Boss Lady: Samantha Hahn

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Samantha Hahn, a New York-based illustrator, author and the creative director for an amazing new book box subscription company called quarterlane. Samantha takes us through the daily hustle of playing many roles in this industry and shares with us her passion for success. 

Samantha Hahn
1. Tell us a little bit about yourself and your career. 
I’m a Brooklyn based creative director, illustrator and author. I work with a range of clients such as: quarterlane, the Paris Review, Vogue Japan, Lela Rose, Marie Claire, Chronicle Books and Apartment Therapy.

2. What is a typical work day like for you?
It really varies. I often have a couple of illustration projects going at once and I’m creative director at quarterlane so I’m often sending off interview questions to authors, planning lifestyle photoshoots or having plotting and planning sessions with founder Elizabeth Lane about our upcoming season.

3.  Can you explain your involvement with quarterlane books and how you got involved? 
I came on shortly before the launch to do some illustrations. I wound up really connecting with Elizabeth the founder, who is the amazing book curator as well. I wound up advising on the site and brand visuals and staying on as creative director along with Courtney Peterson. I spearheaded the launch of an editorial sister site called The Edit where we conduct author interviews, lifestyle features, book reviews and where we simply celebrate our love of reading and reading culture. It’s honestly the most fun project I’ve had in a long time. I really love collaborating with Elizabeth and being part of such a brilliant brand as it rapidly grows. My role has become nebulous. It’s not just simply visuals. If I have an idea I pitch it. We have a really natural, humanistic and organic way of working together which I love.

Samantha Hahn- quarterlanebooks
4. Out of all of the hats you wear, whether it be illustrating, publishing, writing, etc. what is your favorite role? 
That’s a hard question and it varies from day to day depending on what I’m working on. Sometimes at the start of fashion week I’m so excited to illustrate shows but by the end I want to use a different part of my brain, so working on quarterlane feels like heaven. Then a publisher will reach out with an amazing project to create a set of notecards for The Smithsonian of famous gems and I’m all excited to put my brush to the paper again. I love coming up with concepts for lookbooks and have recently had the pleasure of creative directing some for people whose work I’ve long admired. My main passion is collaborating with people and companies I admire. At the end of the day, that’s what I thrive on.

5.  What social media platform has been your biggest form of success for marketing yourself and quarterlane books? 
For myself I would say Instagram. I don’t have a ton of followers but my quality of followers is good. A lot of editors and art directors and brands I work with follow me there so it’s a nice way to showcase what I’m working on or what’s come to fruition. I run quarterlane’s Pinterest which is still pretty new but is growing all the time.  I love curating images that speak to the visual mood and tone of quarterlane. The Edit is my main focus though. There’s an endlessly fascinating stream of people and books to showcase and it’s just thrilling.

6. When it comes to building a brand, what is an important lesson that you have learned? 
I think having a clear vision of who you are speaking to is essential. It can be a group of people but picture the brand as a lecture that you are sending a flyer out about and see who would file into the auditorium to listen. That’s your audience.

Samantha Hahn

7. Your illustrations are beautiful and full of variety, is there a specific subject that you enjoy drawing the most?
I love painting the female form. I do this mainly through fashion illustration. It’s just an opportunity to celebrate movement, gesture, texture and color.

8. Are you currently working on any of your own books at the moment to publish? 
Gosh no! I did 2 and that’s enough for me at least for the foreseeable future. Doing a book takes tremendous bandwidth and emotional, intellectual and creative energy. As aforementioned I thrive on collaborating and doing a variety of projects and I feel being the sole author of a book just sucks too much out of me and isn’t the platform I’m most excited about. I’m happy to do other people’s book covers though and who knows, maybe someday I will get an idea that I just can’t imagine not publishing. It could happen but not for a couple of years at at least. I’m still recovering from my last book.

9. Who is a Boss Lady that inspires you?
Christene Barberich, global EIC of Refinery 29.

Behind the Boss Lady: Samantha Hahn’s Mood Board
Samantha Hahn

More on Samantha:
Instagram | Facebook | Website 

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Jill Martin’s Digital Detox

It is evident that social media is an important part of society. These networks connect people from around the world and allow users to stay up-to-date with the latest trends. However, with over 900 million daily users on social media platforms, it is important to withdraw ourselves from this digital lifestyle and experience a more “in the moment” mentality. Our client, Jill Martin of the Today Show, did just that. Jill completetd her second digital detox challenge to end 2016 on a postive note.

“I started planning my latest technology cleanse in August (I last tried this in 2014), when, after working nonstop, I hit a wall and needed a break. But I knew I needed a different kind of break. Time alone, time to travel, and time for a new adventure.”- Jill Martin

Read the full story here.

How to reduce your social media time:

   

 

Jill Martin reflects on her first 30-day digital detox:

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Boss Lady: Maureen Petrosky

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Maureen Petrosky, author, television personality, chef, food stylist, and entertaining and lifestyle expert. Maureen shares with us her exciting career, her passion and inspiration for creating, and her advice to women pursuing dreams in entrepreneurship. 

Maureen Petrosky
Image via Jeff Wojtaszek

1.Tell us a little about yourself and your career. It’s been a whirlwind.
I started off behind the scenes at Food Network and have been working both in production and on-air for twenty years now-which sounds crazy long. But time flies when you love what you do.

2. Describe a typical work day.
There’s no typical work day. One day I may be writing for 8 hours straight in my home office, one day I might be tasting vodkas in Amsterdam and the very next I could be in hair and make up for the TODAY show. I don’t do typical and this work style suits my undiagnosed ADD perfectly.

3. Whether it’s for a TODAY show segment or for an upcoming article, can you explain your process for creating wonderful recipes, lessons, crafts, etc?
I see everything in life as an opportunity to learn, to improve my skills and my lifestyle and in turn see them as teachable moments too. I do a lot of thinking in bed. At night before I fall asleep or in the morning before I get up. It’s the only time the rest of my life is quiet around me. It can be a word in a book, something my kids say, or something I taste that inspires me. I want to make a beautiful life accessible, not daunting.

The Cocktail Club by Maureen Petrosky

4. Can you name two domestic gurus you look up to and why?
My mom and Martha. I grew up in a house with seasonal decor vignettes, beautiful tabletops and a lot of fun. I mean who else’s parents were making green eggs and ham for St. Patrick’s Day or serving pink Farina for breakfast on Valentine’s day? My mom was the original inspiration. It’s in my blood. And then of course Martha. She took it to another level that lets all of us now have parties and make a career out of it. And now with her latest collaboration with Snoop, I have to give her mad props. She keeps pushing herself and that I admire.

5. When it comes to entertaining for either small or large gatherings, do you have one expert advice to share?
Pour a drink first. It makes getting ready more fun, and that’s what it’s all about, having fun. Don’t forget that.

6. How do you mix social media when hosting or entertaining? Do share at all, and is it in real time or do you post later? 
I guess the evil of social media is a part of everything we do. I hate to miss the moment so typically I post later, after the fact. I try to document our moments but it’s more important to me to actually engage in them and be present.

7. What is your most successful form of marketing?
Getting out of the house. Really, as a creator you can spend endless days hulled up in front of your computer. It’s important to meet people face-to-face. All aspects are important, getting by-lines and being on TV are immensely successful outlets, but I get those jobs because I meet people and make connections. You will always be your best PR.

Maureen PetroskyImage via Jeff Wojtaszek

8. Where do you see yourself in 5 years?
I barely know what’s coming this year. That’s the nature of entrepreneurship. You need to be able to roll with the tide. You throw twenty ideas out there and if one sticks it’s a success. I just hope in 5 years to be happy and healthy and creating beautiful, interesting work.

9. When you’re not working what do you enjoy doing most?
Hanging out with my family, hosting happy hour, and Dragon boating.

10. Do you have any advice for those looking to enter the world of entrepreneurship?
Anyone who wants it badly enough can be their own boss. But you have to recognize if you have the personality for it, brace yourself for irregular paychecks, schedules and being on call 24/7. If you’re game for that here are a few tips: only work with people you like, spend a third of your time reaching out for new work and making new contacts, be responsive to emails and texts immediately, pick up the phone and call people- it’s much more powerful than an email, exercise and take care of yourself- you are your business card, dream big- then aim bigger- if you fall somewhere in the middle you’ll have succeeded.

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The 2017 Golden Globes: Fashion Talk

The most exciting party of the year was once again a success! From Sarah Jessica Parker and Emma Stone to Reese Witherspoon, the red carpet was brimming with high-end fashion.  We saw a-line skirts, extended v-necks and an array of color that set the fashion bar high for the rest of 2017. We LOVED our stunning client, Lilliana Vazquez in her Hayley Paige dress that had us all in awe. Also, take a peak at which celebrities won a vote from the Social Stylate gals as best dressed.

Gina RodriguezGolden Globes Best Dressed

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“Gina Rodriguez’ Golden Globes outfit is a beautiful blend of flashy and classy, very reminiscent of 1920’s Hollywood & the era of flappers. The silver color of the dress perfectly compliments her skin and to top it all off- her simple hair style and silver dangle earrings look absolutely elegant.” – Rachel

Thandie Newton
Golden Globes Best Dressed
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“Thandie Newton’s dress was a stunning mix of simple and bold and the necklace draped down the back of the dress was the perfect touch.”- Jordan

Rachel Evan Wood
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“Rachel Evan Wood’s looked cool, fresh, and like a total badass.” – Sydney

Mandy Moore
Golden Globes Best Dressed
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“Mandy Moore’s look was chic from head to toe. It was simple yet bold with minimal jewelry and a deep v neckline. She looked completely radiant.” – Colleen

Kristen Bell
Golden Globes Best Dressed

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“Kristen Bell has been a best dressed pick two years in a row! We loved the drama of the plunging neckline and her hair and makeup were perfection.”- Kelly

Naomie Harris
Golden Globes Best Dressed
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“Glitzy gowns were a big theme at last night’s show, but we found ourselves thinking they were all gaudy or uninteresting…except for Naomie Harris. She looked sexy and sophisticated. We love the plunging neckline and the pale gold shade…and those statement earrings were killer.” – Lauren

Michelle Williams
Golden Globes Best Dressed
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“We imagine a lot of people hated Michelle’s look, but we love how she constantly makes unique choices. The lace off-the-shoulder dress and tied choker isn’t an ensemble that just anyone could pull off, but she nailed it. The combination paired perfectly with her pixie cut, minimum makeup, and porcelain skin.” – Lauren

Reese Witherspoon
Golden Globes Best Dressed
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“Resse’s look is simple and elegant for the red carpet. The color made her stand out from the rest of the crowd and showed her beautiful curves. The necklace couldn’t have been a better fit with the strapless, deep-v cut of the dress. Not to mention, she rocked the leg slit!” – Aly

Lilliana Vazquez
Golden Globes Best Dressed
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Our client, Lilliana Vazquez looked absolutely stunning in her Hayley Paige dress for the live preshow on NBC. We are obsessed with the detail and color on her. Lilliana covered all of her favorite fashion moments, best dressed picks and top trends that were featured on the red carpet this year. Check them out below!

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