Mill Talk with Rich Roat

This past Thursday evening, we were fortunate enough to hear from the co-founder of House Industries, Rich Roat, at The Mill’s latest “Mill Talk” in Wilmington. House Industries is world renowned for their eclectic font collections and American graphic designs. Their work can be found in collaborations made for Jimmy Kimmel, John Mayer, Hermès, and The New Yorker, to name a few.

Mill Talk

Roat spoke so passionately about the history of design and left us with some food for thought. There are 7 basic principles that he likes to follow to do his best and long-lasting work.

First, The Process Is The Inspiration.

House Industries

Image via

He doesn’t like to get hung up, over-thinking about what to make for each client. He has a great team and together they get started on an idea and roll with it. They aren’t afraid to make changes and come up with crazy ideas in the middle of the process. Second, Bring Your Hobbies To Work. He is fortunate enough to be one of those people that LOVES what they do. Roat can be seen riding his custom bicycle engraved with the House Industries logo back and forth to the House studio in Yorklyn everyday. If that’s not bringing your hobbies to work, I don’t know what is.

Third, Sweat The Technique. You’re not crazy if you know how you want to do something and you won’t settle for anything less than just that. He stresses the techniques of his projects and ends up falling in love with each and every piece he makes. Fourth, Get Your Hands Dirty. Don’t be afraid to think outside the box. Don’t be afraid to use a material you have never used before. Jump in and give it your all, no matter how messy it might get. Fifth, Make New Friends. Roat probably mentioned 50 different names throughout his presentation, and you could tell they all meant a great deal to him. He even teared up talking about some members of his team that have been around since the company’s inception. He say’s that they’re so good at what they do, it makes him want to be better. And with each project he gets, he sees it as an opportunity to enrich his life with new ideas and new people.

Sixth, Tell It Like It Was. This one might sound like a bizarre sentiment, but is in fact very important. He was referring to the rich history of graphic design and even of the entire world. He uses not only new ideas, but old ideas and themes of the past to create his best work. Sure, the industry has grown and improved in many areas, but there’s something about simply picking up a paintbrush that no computer can ever truly mimic the control and beautiful texture of. Lastly, Embrace The Chaos. He says that life will come at you and certainly not in the order of his principles. It will be overwhelming at times and that’s when it’s most important to remember why you’re doing what you do. You love it. Work with the rushing water of the river you’re in; don’t try to fight it. In the end, you’ll have a piece of art so beautiful that it reflects every night’s sleep you lost over it, every drop of sweat and blood, and every tear. And that’s the kind of art that makes Roat say, “art can change the world”.

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Boss Lady: Maureen Petrosky

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Maureen Petrosky, author, television personality, chef, food stylist, and entertaining and lifestyle expert. Maureen shares with us her exciting career, her passion and inspiration for creating, and her advice to women pursuing dreams in entrepreneurship. 

Maureen Petrosky
Image via Jeff Wojtaszek

1.Tell us a little about yourself and your career. It’s been a whirlwind.
I started off behind the scenes at Food Network and have been working both in production and on-air for twenty years now-which sounds crazy long. But time flies when you love what you do.

2. Describe a typical work day.
There’s no typical work day. One day I may be writing for 8 hours straight in my home office, one day I might be tasting vodkas in Amsterdam and the very next I could be in hair and make up for the TODAY show. I don’t do typical and this work style suits my undiagnosed ADD perfectly.

3. Whether it’s for a TODAY show segment or for an upcoming article, can you explain your process for creating wonderful recipes, lessons, crafts, etc?
I see everything in life as an opportunity to learn, to improve my skills and my lifestyle and in turn see them as teachable moments too. I do a lot of thinking in bed. At night before I fall asleep or in the morning before I get up. It’s the only time the rest of my life is quiet around me. It can be a word in a book, something my kids say, or something I taste that inspires me. I want to make a beautiful life accessible, not daunting.

The Cocktail Club by Maureen Petrosky

4. Can you name two domestic gurus you look up to and why?
My mom and Martha. I grew up in a house with seasonal decor vignettes, beautiful tabletops and a lot of fun. I mean who else’s parents were making green eggs and ham for St. Patrick’s Day or serving pink Farina for breakfast on Valentine’s day? My mom was the original inspiration. It’s in my blood. And then of course Martha. She took it to another level that lets all of us now have parties and make a career out of it. And now with her latest collaboration with Snoop, I have to give her mad props. She keeps pushing herself and that I admire.

5. When it comes to entertaining for either small or large gatherings, do you have one expert advice to share?
Pour a drink first. It makes getting ready more fun, and that’s what it’s all about, having fun. Don’t forget that.

6. How do you mix social media when hosting or entertaining? Do share at all, and is it in real time or do you post later? 
I guess the evil of social media is a part of everything we do. I hate to miss the moment so typically I post later, after the fact. I try to document our moments but it’s more important to me to actually engage in them and be present.

7. What is your most successful form of marketing?
Getting out of the house. Really, as a creator you can spend endless days hulled up in front of your computer. It’s important to meet people face-to-face. All aspects are important, getting by-lines and being on TV are immensely successful outlets, but I get those jobs because I meet people and make connections. You will always be your best PR.

Maureen PetroskyImage via Jeff Wojtaszek

8. Where do you see yourself in 5 years?
I barely know what’s coming this year. That’s the nature of entrepreneurship. You need to be able to roll with the tide. You throw twenty ideas out there and if one sticks it’s a success. I just hope in 5 years to be happy and healthy and creating beautiful, interesting work.

9. When you’re not working what do you enjoy doing most?
Hanging out with my family, hosting happy hour, and Dragon boating.

10. Do you have any advice for those looking to enter the world of entrepreneurship?
Anyone who wants it badly enough can be their own boss. But you have to recognize if you have the personality for it, brace yourself for irregular paychecks, schedules and being on call 24/7. If you’re game for that here are a few tips: only work with people you like, spend a third of your time reaching out for new work and making new contacts, be responsive to emails and texts immediately, pick up the phone and call people- it’s much more powerful than an email, exercise and take care of yourself- you are your business card, dream big- then aim bigger- if you fall somewhere in the middle you’ll have succeeded.

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New Year, New Me: Our New Year’s Resolutions

Our team at Social Stylate waved goodbye to 2016 and welcomed 2017 with open arms! See what us gals have in mind for our New Year’s Resolutions, we are ready for all of the new beginnings and challenges along the way. Bring on 2017!

New Year's ResolutionLauren’s Resolution: 
“Since I’m having a baby this year (crazy!) I want to be better at shutting off my brain and maintaining a “be here now” philosophy: putting away the cell phone, turning off work and focusing on the moment.”

New Year Resolution Carroll’s Resolution:
“With my busy schedule I would like to make more time for yoga and travel.”

New Year Resolution: SydneySydney’s Resolution:
“I’m trying to work on embracing new experiences and trying new things.”

New Year Resolution: Kelly Kelly’s Resolution:
“I would like to work on staying more organized; starting with making a monthly, weekly, and daily to do list.”

New Year Resolution: Aly Aly’s Resolution:
“In the past years, I have always made my New Year’s Resolution about working out and getting back into shape, but never followed through. This year, I am determined to stick with my resolution by creating a workout plan, eating healthy and working towards being my happiest/best self in my personal life and with my career.”

New Year Resolution: Jordan Jordan’s Resolution:
“With my swimming career coming to an end this spring, my resolution is to focus more on living a healthy lifestyle by cooking more often and trying new healthy recipes and staying active by taking yoga classes and running.”

New Year's Resolution: ColleenColleen’s Resolutions:
“Drink more water. The implications of drinking more water go beyond just staying hydrated. It also helps curb your appetite to avoid eating from boredom. It also helps keep your skin looking bright and healthy! Also, to think more positively. It goes without saying that if your thoughts are more positive, you’re going to have a more positive life experience. Negativity consumes a lot of energy, so why waste energy on focusing on the bad when you can focus on the good!”

New Year's Resolutions: RachelRachel’s Resolution:
“Getting back to the gym and working on my fitness because it’s always been important to me and I’ve been in such a lull lately with it.. I’m excited to get back on track. I’m also going to work really hard in school and in setting up a job after graduation! My goal is to work really hard now so that future me can really benefit from it.”

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Featured in The Hunt Magazine Fall 2016

The Hunt Magazine celebrates the culture, countryside, history, people and unique style of the Brandywine Valley and Philadelphia’s nearby Main Line.” The latest Fall 2016 issue features Social Stylate’s very own Lauren Golt. From discussing multiple fragrances for women to adult-friendly nursery décor, Lauren covers everyday topics of lifestyle and beauty for that suburban woman to enjoy. Check out the articles below!

Fragrances For the Woman Who Has it All
By: Lauren Golt Perfume bottles

6 Adult Friendly Nursery Décor Trends
By: Lauren Golt
Nursery Decor

 

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