Boss Ladies: Kaylyn Minix & Michelle Trincia

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Kaylyn Minix and Michelle Trincia, co-founders of bloom daily planners, a Newark, Delaware based company with chic planners for women of all ages. Kaylyn and Michelle share with us what it means to empower women to live positive and organized lifestyles along with advice for future #bossladies.

bloom planners | social stylate

1.Tell us a bit about yourself and the company.
We were both born and raised in Delaware and have been planner lovers and list makers our whole lives. We both attended the University of Delaware where we met, interning at our future company! bloom creates daily planners and a variety of other organizational that inspire and empower women to live a positive, organized lifestyle. Our goal is to help our customers lead a more healthy, fulfilling life and be the best versions of themselves! We are so grateful for the platform that we have created, our amazing team and useful products but most importantly our bloom girls who inspire us every day!

More from Kaylyn: My fiancé and I are new home owners and love working on and decorating our home. We are currently planning our dream wedding in Mexico and Honeymoon in Europe! I love spending time with my loved ones most. Traveling, fashion, shopping, my exercise classes, cheat meals, crossing things off my to do lists and filling up my planner with all of these wonderful activities!

More from Michelle: I am recently married and live with my husband and a giant golden retriever. I love traveling (we just got back from our honeymoon to Paris/Amsterdam/Italy!), new music, new food, new experiences! I am a busy body who is, in addition to bloom, have too many side projects including three Etsy shops and a dogsitting business! I am always on the go and thinking of new things to do/try/create. I love listening to interesting podcasts, reading books by inspiring business owners, and I also try and relax sometimes with family and friends.

2.Where did the name “bloom” come from?
We felt bloom was the perfect metaphor for our brand! Our products are designed to inspire and empower women Dzbloomdz into the best version of themselves. Blooming is a continual process and a lifelong journey. Our logo is a daisy which is a symbol of purity and new beginnings. We believe each year, each day, each moment is an opportunity to start fresh and strive to be better. The name bloom also captures the brightness and colorfulness of our brand and patterns, and it makes for a lot of fun flower metaphors. Wins all around!

3.What does a typical day at the office look like?
Every day is different! There is always something fun and exciting going on! A new deadline, a product upload, a new shipment or event to cover. We are always working on new designs and product ideas, attending trade shows, and making new relationships to help bloom continually ‘branch out’! Our office is very collaborative and open concept, so we’re constantly generating new ideas (designs, products, social media campaigns, etc.) Something really unique about our company is we are able to take an idea from conception to delivery to the public. We’re always brainstorming new product ideas, new designs, and new layouts then working together to bring them into existence. We always say it’s like Christmas when we get our new samples. To then see our customers be helped by these products we created is the most rewarding thing in the world. Our products are truly our babies!

4.What is your best source of inspiration for your designs?
Following the trends that we see in the fashion world, stationery market, Pinterest, travel, really anything that inspires us! We also pull most of our inspiration for new patterns and products from our #bloomgirl community. We take their requests and feedback very seriously and are always tweaking current products and even making new ones to fit their needs! We recently started a cover contest where we literally let our users design their own covers and then let the community vote. The winner gets their design printed, a cash prize, and planners for life! We love incorporating our users into our day to day decisions because we wouldn’t exist without them!

5.What would you consider your best tool for marketing?
Social Media! Twitter has been an amazing tool to create more personal conversations with our bloom girls. We try to connect with girls who love to be organized or need a little inspiration in their lives. It makes our day to brighten someone else’s. We also rely on Facebook, Instagram and Pinterest! The best part of our day is interacting with our bloom girls!

6.If you could do a collaboration for a line of planners with anyone, who would it be and why?
Kaylyn: I would have to say Mary Kay! I am actually a Mary Kay rep and see how closely bloom and Mary Kay’s values align. We both focus on inspiring women to be organized, follow their dreams and achieve their goals. I think we could have a great line together to empower women across the world tobe their own girl bosses!

Michelle: I would love to work with TheSkimm or Sophia Amoroso on a custom #GIRLBOSS planner! We love that book and it would be so great to incorporate those concepts into a yearly planner!

7.What is one of the biggest challenges you face as a business owner and how do you overcome that?
Juggling everything in our personal and professional lives is certainly a challenge. It inspires us that bloom creates products to help make a hectic, (but exciting!) life more manageable. Everyone wants to appear that they have it all together but that is not always the case. We have some pretty intense work, travel and social schedules but we ultimately thrive off of this. We know what to expect, we make the most of it, remain grateful for these opportunities and get it done! The environment we have created at bloom has helped us keep a positive and grateful mindset to accomplish this and live a more fulfilling life. This is our goal for women around the world.

8.Where do you see yourself in 5 years? 10 years?
bloom is growing so quickly. The sky is limit! We are adding more products and employees by the day so we see major growth in all of our current sales channels, new sales channels, new distribution relationships, nationally and internationally, and a much larger team to help us accomplish this!

9.What is some advice that you could give to someone trying to start their own business?
Follow your dreams and never give up! We love the quote “Don’t stop until you’re proud.” Remain focused, proactive, and organized and it will happen.

Set goals, stay accountable, read books, listen to podcasts, always try to expand upon your knowledge. Find a creative outlet to inspire you and help relieve any stress. Keep a healthy professional and personal balance so you don’t get burnt out.

Trust the process. We have had many ups and downs but things always seem to happen for a reason, and for the best!

10. Who is a #BossLady that you look up to and why?
We love Sophia Amoruso and the founders of the The Skimm, Danielle Weisberg and Carly Zakin. They have all paved their way from the ground up and we can really appreciate their stories. With passion and determination anyone can be a #GirlBoss!

Kaylyn’s Moodboard

Kaylyn Minix & Michelle Trincia Boss Lady | social stylate

Michelle’s moodboard

Kaylyn Minix & Michelle Trincia boss lady | social stylate

MORE ON KAYLYN MINIX & MICHELLE TRINCIA and bloom planners
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10 Things We’re Loving in April

10 Things We're Loving In April

From Girls; Day Out in Kennett Square to Spring Break and Easter, here are 10 things were loving in April:

1. This Wednesday, April 5th – Saturday, April 8th is Spring Fling week at Adorn Goods in Centreville. From local handmade jewelry and handcrafted cheeseboards to gifts with purchase, stop in and enjoy something new everyday!

2.  Need some girlfriend time? Grab your besties and head to Kennett Square for Girls’ Day Out with Houppette and No. 109 on Thursday, April 6th from 10am-8pm. A fun day of trunk shows and discounts + happy hour!

3. It is officially spring time again with the first Friday Art Stroll in Historic Kennett Square on Friday, April 7th. Enjoy a night on the town from 6pm-9pm!

4.  On Wednesday, April 5th (Greenville) and Friday, April 7th (Kennett) enjoy the stay and play event at Houpette. Recieve a makeover and learn about the hottest looks from By Terry and Kevyn Aucoin.

5.  One of our newest clients, Little Nest Portraits in Glen Mills, Pa is hosting their Spring Bloom Photopop event on Saturday, April 8th and Sunday, April 9th. Enjoy a little nest photopop with a spring-styled vignette! Call to book your spot: 610-459-8622.

6.  Don’t miss out on the shop Greenville Day and Night event benefiting the Wilmington Flower Market on Thursday, April 13th. Mention “Wilmington Flower Market” in participating stores such as Ellie Boutique  and Wilmington Country Store and 20% of your sale will be donated!

7. SPRING BREAK! We are looking forward to some relaxation. Whether you are traveling to a sunny beach or adventuring through Europe, No. 109 has everything you need for your perfect getaway wardrobe.

8.  Need help with your Easter table? Janssen’s Market  has a wide assortment of meats, seafood, cheeses and fresh baked goods to impress your dinner guests. Don’t forget about those gorgeous floral arrangements as well. Call ahead to order: 302-654-9941.

9.  Little Nest Portraits is hosting their Spring PhotoPop April 8 & 9th, Showing + Glowing event Thursday, April 20th and Babygram weekend April 29th & 30th. Find a Little Nest Near you.

10.  Have you seen the new arrivals at Ellie Boutique and Wilmington Country Store? We are loving the gorgeous assortment of spring tops and dresses for the Point-to-Point and Steeplechase races coming up.

 

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Blo Wilmington: A New Name In Greenville

There is a new blow dry bar in town! Blo Wilmington has officially opened it’s Greenville location and we had the pleasure of stopping in for a quick pamper sesh. Needless to say, we will be back! Blo Wilmington (Image Via)
Blo Wilmington

As a client, you are greeted with warm smiles and hellos from a friendly, professional team of stylists and we can’t forget about the champagne! Their main goal is to make you feel beautiful and fabulous from start to finish. Whether you are coming from the gym, taking a break from shopping, or glamming up for a black tie event, there are a variety of styles for your perfect blow out!

Blo Wilmington

“A blow-out is terrific for special occasions, but has also become a regular part of many of our clients’ weekly routines, since our styles can last anywhere from 3-5 days”, says owner Kerry Welsh (pictured below). “When you come to Blo, not only will you leave looking and feeling fabulous, but with champagne, good music, and a clean, modern environment – we provide much needed “me time”. And with appointments available as early as 7am (and walk-ins starting at 9am), many clients have found styling on the way to the office or after an early workout to be a perfect way to save time in an otherwise hectic day.”

Blo Wilmington (Image Via)

3801 Kennett Pike, Suite E-123, Greenville, Delaware

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Giving Local with honeygrow & Challenge Program

When honeygrow announced it’s expansion into Delaware, we were ecstatic. The Philadelphia start up offers fun and fresh “fast” food with locations in and around the Philly, New York, and Washington D.C. metro area. It approaches it’s menu with high quality, healthy food in mind. They’re dedicated to sourcing locally and even create in-house dressings.

In addition to the food, we love the authentic, industrial, and modern feel of honeygrow. In Delaware, you can see original photographs by local artist, Carlos Alejandro.

carlos alejandro photography

At their headquarters in Fish Town, Philadelphia, some of the furniture is handmade by the Challenge Program, which is an organization in Wilmington, Delaware, which provides vocational training for at-risk youth. The program seeks to empower them with the confidence and skills in order to help them achieve greatness. In addition to assistance in earning a high school diploma or GED, the Challenge Program offers on-the-job experience working with local restaurants and The Mill to create gorgeous, one of a kind pieces.

The Challenge Program created the coffee table at the honeygrow headquarters:

CP_Furniture_honeygrow_254

Trainee from the Challenge Program working on a project:
Challenge_CP_Furniture_431

photos by Carlos Alejandro

As a result of their great effort, honeygrow has chosen the Challenge Program in their Giving Local Program. All day on Friday, February 17th, honeygrew will donate 20% of your check to the Challenge Program when you present this flyer at the Newark or Market Square locations.

hg_givinglocal_CP_30JAN

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