Boss Lady: Megan Tierney

Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Megan Tierney, founder of Louise & Eleanor, a Los Angeles based women’s luxury fashion company. Megan shares with us experiences with her entrepreneurial endeavors, what inspires her creativity and advice to all aspiring entrepreneurs.

Boss Lady: Megan Tierney1. Describe yourself and your career.
I’m a dichotomy of a free sprit and at the same time, very disciplined. I hope to leave people a little happier and encouraged after having spent time together. I’m flawed and make many mistakes. I believe in people, pursuing dreams, loving wholeheartedly and caring deeply. Kindness is the quality I most admire in others and encourage giving back and living a life that is authentic to yourself, whatever that may look like.

My career has been a lot of hard work, fun, heartbreaking at times and a continual learning experience. It took me about 8 years to gain the experience and confidence to start LOUISE & ELEANOR. That’s not to say it’s been easy. In fact, it’s the most challenging business endeavor I’ve attempted thus far but, it’s also felt most inline with who I am and what I love.

2. What is a typical work day like for you?
There is no typical day which keeps things interesting. I travel a lot for work so I’m usually on my laptop, meeting with existing or potential new clients for opportunities, in fabric stores, talking with our manufacturers or working with our team. They are amazing and I feel really lucky to have such an inspiring, dedicated, smart and wonderful team to get to work with.

3. You are a woman of many talents, what is your favorite entrepreneurial endeavor thus far?
I’m very appreciative for my past business endeavors and the opportunities I was given early in my career. They gave me the experience and confidence to be able to do what I’m doing now. While I enjoyed my past business pursuits, I always felt there was something missing. It wasn’t until I started LOUISE & ELEANOR that I experienced the feeling that I’d been internally searching for in my career. Something Steve Jobs said really resonates with me, “You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”

I remember when I started the company and had some of my loneliest, difficult, tearful and scary times. The difference between LOUISE & ELEANOR compared to anything else I’ve done is, no matter how difficult the day is, it’s just a hurdle to overcome not a stopping point. I am deeply passionate about what we do at LOUISE & ELEANOR and to me, that’s made all the difference.

4. What was your inspiration behind Louise and Eleanor?
I wanted to create a company that made beautiful products, encouraged others to chase dreams and gave back to the community. I saw a need to create unique and one of a kind pieces for affordable prices. Build a community that supports and lifts one another up, a space for others to hopefully feel comfortable, welcomed and empowered. And give back by creating a cycle of women supporting and helping each other.

5. What has been your most successful form of marketing?
For us it’s been a lot of organic growth. It’s really been about creating a community and building relationships with people who support us and in turn, we support and believe in.

Boss Lady: Megan Tierney

6. Tell us a little bit about your latest collection. Is there a story behind it?
There’s a story behind all of our products. Whether it’s where the fabric was sourced for our unique clutches, the names of our bags or styles, they all have a meaning behind them. Through every product we sell, we’re really putting a piece of our hearts out into the world. We hope when our customers carry us, they know there’s a company out there, cheering them on to pursue whatever an extraordinary life means to them.

7. If you could collaborate with one designer, who would it be and why?
My brother, Matthew Tierney. He’s a brilliant and talented artist in New York.  He continually inspires me. As well as being a wonderful person, he pushes me think in new ways and is constantly teaching me something new. I’m lucky to be able to call him for advice, feedback and designs, which I probably do far too often. His studio is one of the most remarkable and captivating places I’ve ever been. For me it’s impossible to go there and not want to do, be and create more. It really speaks to how talented, thoughtful and interesting of a person he is and how passionate he is about the creations he’s putting into the world. Regardless of being my brother, I love and believe in his work. It would be a great honor to get to collaborate with him.

It takes courage to put a piece of yourself out into the world. So, I have a lot of respect for people who are willing to risk judgment and put their work on display.

8. We love that your brand is about empowering women. Could you explain more on how you give back?
Giving back is a core value of LOUISE & ELEANOR. When a customer purchases a LOUISE & ELEANOR bag, THEY are directly giving back. We also try to get more involved by hosting, Fashion Days with LOUISE & ELEANOR. It’s our way of giving back in a more interactive approach with the ladies and charities we partner with. We hold fashion and beauty days by donating clothes, beauty products/tips, style advice, career tips, products from our collection and inner development workshops to the women who participate in these programs.

9. Who is a #Bosslady that inspires you?
There are so many women and people who inspire me. My mom is the woman who’s influenced my life the most. From, art to music, furniture and fashion, she’s shaped so much of who I am and my tastes. She is talented, eccentric, smart, beautiful and has been an incredibly strong role model for me. She’s always reinforced the values of treating everyone you meet the same, with an equal level of respect and kindness. And thank you notes, always send thank you notes.

A #bossperson who greatly inspires me is my dear friend, Cory King. He’s a fascinating person and I continue to learn and be inspired by him. Cory and his then wife, were responsible for bringing Jil Sander to the S. Florida market and opening a Jil Sander boutique at Mayfair in the Grove and on Worth Avenue in Palm Beach. They had three Romanoff stores at Mayfair in Coconut Gove and 2 others at the Bal Harbour Shops carrying exclusive European and Japanese designers. They hand picked and curated top designer fashions by attending runway shows in Paris, Milan and Hamburg and carried such labels as; Valentino, Gianfranco Ferre,Thierry Mugler, Jean Paul Gaultier, Matsuda, Issey Mikaye and Comme des Garçons to name a few. They also purchased the Yves Saint Laurent Boutiques in Mayfair and Bal Harbour. Cory’s aesthetic, emphasis on quality and taste are unparalleled. He has and continues to make a great impact in my life.

10. What advice would you give to young aspiring entrepreneurs?
Have the courage to be honest with yourself about what truly interests you and not what’s supposed to interest you. This is your life, your path and your adventure.  That’s not to say it won’t take hard work, happen over night or be easy. With the exception of a rare few, it probably won’t but don’t let that deter you. We get this short amount of time to make the most of our lives so educate yourself, work hard and dive in to whatever makes you excited to get out of bed everyday.

Most importantly, I have yet to meet someone who’s been successful without a helping hand. So, as you’re making your climb, when you look back to see how far you’ve come, remember to reach back and inspire or help another by lending them your hand.

Boss Lady: Megan Tierney

More on Megan Tierney and Louise & Eleanor:
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36 Hours In San Diego

Travel: San Diego

The West Coast is the best coast. With constant sunshine, beautiful beaches, outstanding restaurants and bars, endless hiking, water sports and sight seeing, it’s no wonder people instantly fall in love with the state of California. I was fortunate to stay in San Diego for an entire summer, but that was 8 years ago. After revisiting, I can easily say I will definitely be going back and highly recommend to everyone else to make the trip as well. If I only had 36 hours to do it all, these are the places I’d go…

Stay
Check in to the Hilton San Diego Resort & Spa right in Mission Bay. Soak up the sun at the poolside bar with refreshing cocktails. You can also head to the Acqua California Bistro for a blissful evening with a savory dinner overlooking the bay.

Visit
Liberty Public Market – Your go-to place to find hand-crafted trinkets, amazing food, craft beers, and the friendliest locals.
La Jolla Cove – Housing endless restaurants, the lounging seals, and beach front for miles, La Jolla is a quaint town with attractions for everyone.

Travel: San Diego Point Loma Tide Pools – At low tide, the Point Loma tidepools display tiny marine life and beautiful cliff views of the ocean.

San Diego, California

Eat
Harbor Breakfast – Savor a delicious brunch in this breezy semi-outdoor restaurant right in the heart of Little Italy in Downtown San Diego.
Las Olas – In Southern California, Taco Tuesday is no joke. Tucked away next to Cardiff-By-The-Sea, enjoy their authentic Mexican food, local craft beers, and margaritas you’ll forever daydream about.
The Baked Bear – Choose from a variety fresh baked cookies and your choice of ice cream flavor inside for the most delectable ice cream sandwich you’ll ever have.

Travel: San Diego

Drink
Vin de Syrah – The Gaslamp district is full of eclectic places to go. My favorite was this underground wine parlor with extravagant details as far as the eye can see.
Altitude Sky Lounge – What better way to enjoy the beautiful city of San Diego than with a rooftop bar!
Crushed – If you love a mimosa as much as I do, you have to take a trip to Crushed for their mimosa flights! Or hang out at night for some mouthwatering tapas and unique drinks in this cozy cafe.

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Fashion Sense: NYFW Recap

Stunning, brilliant and magical. Three words to describe New York Fashion Week 2017. Featured designers put blood, sweat and tears (maybe literally) into their productions and they could not have been more extravagent. From the launch of Gemy Maalouf’s collection to Vivienne Tam, Vivienne Hu, Leanne Marshall & Nicole Miller, we witnessed true talent first hand and learned of trends arriving in Fall 2017. We have to admit, we can NOT wait!

Vivienne Hu 
This collection captured more of the “Nonchalant Tomboy” trend vibing throughout fashion week. Our favorite looks include a clean, minimalist line and we sure can’t forget about the layers! Lots and lots of layers; pure brilliance.

Vivienne Hu

Image Via

Nicole Miller
The designer channeled her inner NYC grunge for this collection and we loved it! Skulls, leather and chains were frequently seen on the runway with dark eye makeup and a bright red lip. Again, we can’t forget about those layering pieces!

Nicole MillerImage Via 

Vivienne Tam
While Nicole Miller channeled her inner NYC grunge, Vivienne went with a Hong Kong nightlife scene for her inspiration. The vibe of the show was everything, upbeat and fierce with a feministic touch. From bold patterns to bombers and sequence, the collection captured every bit of the urban culture. Check out those prints!

Vivienne Tam

Vivienne Tam

Vivienne Tam

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Gemy Maalouf
This collection screams romance! Gemy mastered the evening gown aesthetic for her fashion week launch party. Structured tailored peices, lace detail and ruffles made up this perfectly elegant group. Did we mention it was at the Bowery Hotel?

Gemy MaaloufGemy MaaloufGemy Maalouf

Leanne Marshall
Leanne Marshall gave her collection the feminist touch with monochromatic looks, varying necklines, soft silk and textured lace. The models sported neutral makeup, updos, red lips and a gorgeous statemenet earring.

Leanne Marshall

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The Social Scoop

The Social Scoop

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…

Commercial Bowl 2017
The social media world has been buzzing about who should win the title of best super bowl ad. See the results here.

Snapchat Facts
If you love the ever growing Snapchat app, then you may want to take a look at these 20 crazy and interesting things we learned about the company.

Parents and Social Media
“No one needs a little extra efficiency in their lives quite like someone who’s raising children.” Study shows that millenial parents have been the earliest tech adopters.

Just For Fun
A teacher and his students go viral when they upload a video of their morning routine.  You don’t want to miss this one.

Valentine’s Day Marketing
Check out these 4 ways to boost your Valentine’s Day Marketing effort on Twitter.


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