The Social Scoop

The Social Scoop

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

A Year in Review
Facebook’s latest feature shares a personalized video on your news feed of all the meaningful moments of 2016.

Millenials and Social Media 
We all know the millenial generation is always glued to their smart phones and Ipads. Check out these 3 ways why it is evident that social media is changing how millenials consume news.

Youtube Ads
Now that we are gearing up for the new year it is time to reflect back on 2016. Youtube reveals the top videos, music videos, and ads from this year.

No Change For Twitter
Twitter briefly changed the way users can reply using the @ symbol and users went crazy. Twitter claims it was an experiement and they are listening to the users compalints.

Just For Fun
Check out the top 12 worst social media fails that have happened in 2016.

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The Social Scoop

The Social Scoop - Social Stylate

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

Hot Topic: Fashion and Google
 Google  is making street style fashions easily shoppable by partnering with the new liketoknow.It tool.

Twitter Direct Message Update
Similar to the iMessage and facebook messenger, Twitter now tells you when someone has read your direct messages.

Facebook + Happiness
A new study conducted by Carnegie Mellon University has proven that interacting with friends on Facebook could make you just as happy as getting married or having a child.

Celebrities On Social Media
How much do you trust the celebrities that you follow on social media platforms? Why you should not believe everything you see.

Just For Fun: The Power of Social Media
A police officer posts selfies with lost pups on social media to help find their owners. He has been successful each time.

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What To Wear: Date Night

We all know us gals dread the moment when we stand, staring, at our closets for minutes on end hoping to pick the right outfit. What to Wear is a guide to help women with this decision-making process. This week features the perfect date night locations including Woodside Farm Creamery to Longwood Gardens and Brandywine Prime. These outfits come from Ellie Boutique for a romantic night with your loved one, exploring the many scenes that the suburbs of Philadelphia have to offer.

Date Night 1: Woodside Farm Creamery + A Movie

What To Wear Date Night Shirt: Always on trend, this Yarn Dye Voyage Stripe Shelby Shirt by Xirena gives off a casual look for the night. Keep the sleeves rolled for a more stylish/laidback look. 
Jeans: Colette Crop Flare-Yvette Raw Hem Jean by Paige. This style gives you all of the flexibilty and support you need to feel comfortable for the entire night. With the flare hitting above the ankle, this leaves numerous options for shoe styles.
Clutch: This grey Stella Fold-over Clutch by GiGi is the perfect size for carrying the essentials: phone, ID, and lipstick.

Date Night 2: Nightscape and Brandywine Prime 

What To Wear Date Night

Romper: This Ella Moss Kalea Romper is just the right look for the occasion. With a surplice neckline it gives you the sexy and sophisticated vibe that will have you feeling like a million bucks. Pair it with this long necklace to make the outfit more unique. Yes please!
Shoes: These fashionable and comfortable “Cobie II” Block Heel Bootie by Ugg will add some height and more sexiness to the look. Similar Ugg styles are also available at Wilmington Country store.

Date Night 3: World Café Live in Wilmington

What To Wear Date Night

Dress: The Glitterati Dress by Trina Turk is elegant and classy for a more fancy date night location. The silk material and embroidered designs will have you standing out from the others.
Bracelet: This Catherine Page gold bracelet is a simple accessory that screams “Gorgeous!” when it sits on the wrist. The gold brings out the design on the dress tying the whole look together.
Earrings: The gold Stephanie Hoops by Catherine Page not only accessorize the bracelet but top off the entire look. These earrings are a bold statement with a romantic twist.
Clutch: The decorartive Carly Convertible Clutch by Gigi has a strap to wear comfortably over the shoulder and adds the right pop of color to this elegant outfit.

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The Social Scoop

The Social Scoop- Marketing news-Social Stylate

Welcome to the Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

Hot Topic: Pokémon Go Take Over
 Pokémon Go is surpassing daily usage rates of Instagram, Snapchat, Tinder, and is fastly approaching Twitter, at only a week old.

In the Works: Facebook Fundraising
 Facebook is launching a new feature that will allow users to donate money directly through Facebook or to  start their own campaign page.

Defeating Instagram Trolls
With the newest Instagram feature, business profiles are able to block “trolls” from writing nasty comments on their content. This is a big step in the right direction for fixing abuse- reporting tools.

Instagram Scoop from Selena Gomez
Singer-actress Selena Gomez became the most followed person on Instagram “without really trying”. Read how she gained 89 million followers with her photos.

Twitter Tips
Follow this 8 step guideline straight from Twitter’s own data and research that will help create more effective tweets.

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