Giving Back This Holiday Season

Alexis Kletjian - YoungMoms Stocking Raffle - Social Stylate

Win a holiday stocking full of goodies from select Kennett Square and surrounding businesses!

This holiday season, our client Alexis Kletjian created a contest to benefit YoungMoms, a non-profit organization dedicated to providing local young mothers with the tools, motivation, and support needed to overcome challenges and create a stable future for their families.

Inspired by events in her own life and in the lives of her loved ones, Alexis understands the difficulties that mothers face. “When my brand gained traction, I decided to use the jewelry I created to bring meaning and joy to women,” she says. This season, Alexis is working to assist YoungMoms in their effort to support women in overcoming obstacles and making positive choices.

In addition to donating all raffle ticket sales to YoungMoms, Alexis is gifting one of her beautifully crafted and designed Mini Shields to each of the moms currently in the community. So 43 lucky women will have their very own shield talisman! “Jewelry is transformative; something to be cherished and passed down,” Alexis believes. “It is my hope that these shields will become their armor and inspire the passion to pay it forward one day, if and when they can.”

To enter to win a stocking, buy a $5 raffle ticket at Alexis Kletjian Fine Jewelry, Kennett Brewing Company, or Marché until Sunday, December 16. The winners will be announced Monday, December 17, so you still have time to enter!

All ticket sales will be donated to YoungMoms. For more information, click here.

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Content Queens: Why It’s All About Video Ads Online

Content Is Queen - Marketing Trend: Online Video Ads - Social Stylate

Video Advertising Shows No Sign Of Slowing Down

Happy Holidays! Julia Johnson here, Social Stylate’s Graphic Designer. Last month we spilled the secrets of advanced advertising and the creepy tricks they use to find their audiences (and companies pay lots of money to buy information on your browsing history through your IP-addressed devices). I’m back this month to dive into how those advertisements are designed from a content perspective. Once they have your IP address in their cookie-dropping crosshairs, why are they throwing more video advertisements in front of you than ever?

You may have noticed that the online ads you see today are mostly in video format (Facebook users will certainly notice this!). Publishers have been growing their video advertising business for the past decade. Back in the day (well, ten years ago), static banner ads were king: a 300×250-pixel billboard vying for your attention like a tiny billboard. Why the shift? Video advertisements hold the viewer’s attention much longer and can be required viewing before video content the user actually wants to watch. More time with your eyeballs equals more ad revenue! Combine that with the sophisticated analytics tools available to publishers and agencies and advertisers have more insight than ever into what their ad money is getting them. Remember those cookies that ads are dropping on your browser to make them reappear on other networks? Well, they’re nabbing some other info while they’re at it. When a video ad populates on the page it’s snapping all sorts of data – what percent of the video you’re watching, whether or not you’re clicking, hovering, and whether that ad is actually resulting in a sale of their product (yes, they can track that entire path, and it’s known as conversion).

Not only has there been a seismic shift in the type of ads you’re seeing, but these ads are increasingly engineered to hold your attention. Have you ever watched a funny video only to find out it was an ad?

Bill Gates famously stated in 1996 that “content is king.” This mantra still holds true to content creators across the internet, and blurring the line between ad and content is definitely en vogue. The emergence of User Experience has played a role in this as well. Advertisements fashioned to look like actual content are in high demand not just because it’s a better user experience, but they actually stand a chance of entertaining their audience – and being remembered for it! That’s marketing gold! Some of the newest trends trim the ad down very short – down to six seconds long in some cases. Some believe that this is the future of digital video ads.

Whether you’re in front of a screen or not, advertisements whip around us every day, each one vying for a bit of our attention. Finding and courting a new customer is a very different game than it used to be with the emergence of digital analytics. For better or for worse, increased calibration to an audience’s preference shows no sign of slowing down. In the meantime, take some time to enjoy a little unplugged time with your favorite people. Happy Thanksgiving!

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I Know What You Shopped For Last Summer

Advanced Advertising: How Brands Are Finding Their Audience

Happy Halloween Season! Julia Johnson here, Social Stylate’s Graphic Designer. This month we’re feeling a chill down our spine, and it’s not just because of the crisp weather! I’m here to spill the secrets on how products you’re secretly (or not so secretly) checking out online are haunting your browser.

We’ve all experienced it: you’re checking out a cute new sweater (it’s Fall, after all!). You close the tab and move on to Facebook and, like some kind of internet ghost, the sweater reappears! Nestled into a Facebook ad, or a 300×250-pixel banner on a new tab, its siren song beckons you to take another look. It’s only been a few minutes! How does Facebook know?! Wait, is it Facebook? A sleuthing ad agency? Big Sweater? Have you ever wondered what sorcery is going on behind the scenes?

Well, you’re crazy and it’s a complete coincidence. Maybe you need a hobby. Happy Halloween.

Just kidding, it’s advanced advertising.

John Wanamaker, marketing pioneer and merchant extraordinaire of the early 20th century, famously stated: “Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.” With the emergence of the Internet, it didn’t take long for advertisers to monetize the square inches of the screens we look at every day. The original model of online advertising, much like Wanamaker’s method, mimicked that of billboards and magazine ads: place your ad where your demographic is most likely to see it. By today’s digital standards, this strategy is not only outdated but downright sloppy.

The data available for companies to locate their demographics and their shopping habits grow with every click. That same data is leveraged with sophisticated ad serving technology. Large companies purchase datasets of demographics (age, gender, household income, homeowners, pet owners…) collected through the IP addresses of their various devices (computers, tablets, phones) for targeting. The result is audience targeting with homing laser-level precision. On top of that, they can drop a cookie on your browser when you visit their site and now you’ve got a sweater ghost on your hands.

It’s a little freaky to think that a corporate entity is spending (lots of) money to get your demographic data. Before you grab your tin foil hat, know that your identity is never more to these companies than a literal number. That is, the IP addresses you’re browsing on. There is a slew of popular tools designed to identify and block trackers. The advertisers out there certainly know that knowledge is power, and it is for you too! Hopefully this tale of the advanced ad serving world wasn’t too scary. Don’t forget to clear your cookies and browser cache once in while. Happy Halloween!

 

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Client Spotlight: Ally May Associates

ally may associates - sothebys atlanta - social stylate

Social Stylate is excited to be working with Atlanta-based real estate powerhouse Ally May Associates on her social media strategy.

A native of Atlanta, Ally May studied Hospitality Management at the University of South Carolina. After several years as a Catering Manager for high-end hotels in Atlanta and then Charleston, S.C., Ally returned home and redirected her career into real estate.

During Ally’s first year, she was honored as Rookie of the Year with a production of more than $7 million. The momentum has not stopped and neither has the fun! Ally has been in real estate for over a decade and calls the Old Fourth Ward neighborhood home, but her area of business covers greater Atlanta, GA. We asked Ally to share some insights on being a successful woman in the real estate market.

When did you realize that real estate and homes were your passion?
I believe the passion has always been there. Growing up our family would always drive around for hours looking at neighborhoods and exploring the city we lived in or were visiting. I still drive around trying to find streets I have never been down with my 2 dogs in tow and a podcast playing.

You got your start in Catering and Hospitality Management. How has that helped or related to your career in Real Estate?
One goes hand in hand with the other. After college I worked my way up at a luxury Buckhead hotel, Swissotel, first working at the front desk, to head concierge then catering manager. I then moved to Charleston, SC and was on the opening team of another luxury property, Market Pavilion Hotel. I handled all of their social and corporate catering business. I was 29 when I moved back to Atlanta and assumed I would continue in the hospitality business there then had a realization that I loved the client personal interaction but did not love the late nights. It was easy to handle a hospitality schedule in my 20s but couldn’t maintain the late hours till midnight and 1am anymore. I realized real estate was really not that different. If I was handling the planning of someone’s wedding or helping purchase/sell a house is was essentially the same. It was a highly personal, highly emotional experience and one of the biggest financial decisions or their lives. The commonality of the two was uncanny. It literally was the perfect segue of career.

Tell us about your first job in real estate.
My very first listing was in Midtown Atlanta. It was the most kind and patient seller who was moving out of state. He heard of me through word of mouth of a friend and was somehow under the impression I had a few years of experience. Once we met and he realized it would literally be my first listing, he still had faith in me. Once listed I received an email from a seasoned agent telling me I was listed too high and I would never sell at that price and clearly, I wasn’t familiar with the neighborhood. I literally put my heart and soul into that first listing personally planting flowers out front and helping re-arrange and stage the interior. We went under contract actually quite fast close to list price and the buyer’s agent was an angel and still a friend. I told her it was my first transaction and after closing she wrote a letter to my broker telling her what a good and professional job I had done. The magic doesn’t stop there… At the closing table, I met the buyer for the first time and we became instant friends. Fast forward and I have had the pleasure of watching her marry a fabulous & kind man, have 2 phenomenal children and even re-sold that same house about 10 years later.

What do you enjoy during your downtime, if there is any?
I spend any downtime I have walking and hiking in the woods. My sister and I have always believed in the power of Shinrin-yoku, a meditative experience of being in the woods. I also love to paddle board and when the weather is nice always have my two inflatable paddle boards in the back of my car. I literally disconnect from my phone and just immerse myself in nature.

You post a weekly Monday Mantra. Do you have a personal mantra or saying you use to center yourself?
Hustle.

What do you love about your hometown of Atlanta?
What’s not to love… I was born and raised in Chastain Park and went to Westminster from pre-first through high school. Some of my closest friends are from my childhood and I always say Atlanta is essentially a small town. There has been a lot of change and development with the booming economy lately but I love seeing how the city has preserved and is even growing all of the green space. Chastain Park, Piedmont Park and now The Beltline are gems.

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