected 2017 revenue.”  Snapchat began trading this past week at $24 per share on the New York Stock Exchange. Read more here.

Paris Fashion Week + Technology
New designs for “smart dresses”  launched at Paris Fashion week. The exhibition explores the relationship between humans, fashion and technology. Very cool!

Facebook Dislike Button 
Facebook is making it easier for users to express their malcontent by creating a dislike button. However, it may not be where you think it is.

Spring Break Marketing
From travel research transformation to reshaping travel agencies, check out these 5 ways that social media has transformed tourism marketing.

Keyword Search Help
Check out the 10 best free keyword research tools for building your SEO platform here. 

FacebookTwitterPinterest

Fashion Sense: NYFW Recap

Stunning, brilliant and magical. Three words to describe New York Fashion Week 2017. Featured designers put blood, sweat and tears (maybe literally) into their productions and they could not have been more extravagent. From the launch of Gemy Maalouf’s collection to Vivienne Tam, Vivienne Hu, Leanne Marshall & Nicole Miller, we witnessed true talent first hand and learned of trends arriving in Fall 2017. We have to admit, we can NOT wait!

Vivienne Hu 
This collection captured more of the “Nonchalant Tomboy” trend vibing throughout fashion week. Our favorite looks include a clean, minimalist line and we sure can’t forget about the layers! Lots and lots of layers; pure brilliance.

Vivienne Hu

Image Via

Nicole Miller
The designer channeled her inner NYC grunge for this collection and we loved it! Skulls, leather and chains were frequently seen on the runway with dark eye makeup and a bright red lip. Again, we can’t forget about those layering pieces!

Nicole MillerImage Via 

Vivienne Tam
While Nicole Miller channeled her inner NYC grunge, Vivienne went with a Hong Kong nightlife scene for her inspiration. The vibe of the show was everything, upbeat and fierce with a feministic touch. From bold patterns to bombers and sequence, the collection captured every bit of the urban culture. Check out those prints!

Vivienne Tam

Vivienne Tam

Vivienne Tam

Images Via

Gemy Maalouf
This collection screams romance! Gemy mastered the evening gown aesthetic for her fashion week launch party. Structured tailored peices, lace detail and ruffles made up this perfectly elegant group. Did we mention it was at the Bowery Hotel?

Gemy MaaloufGemy MaaloufGemy Maalouf

Leanne Marshall
Leanne Marshall gave her collection the feminist touch with monochromatic looks, varying necklines, soft silk and textured lace. The models sported neutral makeup, updos, red lips and a gorgeous statemenet earring.

Leanne Marshall

Image Va 

FacebookTwitterPinterest

Boss Lady: Natalie Holst

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Natalie Holst, founder and creative director for the New York based jewelry line Holst + Lee. Natalie shares with us the uniqueness of her latest collection, her inspiration for creativity and her advice for those wanting to thrive as an entrepreneur.  

natalie profile

1. Tell us a little about yourself and your career.
Well, I’m originally from the South and moved to NY 14 years ago. I worked in Fashion for many years (Marc Jacobs and Proenza Schouler to name a few) and I was a maitre’d at some of NY’s trendiest restaurants. I used to have to get dressed up every night for work and I started making statement jewelry to accent my outfits. People responded and would try to buy things right off my neck and HOLST + LEE was born.

2. What prompted you to start your own jewelry line?
The response from people was what really got the ball rolling but Mara Hoffman gave me my first shot on the runway, styled with her collection. That’s when I went full steam ahead with the line and started selling in stores.

3. Tell us about your latest collection. Is there a story behind it?
Yes! I’m obsessed with my current collection because it really speaks to my soul. I wanted to hark back to the defining things that make HOLST + LEE what it really is. The current collection is called Color World and it is a celebration of vibrancy and strength. I was pregnant when I was designing it and I think it has a strong sense of optimism and passion. Something maybe we all need in these tumultuous times.

4. Describe a typical work day.
Well, I am a new Mom with a 6 month old so days have certainly changed in the recent months! I recently moved my studio into the bottom floor of my Brooklyn home. It’s such a great thing to be able to work out of my house. My day starts around 9 AM and the first part of the day is logistics (emails, bills, organizing…you know the fun stuff :)) Then my assistants get in around 11 and we go from there. They work on making orders and I work on designing or doing more business related things. My son hangs in the office and plays while we work and takes naps in between. Thank God for naps :).

5. What is the best part about being your own boss? The worst part?
I think the best part of being your own boss is to know that you get to do the thing that you love. It’s such a treat to be able to be creative everyday. I think if I didn’t have that I would go a little crazy. I’ve been making things since as far back as I can remember. It really fills my soul. I also love that I can have a flexible schedule.
I think probably the worst part is the stress of staying on top of everything. There are a lot of nights where I wake up in the middle of the night and I’m making lists in my head about what has to be accomplished and by when. I mean I think all women do that actually but it’s different when you’re itemizing your taxes in your sleep.

Natalie Holst

6. What is your brand’s most successful form of marketing?
I would definitely say Social Media and word of mouth. Social Media has really changed the whole game. It’s a great thing to be able to communicate to the world through an app and to tell visual stories.

7. Who would you love to see wearing your jewelry?
I’ve had the privilege of seeing some really amazing women wear my jewelry. Some highlights were Solange Knowles, Vanessa Hudgens, and Mary J. Blige to name a few. I would love to see anyone who is confident and feels amazing in my jewelry, but while I’m dreaming I’ll go with Iris Apfel!!!

8. What inspires you and fuels your creativity?
Oh wow, so many things. I draw inspiration from art, fashion, travel, and popular culture to name a few. I’ve always got my eyes open looking for inspiration.I studied Art and Art History in College and I’m still a painter (when I have the time) and I feel like my jewelry speaks to the painter in me with the use of color and unexpected materials.

9. Who is a Boss Lady that you admire and why?
I think I admire any woman who is out there being a Boss. Women are so important. I became a mom this year like I said and that experience really made me realize that awesome power women have. You definitely don’t have to have a child to obtain that, but it was very empowering to see exactly what a woman is capable of. I think women who are able to “give birth” to their dreams and seek out a way to run a business speaks to that awe inspiring power. If we’re talking about specifics though I’m gonna throw it back to my girl Iris Apfel. She has lived such an amazing life and was able to curate such a cool and confident existence. And to be hitting her stride in her 90’s is just unbelievable.

10. What advice do you have for anyone wanted to go from employee to entrepreneur?​
I think the best advice I ever got was, “get as much advice as possible from everywhere.”  It’s then up to you to take what you’ve learned and apply it or don’t apply it. I ask questions constantly when I know someone has information to offer. Also, I would say to anyone starting a business, never give up. It’s going to be hard, it’s going to take everything you have. Sometimes it will be tough, sometimes it will be great. it is not linear. It is a struggle. But if you want it enough, you have to work hard to achieve it.

Natalie Holst

More on Natalie and Holst + Lee Jewelry:
Facebook | Instagram | Twitter | Website

FacebookTwitterPinterest

10 Things We’re Loving in February

10 things we're loving in feb

From the opening of Adorn Goods in Centreville to New York Fashion Week, here are 10 Things We’re Loving in February:

1. This Friday, February 3rd – Saturday, February 4th is the Guilty Girls Warehouse Sale at the University of Delaware. Shop up to 80% off styles from your favorite local boutiques like Houppette, Ellie Boutique, and more!

2. We may not be too excited about who’s playing in the Super Bowl this Sunday, February 5th, but we’re looking forward to commercials and of course the halftime show with Lady Gaga.

3. Treat your loved one this Valentine’s Day with a gorgeous flower arrangement and a complete chef-prepared meal from Janssen’s Market. Call (302) 654-9941to place your order.

4. New York Fashion Week starts Thursday, February 9th and we’re thrilled to attending  a few shows like Nicole Miller and Vivienne Hu. Be sure to follow us @socialstylate to see all the beautiful designs and street style!

5. On Friday, February 10th “find your perfect patch” at No. 109 Shop where you can elevate your denim with monogrammed or embroidered patches. Bring your own jeans or buy some for 25% off! (Shop fun and stylish patches in store.)

6. One of our newest clients, Adorn Goods officially opens it’s doors in Centerville on Monday, February 13th. The shop features beautiful tablewares, gifts, home accessories and more!

7. Spend the afternoon on Saturday, February 25th at the 5th Annual Kennett Winterfest featuring 50 unique craft breweries, live music, and a food truck!

8. Not sure what to get your guy for Valentine’s Day? Check out what’s new and what’s on sale at Wilmington Country Store. We love the belts and wallets that remind us summer!

9. Have you seen the new arrivals of beauty and fashion in-stores yet? At Houppette in Greenvile, we’re loving the new bright colors of Laura Mercier’s Joie De Vivre. The go perfectly with the freshness of Resort styles at Ellie Boutique.

10. Who do you think will sweep the Oscar’s this year? We can’t wait to find out on Sunday, February 26th when Jimmy Kimmel hosts the Academy Awards.

FacebookTwitterPinterest