Boss Lady: Natalie Holst

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Natalie Holst, founder and creative director for the New York based jewelry line Holst + Lee. Natalie shares with us the uniqueness of her latest collection, her inspiration for creativity and her advice for those wanting to thrive as an entrepreneur.  

natalie profile

1. Tell us a little about yourself and your career.
Well, I’m originally from the South and moved to NY 14 years ago. I worked in Fashion for many years (Marc Jacobs and Proenza Schouler to name a few) and I was a maitre’d at some of NY’s trendiest restaurants. I used to have to get dressed up every night for work and I started making statement jewelry to accent my outfits. People responded and would try to buy things right off my neck and HOLST + LEE was born.

2. What prompted you to start your own jewelry line?
The response from people was what really got the ball rolling but Mara Hoffman gave me my first shot on the runway, styled with her collection. That’s when I went full steam ahead with the line and started selling in stores.

3. Tell us about your latest collection. Is there a story behind it?
Yes! I’m obsessed with my current collection because it really speaks to my soul. I wanted to hark back to the defining things that make HOLST + LEE what it really is. The current collection is called Color World and it is a celebration of vibrancy and strength. I was pregnant when I was designing it and I think it has a strong sense of optimism and passion. Something maybe we all need in these tumultuous times.

4. Describe a typical work day.
Well, I am a new Mom with a 6 month old so days have certainly changed in the recent months! I recently moved my studio into the bottom floor of my Brooklyn home. It’s such a great thing to be able to work out of my house. My day starts around 9 AM and the first part of the day is logistics (emails, bills, organizing…you know the fun stuff :)) Then my assistants get in around 11 and we go from there. They work on making orders and I work on designing or doing more business related things. My son hangs in the office and plays while we work and takes naps in between. Thank God for naps :).

5. What is the best part about being your own boss? The worst part?
I think the best part of being your own boss is to know that you get to do the thing that you love. It’s such a treat to be able to be creative everyday. I think if I didn’t have that I would go a little crazy. I’ve been making things since as far back as I can remember. It really fills my soul. I also love that I can have a flexible schedule.
I think probably the worst part is the stress of staying on top of everything. There are a lot of nights where I wake up in the middle of the night and I’m making lists in my head about what has to be accomplished and by when. I mean I think all women do that actually but it’s different when you’re itemizing your taxes in your sleep.

Natalie Holst

6. What is your brand’s most successful form of marketing?
I would definitely say Social Media and word of mouth. Social Media has really changed the whole game. It’s a great thing to be able to communicate to the world through an app and to tell visual stories.

7. Who would you love to see wearing your jewelry?
I’ve had the privilege of seeing some really amazing women wear my jewelry. Some highlights were Solange Knowles, Vanessa Hudgens, and Mary J. Blige to name a few. I would love to see anyone who is confident and feels amazing in my jewelry, but while I’m dreaming I’ll go with Iris Apfel!!!

8. What inspires you and fuels your creativity?
Oh wow, so many things. I draw inspiration from art, fashion, travel, and popular culture to name a few. I’ve always got my eyes open looking for inspiration.I studied Art and Art History in College and I’m still a painter (when I have the time) and I feel like my jewelry speaks to the painter in me with the use of color and unexpected materials.

9. Who is a Boss Lady that you admire and why?
I think I admire any woman who is out there being a Boss. Women are so important. I became a mom this year like I said and that experience really made me realize that awesome power women have. You definitely don’t have to have a child to obtain that, but it was very empowering to see exactly what a woman is capable of. I think women who are able to “give birth” to their dreams and seek out a way to run a business speaks to that awe inspiring power. If we’re talking about specifics though I’m gonna throw it back to my girl Iris Apfel. She has lived such an amazing life and was able to curate such a cool and confident existence. And to be hitting her stride in her 90’s is just unbelievable.

10. What advice do you have for anyone wanted to go from employee to entrepreneur?​
I think the best advice I ever got was, “get as much advice as possible from everywhere.”  It’s then up to you to take what you’ve learned and apply it or don’t apply it. I ask questions constantly when I know someone has information to offer. Also, I would say to anyone starting a business, never give up. It’s going to be hard, it’s going to take everything you have. Sometimes it will be tough, sometimes it will be great. it is not linear. It is a struggle. But if you want it enough, you have to work hard to achieve it.

Natalie Holst

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10 Things We’re Loving in February

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From the opening of Adorn Goods in Centreville to New York Fashion Week, here are 10 Things We’re Loving in February:

1. This Friday, February 3rd – Saturday, February 4th is the Guilty Girls Warehouse Sale at the University of Delaware. Shop up to 80% off styles from your favorite local boutiques like Houppette, Ellie Boutique, and more!

2. We may not be too excited about who’s playing in the Super Bowl this Sunday, February 5th, but we’re looking forward to commercials and of course the halftime show with Lady Gaga.

3. Treat your loved one this Valentine’s Day with a gorgeous flower arrangement and a complete chef-prepared meal from Janssen’s Market. Call (302) 654-9941to place your order.

4. New York Fashion Week starts Thursday, February 9th and we’re thrilled to attending  a few shows like Nicole Miller and Vivienne Hu. Be sure to follow us @socialstylate to see all the beautiful designs and street style!

5. On Friday, February 10th “find your perfect patch” at No. 109 Shop where you can elevate your denim with monogrammed or embroidered patches. Bring your own jeans or buy some for 25% off! (Shop fun and stylish patches in store.)

6. One of our newest clients, Adorn Goods officially opens it’s doors in Centerville on Monday, February 13th. The shop features beautiful tablewares, gifts, home accessories and more!

7. Spend the afternoon on Saturday, February 25th at the 5th Annual Kennett Winterfest featuring 50 unique craft breweries, live music, and a food truck!

8. Not sure what to get your guy for Valentine’s Day? Check out what’s new and what’s on sale at Wilmington Country Store. We love the belts and wallets that remind us summer!

9. Have you seen the new arrivals of beauty and fashion in-stores yet? At Houppette in Greenvile, we’re loving the new bright colors of Laura Mercier’s Joie De Vivre. The go perfectly with the freshness of Resort styles at Ellie Boutique.

10. Who do you think will sweep the Oscar’s this year? We can’t wait to find out on Sunday, February 26th when Jimmy Kimmel hosts the Academy Awards.

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The 2017 Golden Globes: Fashion Talk

The most exciting party of the year was once again a success! From Sarah Jessica Parker and Emma Stone to Reese Witherspoon, the red carpet was brimming with high-end fashion.  We saw a-line skirts, extended v-necks and an array of color that set the fashion bar high for the rest of 2017. We LOVED our stunning client, Lilliana Vazquez in her Hayley Paige dress that had us all in awe. Also, take a peak at which celebrities won a vote from the Social Stylate gals as best dressed.

Gina RodriguezGolden Globes Best Dressed

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“Gina Rodriguez’ Golden Globes outfit is a beautiful blend of flashy and classy, very reminiscent of 1920’s Hollywood & the era of flappers. The silver color of the dress perfectly compliments her skin and to top it all off- her simple hair style and silver dangle earrings look absolutely elegant.” – Rachel

Thandie Newton
Golden Globes Best Dressed
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“Thandie Newton’s dress was a stunning mix of simple and bold and the necklace draped down the back of the dress was the perfect touch.”- Jordan

Rachel Evan Wood
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“Rachel Evan Wood’s looked cool, fresh, and like a total badass.” – Sydney

Mandy Moore
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“Mandy Moore’s look was chic from head to toe. It was simple yet bold with minimal jewelry and a deep v neckline. She looked completely radiant.” – Colleen

Kristen Bell
Golden Globes Best Dressed

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“Kristen Bell has been a best dressed pick two years in a row! We loved the drama of the plunging neckline and her hair and makeup were perfection.”- Kelly

Naomie Harris
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“Glitzy gowns were a big theme at last night’s show, but we found ourselves thinking they were all gaudy or uninteresting…except for Naomie Harris. She looked sexy and sophisticated. We love the plunging neckline and the pale gold shade…and those statement earrings were killer.” – Lauren

Michelle Williams
Golden Globes Best Dressed
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“We imagine a lot of people hated Michelle’s look, but we love how she constantly makes unique choices. The lace off-the-shoulder dress and tied choker isn’t an ensemble that just anyone could pull off, but she nailed it. The combination paired perfectly with her pixie cut, minimum makeup, and porcelain skin.” – Lauren

Reese Witherspoon
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“Resse’s look is simple and elegant for the red carpet. The color made her stand out from the rest of the crowd and showed her beautiful curves. The necklace couldn’t have been a better fit with the strapless, deep-v cut of the dress. Not to mention, she rocked the leg slit!” – Aly

Lilliana Vazquez
Golden Globes Best Dressed
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Our client, Lilliana Vazquez looked absolutely stunning in her Hayley Paige dress for the live preshow on NBC. We are obsessed with the detail and color on her. Lilliana covered all of her favorite fashion moments, best dressed picks and top trends that were featured on the red carpet this year. Check them out below!

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10 Things We’re Loving this January

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From end of season sales at Ellie, the Wilmington Country Store and Houppette to Jimmy Fallon hosting the Golden Globes, here are 10 Things We’re Loving in January:

1.) Shop the end of season sale at ELLIE Boutique starting Thursday, January 5th at 2pm. Shop the first hour and receive an extra 10% off your purchase! The store will be closed until 2pm on Thursday, January 5th.

2.) We’re really excited to watch Jimmy Fallon host the Golden Globes Sunday, January 8th. Plus, the fashion on the red carpet is guaranteed to be fabulous and our client, Lilliana Vazquez of The LV Guide, will be interviewing all the celebrities for the Today Show!

3.) Get ready to shop on Wednesday, January 11th at the Wilmington Country Store for their mega clearance sale. From 9:00-10:00 am, take an additional 10% off your purchase! They will be closed Tuesday, January 10th.

4.) Starting tomorrow, Thursday, January 5th, stock up on things beauty and style at Houppette during their sale!

5.) On Thursday, January 19th from 6-8pm, check out The Mill Space in Wilmington to hear Rich Roat, co-founder of the design studio, House Industries. The talk will feature their eclectic typeface collections and how their work is defined by their love of art, cultures and what inspires their craft.

6.) Stop by at No. 109 and take 50% off any single items in store (excludes jewelry and accessories)! The fun starts tomorrow, Thursday, January 5th from 3-6pm. Plus, sip on wine and enter to win a pair of Mignonne Gavigan Mini Madeline earrings (valued at $125)!

7.) Last week, Social Stylate co-founder, Lauren Golt, went ice skating at the Riverfront and said it was awesome. Now we all want to go! It’s supported by local business and goes through February. Plus, there’s food and drinks for purchase.

8.) Every Thursday in January, it’s Taco Thursday at Brew Haha in Greenville. We can’t wait to try their delicious sounding tacos and $5 margaritas! Starts at 3pm until last call.

9.) From Taverna to Grain, we’ve been wanting an excuse to head to Newark for lunch or dinner. So we can’t wait to take advantage of the 11th Annual Restaurant Week starting January 16th.

10.) Every month, Penn Cinema hosts a local brewery for tastings and a movie. Plus, each event donates the proceeds to a great charity. This month on Friday, January 27th at 6:30, the featured brewery is Bellefonte Brewing Company followed by a screening of The Princess Bride with proceeds going to Autism of Delaware.

 

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