Boss Lady: Ashley Breeding

Ashely Breeding brick wall white button down top
Boss Lady is a series that shares personal insights from creative women in business. This week we talk to Ashley Breeding. Ashley is the Executive Editor at Delaware Today Magazine, an award-winning lifestyle magazine for the Delaware community.

Tell us a bit about yourself and your career.
I started out in my 20s as a community staff reporter for the Los Angeles Times, and learned quickly that I was more interested in writing about arts and culture than hard news. I became an entertainment reporter—covering music, film festivals, art exhibitions, that sort of thing—and realized I would have more creative flexibility working for a magazine, where I could also have a hand in photography and layout. I’ve now been with four different publishing companies, where I’ve worked on over 30 different titles that include custom magazines and books. I came to Delaware Today about a year and a half ago as the senior editor and became executive editor in May.

What inspires you and fuels your creativity?
Ultimately, I’m always striving to become a better writer, to find a voice. I’ll reread something I wrote five years ago—or even several months ago—and cringe. It’s a constant work in progress. Sunny spaces, good coffee and the company of creative people also keep me motivated and engaged.

What topics are you most passionate about covering at the moment?
It depends on the day. Variety—experiencing new places, people, ideas—has always been the draw of this job. I don’t do well with routine or monotony. For this reason, I love travel writing, but it’s not something I’m doing as much now that I’m a mom and more settled. Having lived in an area of Southern California that was vulnerable to crises like drought and fires, climate change was and remains an important focus. In general, it’s my belief that as a publication that serves to influence people’s decision-making day to day, we have a responsibility to encourage more sustainable living. In a luxury lifestyle market, that means showing that you can enjoy the finer things in life while still supporting the environment and fair business practices. And where the two conflict, what’s more important?

Share a bit about your writing process. For example, do you have specific music or rituals you need in order to focus?
Lately I’ve been listening to a lot of Dolly Parton, but that’s because I have a 4-year-old at home whose favorite song at the moment is “Jolene.” The days she’s at school, it’s mostly Dylan or The Lumineers. And nothing happens until after I’ve had an espresso. Sometimes two.

How have you adapted to the evolving COVID-19 regulations?
Our staff has been working remotely since March. I know this time has been incredibly difficult for a lot of people, especially parents, but I find I am more productive when I can make my own hours. Taking breaks during the day—whether it’s coffee with a friend or a hike with my daughter or just 15 minutes of sunshine—is essential to keeping my energy high. I don’t think we’re meant to sit inside four walls all day. That does not inspire creativity.

Share one piece of advice you have for an aspiring writer or editor.
Find a profession and pursue freelance writing until you’re firmly established in your career. That said, unbiased, hard-hitting journalism is more important than ever, especially at the community level, so I admire anyone who dedicates themselves to the cause.

What are your career goals for the future?
It’s difficult to predict where any of us will be, because the news and magazine businesses are changing every day. My goal is to stay ahead of the curve. Despite ups and downs, it’s an exciting time to be in this industry.

Who is a Boss Lady who inspires you and why?
Any boss lady who juggles a demanding job, family and the proverbial pressures of just being a woman, and does it with humility and respect for others, is a hero in my book.

Just for fun…
If I wasn’t a writer/editor, I’d be
: A photographer.
East Coast or West Coast: That’s a tough one. They’re each magnificent in their own way.
Last book I read was: Am simultaneously reading Gloria Steinem’s “My Life on the Road” and Maggie Downs’ “Braver Than You Think.”
Favorite self-care technique: Massage, reiki, time in nature every day.
When I’m not working, I’m: Soaking up the joys of motherhood.

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The Social Scoop

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each month. Here’s the latest social media marketing news…

Politics and Instagram
You may have noticed that Instagram is taking a stand on misinformation. They temporarily disabled the ‘Recent’ tab from hashtag listings to help stop the possible spread of false information leading up to the 2020 election on Tuesday November 3.

Finetune Your Job Search
LinkedIn adds Career Explorer to “uncover potential career paths and see how your skills match to real job titles.” This will help unemployed people become more accurately paired with the job and employer that will best suit them.

TikTok Back and Forth
TikTok won an injunction against the White House and will get to stay in the US. For now, at least. There could be more to come after the election results come in.

Barcode Scanner, Upgraded
Snapchat now offers scanning features that extend to wine and food labels and can help you identify dog breeds, types of plants, Shazam songs, and more! Quick, what kind of dog is that?

Facebook Has Been Busy
Not only are they merging Messenger with Instagram Messages, Facebook is also assisting Black- and Latinx-owned small businesses in finding the resources they need, via Facebook’s updated Elevate page.

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Boss Lady: Asata Maise

Boss Lady is a series that shares personal insights from creative women in business. This week we talk to Asata Maisé. Asata is a fashion designer and founder of Asata Maisé, a sustainable clothing brand with a modern approach to vintage-inspired staples.

1. Tell us a bit about yourself and your career!
My name is Asata Maisé. I’m from Wilmington, Delaware. I am a fashion designer whose focus is sustainability. Over the last 8 years, I’ve lived and worked in LA, London, and NYC with other designers and brands. I now have my own line of handmade items available at asatamaise.com.

2. What is it about vintage designs that draws you in?
The first thing would be the quality. Vintage clothes were typically constructed better and withstand the test of time. Fabrics and trims also draw me in!

3. We love that phrase “circular consumption,” why is sustainability in fashion (and in general) important to you?
The fashion industry is responsible for so much water waste and pollution (from dyeing and micro plastics), more carbon emission than international flights, and landfill waste (fast-fashion). All of these factors and many more contribute to climate change. I personally do what I can on a daily basis to consume mindfully and bring awareness to how our relationship with fashion affects us in the long run.

4. Congrats on your Vogue interview! How has business changed for you since it came out?
Thank you! The Vogue features have exposed my work to a larger audience which has helped my business tremendously. I used to work part-time jobs to support my business. I’m a full time designer now! In the last 4 months, I’ve had more sales and press than I’ve had throughout my career.

5. What inspires you and fuels your creativity?
Pretty much everything I come across! Films, books, colors, nature. Right now, I’ve been inspired by my personal growth and evolution. I intend to be as authentic as I can through my work by knowing myself better.

6. Any specific color or pattern you’re loving to work with right now?
Yes! With the seasons changing, I’ve been leaning towards greens, browns, and deep reds.

7. Share one piece of advice for someone who wants to break into the fashion industry.
Take advantage of free resources such as social media, tutorials on YouTube, and interviews of those who inspire you. Network and reach out to your local community or build one. Finding a mentor was something that also helped me understand the industry better.

8. Who is a Boss Lady who inspires you and why?
Rihanna. She’s become such a successful entrepreneur. I admire her hard work and dedication to bringing her vision to life and her focus on inclusivity.

Just for fun!
All time favorite fashion designer: (hard one) but I’d have to say Alexander McQueen for his ability to translate emotions through clothing!
Movie with the best costumes/fashion: What A Way To Go (featuring Shirley MacLaine)
Favorite local business: Hayes Sewing Machine Company on 202
How I prefer my coffee: I prefer green tea 🙂
To me self-care means: listening to my own needs & naps!

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The Social Scoop

Macbook laptop, glasses, a small notebook, and rose gold pens

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each month. Here’s the latest social media marketing news…

The OG Facebook
Remember when Facebook was just for select universities? Well it looks like they haven’t forgotten where they came from. Facebook recently launched Facebook Campus, a space for college students to connect with each other, which is crucial in today’s remote learning environment.

Shop Pinterest
Dreams do come true! Bring your favorite Pins into your home (and your goods into your customer’s digs) with Pinterest’s newly released shopping tools. Their goal is to make every Pin shoppable and we’re totally on board!

Keeping it Classy
LinkedIn is increasing user protection by adding a few new features, such as warning people about inappropriate messages, and more communication when reporting unprofessional content. They’re aiming for continued respect, professionalism, and transparency.

Video Killed the Radio Star
It’s time to get in front of the camera. Videos are fast becoming the go-to tool for sharing content across social media platforms. Some perks: many people find talking easier than typing which makes creating video content ideal, and your audience will feel more connected to you since they get to see your sparkling personality in real time.

Vote!
Snapchat is making voter registration super easy. Released in August and getting more use by the day, Snapchat’s in-app voting tools are geared towards their younger base. Voters, especially first-time voters, can easily become informed on the issues and candidates, and even register to vote!

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