The Social Scoop

The Social Scoop

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

Commercial Bowl 2017
The social media world has been buzzing about who should win the title of best super bowl ad. See the results here.

Snapchat Facts
If you love the ever growing Snapchat app, then you may want to take a look at these 20 crazy and interesting things we learned about the company.

Parents and Social Media
“No one needs a little extra efficiency in their lives quite like someone who’s raising children.” Study shows that millenial parents have been the earliest tech adopters.

Just For Fun
A teacher and his students go viral when they upload a video of their morning routine.  You don’t want to miss this one.

Valentine’s Day Marketing
Check out these 4 ways to boost your Valentine’s Day Marketing effort on Twitter.


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The Social Scoop

The Social Scoop

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

Generation X and Social Media 
Reports found that adults ages 35-49 were spending longer periods of time on social media compared to their younger counterparts.

Facebook Improves “Fake News” 
The company unveiled multiple updates to its “trending” topics feature to further improve the quality of news users see on their news feed.

Twitter’s Explore Tab
Twitter introduced a new explore tab Thursday, where users will be able to find trending topics, moments, search and live videos for Androids and IOS. 

Instagram Live-Streaming
Instagram is rolling out new live-streaming feature globally starting next week. However, they will not be archived for later enjoyment.

Just For Fun
Check out these 10 personal branding experts to follow this year. Learn how to grow your business and stand out.

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Mill Talk with Rich Roat

This past Thursday evening, we were fortunate enough to hear from the co-founder of House Industries, Rich Roat, at The Mill’s latest “Mill Talk” in Wilmington. House Industries is world renowned for their eclectic font collections and American graphic designs. Their work can be found in collaborations made for Jimmy Kimmel, John Mayer, Hermès, and The New Yorker, to name a few.

Mill Talk

Roat spoke so passionately about the history of design and left us with some food for thought. There are 7 basic principles that he likes to follow to do his best and long-lasting work.

First, The Process Is The Inspiration.

House Industries

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He doesn’t like to get hung up, over-thinking about what to make for each client. He has a great team and together they get started on an idea and roll with it. They aren’t afraid to make changes and come up with crazy ideas in the middle of the process. Second, Bring Your Hobbies To Work. He is fortunate enough to be one of those people that LOVES what they do. Roat can be seen riding his custom bicycle engraved with the House Industries logo back and forth to the House studio in Yorklyn everyday. If that’s not bringing your hobbies to work, I don’t know what is.

Third, Sweat The Technique. You’re not crazy if you know how you want to do something and you won’t settle for anything less than just that. He stresses the techniques of his projects and ends up falling in love with each and every piece he makes. Fourth, Get Your Hands Dirty. Don’t be afraid to think outside the box. Don’t be afraid to use a material you have never used before. Jump in and give it your all, no matter how messy it might get. Fifth, Make New Friends. Roat probably mentioned 50 different names throughout his presentation, and you could tell they all meant a great deal to him. He even teared up talking about some members of his team that have been around since the company’s inception. He say’s that they’re so good at what they do, it makes him want to be better. And with each project he gets, he sees it as an opportunity to enrich his life with new ideas and new people.

Sixth, Tell It Like It Was. This one might sound like a bizarre sentiment, but is in fact very important. He was referring to the rich history of graphic design and even of the entire world. He uses not only new ideas, but old ideas and themes of the past to create his best work. Sure, the industry has grown and improved in many areas, but there’s something about simply picking up a paintbrush that no computer can ever truly mimic the control and beautiful texture of. Lastly, Embrace The Chaos. He says that life will come at you and certainly not in the order of his principles. It will be overwhelming at times and that’s when it’s most important to remember why you’re doing what you do. You love it. Work with the rushing water of the river you’re in; don’t try to fight it. In the end, you’ll have a piece of art so beautiful that it reflects every night’s sleep you lost over it, every drop of sweat and blood, and every tear. And that’s the kind of art that makes Roat say, “art can change the world”.

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The Social Scoop

The Social Scoop

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

LinkedIn’s New Look 
The site unveiled its biggest redesign since the launching 15 years ago. The makeover will reduce clutter on the page and more. Check it out here. 

Instagram Bug
Users have been complainng about the popular app crashing when trying to upload pictures and stories. If this is happening to you, see how to fix the issue here.

Social Media Studies
Interested in getting a better understanding about the social media world? These five studies will boost your marketing skills.

Facebook Live
Love going live on your mobile device? Now you have the option of using your desktop computer for live streams.

Mental Health Badges 
Mental Health awareness badges inspired by Carrie Fisher take over social media allowing people to fight their illness head-on. Read more here.

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