Mill Talk with Rich Roat

This past Thursday evening, we were fortunate enough to hear from the co-founder of House Industries, Rich Roat, at The Mill’s latest “Mill Talk” in Wilmington. House Industries is world renowned for their eclectic font collections and American graphic designs. Their work can be found in collaborations made for Jimmy Kimmel, John Mayer, Hermès, and The New Yorker, to name a few.

Mill Talk

Roat spoke so passionately about the history of design and left us with some food for thought. There are 7 basic principles that he likes to follow to do his best and long-lasting work.

First, The Process Is The Inspiration.

House Industries

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He doesn’t like to get hung up, over-thinking about what to make for each client. He has a great team and together they get started on an idea and roll with it. They aren’t afraid to make changes and come up with crazy ideas in the middle of the process. Second, Bring Your Hobbies To Work. He is fortunate enough to be one of those people that LOVES what they do. Roat can be seen riding his custom bicycle engraved with the House Industries logo back and forth to the House studio in Yorklyn everyday. If that’s not bringing your hobbies to work, I don’t know what is.

Third, Sweat The Technique. You’re not crazy if you know how you want to do something and you won’t settle for anything less than just that. He stresses the techniques of his projects and ends up falling in love with each and every piece he makes. Fourth, Get Your Hands Dirty. Don’t be afraid to think outside the box. Don’t be afraid to use a material you have never used before. Jump in and give it your all, no matter how messy it might get. Fifth, Make New Friends. Roat probably mentioned 50 different names throughout his presentation, and you could tell they all meant a great deal to him. He even teared up talking about some members of his team that have been around since the company’s inception. He say’s that they’re so good at what they do, it makes him want to be better. And with each project he gets, he sees it as an opportunity to enrich his life with new ideas and new people.

Sixth, Tell It Like It Was. This one might sound like a bizarre sentiment, but is in fact very important. He was referring to the rich history of graphic design and even of the entire world. He uses not only new ideas, but old ideas and themes of the past to create his best work. Sure, the industry has grown and improved in many areas, but there’s something about simply picking up a paintbrush that no computer can ever truly mimic the control and beautiful texture of. Lastly, Embrace The Chaos. He says that life will come at you and certainly not in the order of his principles. It will be overwhelming at times and that’s when it’s most important to remember why you’re doing what you do. You love it. Work with the rushing water of the river you’re in; don’t try to fight it. In the end, you’ll have a piece of art so beautiful that it reflects every night’s sleep you lost over it, every drop of sweat and blood, and every tear. And that’s the kind of art that makes Roat say, “art can change the world”.

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What To Wear: A Holiday Party

We all know us gals dread the moment when we stand, staring, at our closets for minutes on end hoping to pick the right outfit. What to Wear is a guide to help women with this decision-making process. While Christmas is just days away and mailboxes are overflowing with party invitations, we are sharing our favorite holiday style ideas from our clients No. 109, Ellie Boutique and Houppette to create that festive but elegant look.  We also can’t forget about our favorite shoe store, Ashley Austin, to add that last touch of glam! Happy holiday shopping!

What To Wear: Holiday Edition

Ellie Boutique– Bailey44 Black Linda Dress
Houppette–  Kevin Aucoin Red Lipstick
No. 109– Ted Baker Off-Shoulder Dress, Mother Leather Cropped Pants, Sanctuary Off-Shoulder Velvet Top, Wine Necklace, Pom Pom Earrings

What To Wear: Holiday Edition Ellie Boutique– Trina Turk Red Ruffle Dress (Right Corner)
Houppette- Bare Minerals Palette and Laura Mercier Bronzer
No. 109 – Sanctuary Bomber, Colorblock Fur Vest, and Long-Sleeve Red Lace Dress

All shoes are from Ashely Austin Boutique.

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Passion for Coffee: Cafe MonteAgua

Cafe MontéAgua is grown in the Antigua coffee region of Guatemala, a secluded valley between three volcanoes is continuing a story that began thousands of years ago. From the times when ancient Mayans celebrated Chaak, the god of rain, thunder, and the harvest, the precious crop has been coffee. We sat down to chat with founder Alejandro Castañeda to learn more about the inside story of this luxury coffee brand.

Cafe MonteAgua 1. Why did you choose to start the Café MonteAgua brand?
“I decided to start the MonteAgua Brand because ever since I have been traveling to the US, I have felt that the coffee is pretty mediocre at best.  And coming from Guatemala, where some of the best coffees in the world are produced, that didn’t cut it.  So since I have been traveling to Wilmington for the last 25 yrs of my life, I started bringing coffee as gifts and so that I could drink this great coffee as well.  Shooting two birds with one stone if you will.  I started learning about the way coffee is commercialized in the US, statistics and processes.  Who the players are, and how the tendencies go as generations change.  So it became pretty obvious to me, that the time has come in which the US is now ready to enjoy the best coffees.  I am not competing against anybody, I just let my coffees do the talking themselves.  When people try them, invariably they notice the difference.  It is like a pleasant surprise to discover that coffee doesn’t have to be bitter.  That coffee doesn’t have to be cold brewed to take the bitterness away,  That MonteAgua coffees can be brewed, and if you like them cold, cool it and never come close to even wanting to use sugar on them, because they lack the bitterness.”

“You see coffee has a little bitterness to it, but is has to be a hint, not the predominant factor in it.  So I implemented the processes that reassure this.  Some of them are mentioned in an article written in the Delaware Today, Main Line Today, The Hunt and Westchester magazines.  But it is more of an art to me, then it is just a “get it out of the way” mentality. Most of the coffee out there doesn’t go thru such scrutiny.  And it is understandable because it makes it more expensive.  Pricier coffee, pricier processes and longer time to gently roast makes it a pricier option.  However, this is what a luxury item brings to the table. Also, the limited productions that are very carefully chosen gives you a wonderful raw material that exceeds all other.”

2. Can you briefly explain the steps involved in creating a single bag of Café MonteAgua Coffee?
The steps are simple, but flawless;
1. Very controlled and supervised milling process
2. Sun dried to perfection
3. Patient and vigilant rest of the raw beans
4. Careful transportation
5. Delicate roasting
6. Extreme tasting and development
7. Careful rest before packaging for immediate delivery

Cafe MonteAgua

3. What makes this brand more exclusive than other coffee brands out there?
The exclusivity of the brand I guess I explain in the no.1 bullet point.
-Limited production
-Super selected beans, more expensive
-Signature Premier Roasting
-Perfect timing in the fulfillment stage
Cafe MonteAgua
Café MonteAgua comes in three different varieties. No. 12 Premium Roast, No. 14 Premium Roast, and No. 23 Preminum Roast, all three with their own unique smooth and balanced taste for $24.99 a bag. These bags are available in single bag purchases or as a subscription plan where these fresh beans are delivered right to your doorstep. Cafe MonteAgua is available locally in Delaware at Janssens Market.
More on Café MonteAgua:
Website| Instagram | Facebook
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Featured in The Hunt Magazine Fall 2016

The Hunt Magazine celebrates the culture, countryside, history, people and unique style of the Brandywine Valley and Philadelphia’s nearby Main Line.” The latest Fall 2016 issue features Social Stylate’s very own Lauren Golt. From discussing multiple fragrances for women to adult-friendly nursery décor, Lauren covers everyday topics of lifestyle and beauty for that suburban woman to enjoy. Check out the articles below!

Fragrances For the Woman Who Has it All
By: Lauren Golt Perfume bottles

6 Adult Friendly Nursery Décor Trends
By: Lauren Golt
Nursery Decor

 

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