The Social Scoop

The Social Scoop

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

Generation X and Social Media 
Reports found that adults ages 35-49 were spending longer periods of time on social media compared to their younger counterparts.

Facebook Improves “Fake News” 
The company unveiled multiple updates to its “trending” topics feature to further improve the quality of news users see on their news feed.

Twitter’s Explore Tab
Twitter introduced a new explore tab Thursday, where users will be able to find trending topics, moments, search and live videos for Androids and IOS. 

Instagram Live-Streaming
Instagram is rolling out new live-streaming feature globally starting next week. However, they will not be archived for later enjoyment.

Just For Fun
Check out these 10 personal branding experts to follow this year. Learn how to grow your business and stand out.

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Mill Talk with Rich Roat

This past Thursday evening, we were fortunate enough to hear from the co-founder of House Industries, Rich Roat, at The Mill’s latest “Mill Talk” in Wilmington. House Industries is world renowned for their eclectic font collections and American graphic designs. Their work can be found in collaborations made for Jimmy Kimmel, John Mayer, Hermès, and The New Yorker, to name a few.

Mill Talk

Roat spoke so passionately about the history of design and left us with some food for thought. There are 7 basic principles that he likes to follow to do his best and long-lasting work.

First, The Process Is The Inspiration.

House Industries

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He doesn’t like to get hung up, over-thinking about what to make for each client. He has a great team and together they get started on an idea and roll with it. They aren’t afraid to make changes and come up with crazy ideas in the middle of the process. Second, Bring Your Hobbies To Work. He is fortunate enough to be one of those people that LOVES what they do. Roat can be seen riding his custom bicycle engraved with the House Industries logo back and forth to the House studio in Yorklyn everyday. If that’s not bringing your hobbies to work, I don’t know what is.

Third, Sweat The Technique. You’re not crazy if you know how you want to do something and you won’t settle for anything less than just that. He stresses the techniques of his projects and ends up falling in love with each and every piece he makes. Fourth, Get Your Hands Dirty. Don’t be afraid to think outside the box. Don’t be afraid to use a material you have never used before. Jump in and give it your all, no matter how messy it might get. Fifth, Make New Friends. Roat probably mentioned 50 different names throughout his presentation, and you could tell they all meant a great deal to him. He even teared up talking about some members of his team that have been around since the company’s inception. He say’s that they’re so good at what they do, it makes him want to be better. And with each project he gets, he sees it as an opportunity to enrich his life with new ideas and new people.

Sixth, Tell It Like It Was. This one might sound like a bizarre sentiment, but is in fact very important. He was referring to the rich history of graphic design and even of the entire world. He uses not only new ideas, but old ideas and themes of the past to create his best work. Sure, the industry has grown and improved in many areas, but there’s something about simply picking up a paintbrush that no computer can ever truly mimic the control and beautiful texture of. Lastly, Embrace The Chaos. He says that life will come at you and certainly not in the order of his principles. It will be overwhelming at times and that’s when it’s most important to remember why you’re doing what you do. You love it. Work with the rushing water of the river you’re in; don’t try to fight it. In the end, you’ll have a piece of art so beautiful that it reflects every night’s sleep you lost over it, every drop of sweat and blood, and every tear. And that’s the kind of art that makes Roat say, “art can change the world”.

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The Social Scoop

The Social Scoop

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

LinkedIn’s New Look 
The site unveiled its biggest redesign since the launching 15 years ago. The makeover will reduce clutter on the page and more. Check it out here. 

Instagram Bug
Users have been complainng about the popular app crashing when trying to upload pictures and stories. If this is happening to you, see how to fix the issue here.

Social Media Studies
Interested in getting a better understanding about the social media world? These five studies will boost your marketing skills.

Facebook Live
Love going live on your mobile device? Now you have the option of using your desktop computer for live streams.

Mental Health Badges 
Mental Health awareness badges inspired by Carrie Fisher take over social media allowing people to fight their illness head-on. Read more here.

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New Year, New Me: Our New Year’s Resolutions

Our team at Social Stylate waved goodbye to 2016 and welcomed 2017 with open arms! See what us gals have in mind for our New Year’s Resolutions, we are ready for all of the new beginnings and challenges along the way. Bring on 2017!

New Year's ResolutionLauren’s Resolution: 
“Since I’m having a baby this year (crazy!) I want to be better at shutting off my brain and maintaining a “be here now” philosophy: putting away the cell phone, turning off work and focusing on the moment.”

New Year Resolution Carroll’s Resolution:
“With my busy schedule I would like to make more time for yoga and travel.”

New Year Resolution: SydneySydney’s Resolution:
“I’m trying to work on embracing new experiences and trying new things.”

New Year Resolution: Kelly Kelly’s Resolution:
“I would like to work on staying more organized; starting with making a monthly, weekly, and daily to do list.”

New Year Resolution: Aly Aly’s Resolution:
“In the past years, I have always made my New Year’s Resolution about working out and getting back into shape, but never followed through. This year, I am determined to stick with my resolution by creating a workout plan, eating healthy and working towards being my happiest/best self in my personal life and with my career.”

New Year Resolution: Jordan Jordan’s Resolution:
“With my swimming career coming to an end this spring, my resolution is to focus more on living a healthy lifestyle by cooking more often and trying new healthy recipes and staying active by taking yoga classes and running.”

New Year's Resolution: ColleenColleen’s Resolutions:
“Drink more water. The implications of drinking more water go beyond just staying hydrated. It also helps curb your appetite to avoid eating from boredom. It also helps keep your skin looking bright and healthy! Also, to think more positively. It goes without saying that if your thoughts are more positive, you’re going to have a more positive life experience. Negativity consumes a lot of energy, so why waste energy on focusing on the bad when you can focus on the good!”

New Year's Resolutions: RachelRachel’s Resolution:
“Getting back to the gym and working on my fitness because it’s always been important to me and I’ve been in such a lull lately with it.. I’m excited to get back on track. I’m also going to work really hard in school and in setting up a job after graduation! My goal is to work really hard now so that future me can really benefit from it.”

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