A New Era in Marketing

Marketing After COVID-19 - Trudy Boutique - Social Stylate

Trudy boutique – Photo by Kelli Wilke Photography

How has your brand navigated the COVID-19 situation so far? Did you adjust your marketing strategy? Did you adopt a different online shopping approach? Maybe you’re still trying to figure out how best to move forward in the current and ever-changing societal climate.

The Social Stylate team has been hearing a lot about business owners “pivoting” to meet today’s newest and unique needs. We agree that in many cases, change is necessary, and it hasn’t been easy. It’s essential to be respectful, aware, and sensitive to the world around us, and it can be difficult to know the right moves for your company in this ever-changing environment.

However, we think success in a post-quarantine world will demand that companies go a step further than a COVID-triggered pivot in products and messaging. Simply having made response-oriented changes won’t be enough. For lasting success, brands will need to be “pivotal,” establishing their authentic core and working outward from there.

Go back to your mission statement and why you started your business. If your plan has changed since the beginning, now is a great time to reevaluate and explore rebranding to best grow your company and start implementing those authentic, true-to-your vision changes.

Presenting your brand at its truest form, and not becoming who you think other people want your brand to be, will go much further in creating lasting, relevant, and valuable content for your audience. Establish your company as pivotal and you’ll see the quality of your client-base grow exponentially.

Tip: Don’t forget your roots! Remember, people follow your brand and shop your products because of you. Because they trust you, enjoy what you have to say, and believe you. Staying true to yourself will shine through and make you stand out in a crowd of companies who are bending to the will of the world instead of forging their own path.

Social Stylate can help you create pivotal branding and marketing for the post-COVID world. Our knowledgeable team offers expert brand messaging, marketing strategies based on the latest research, and authentic development for your brand or company. Contact us for a consultation to discuss how to brand for success in a new era.

FacebookTwitterPinterest

Client Love: Kindred for Kids

Kindred Skincare - Organic, Kid-Friendly Skincare Products - Social Stylate

We choose our clients carefully and only because we believe in what they’re creating and putting out into the world. This trust and respect also turn us into some of their biggest fans!

Our client Kindred Skincare Co. creates organic, oil-based skincare products that we just can’t get enough of! The entire line is so nourishing and effective. What’s even better is that the formulas are safe for everyone, including children!

Since 2016 when I found out I was pregnant with my first child, Hudson, I started to pay more attention to what I was putting into and onto my body. It makes you really stop and think about all the unnecessary chemicals that go into beauty and skincare products. I love that Kindred’s products are small-batched and organic; it makes choosing safe and healthy options for my family effortless!

At Home
I’ve been using Kindred’s Body Oil for both boys since their births. It’s lightweight, smells refreshing, and is the perfect formula to keep their baby skin moisturized! Another lifesaver is the Intense Moisture. It has an added boost of hydration and is great for any season since it soothes dry skin and bug bites! To combat diaper rash, I use Kindred’s special Bum Bum Cream (launching soon!) It’s fast-acting and easy to apply. For summer, a few spritzes of Shrinrin Spray Bug Deterrent is a must-have for our evenings spent in the backyard.

Bathtime is messy, of course, but easy, since I only use one product: the Foaming Wash. Hudson and Walker get sudsed up head to toe with the gentle foaming formula, including their hair! They smell delicious when they get out of the tub. In the boys’ room, I like to spray Shinrin Énergie Mist on their pillows and blankets to refresh the linens and the entire space. It makes the whole room feel brighter and cleaner.

A woman and son smile while wearing clay face masks

Hudson and I even did a mini facial together recently using the Clay Mask! Pro Tip: Kindred masks make for an adorable photo op!!

In the Diaper Bag
You can find a stick of Body Bâton on me wherever we go! It soothes chapped cheeks, dry lips, and diaper rash. I always keep a Body Oil Roller Ball in the diaper bag for on-the-go moisture, as well. It’s easy to apply and the perfect size. I know we’re not going far these days, but the travel-friendly packaging makes these products an absolute must, even just for running errands.

x, lag.

FacebookTwitterPinterest

Tennis Around The Globe

Guest blog by Doug Ingerson of Jade Retreat

Over the past couple of years – Carroll & I have put together creative retreats, tennis retreats and more recently Surfer’s Journey retreats at Jade in Nosara, Costa Rica. We have been fortunate to partner with art therapists, authors, doctors, tennis pro’s and fitness gurus.

We tend to travel a few times a year to look for inspiration and freshen up our tennis game at the same time. About a year ago we accomplished a bucket list item that was pretty big. We wanted to hit all 4 majors in the tennis world in order – the same calendar year. We wanted to have our own “grand-slam”. Imagine the Australian Open, French Open, Wimbledon & the US open in a matter of 8 months.

jade_retreat

It turned out to be an amazing year full of inspiration & passion. It’s amazing to come back and sit down together and complete a vision board and put our goals on paper. It all seemed to just flow as we saw more dreams – some pretty big stretches finding themselves on our list of goals. The vision board we look at everyday. The list of goals gets tucked away and we review them about once a year.

One thing that came out of our “Grand-Slam” experience is that we really do love the red clay. Both playing on it and watching the tennis professionals compete with everything they have. The French Open is our favorite major for many reasons….. but one reason for sure is the surface. Everything seems to slow down in the red dirt. (OK – being in the most Romantic city might be another good reason to make the French Open our favorite).

Over the last year we have played on the red clay in Brazil , NYC, Nosara and now Italy! Over an Italian cup of coffee one morning Carroll and I talked about starting to hit the smaller red clay tournaments and playing tennis while we traveled to those places… creating true tennis holidays. Wouldn’t you know – a couple months later a friend of ours (the tennis pro in Nosara) suggested we go to the Monte Carlo Open. We looked at each other and said Yeeeeeeeeessssssss. Not only did we put it out there over coffee one morning- but apparently we delegated it too!!! Harry worked with a travel agent friend of his and put together the most amazing 12 day tennis vacation ever.

We arrived at our hotel in Menton, France – a beautiful town on the Mediterranean. Menton is 15 minutes west of Monte Carlo and about 25 minutes East of SanRemo, Italy. The next day we had to get out and play tennis- so 4 of us including Harry left the hotel and drove to Solara tennis club in San Remo, Italy. We walked into the clubhouse and the first thing we saw were some old photographs on the wall of some of today’s best tennis players. They were photographs of Djokovic & Cilic in their teens. We soon found out that Fognini grew up playing in SanRemo too. So for the next two hours the 4 of us played competitive tennis on the same red clay courts that some of our favorite tennis players spent hours competing before their professional years.

We played two more days of tennis and loved every minute of it. We improved some of our game and just played on the most incredible surface as if we too were competing like those that came before us. A rite of passage before we attended the clay tournament in Monaco

So Monday morning we left the hotel knowing for the next 3 days we would have incredible seats in a stadium that had no bad seats !! It’s hard to explain how incredible it all was. Just imagine being invited to the king of Monaco’s private club to watch the most amazing tennis. Did I mention the weather was about 68 degrees, the stadium kind of looks like it’s built inside a castle against a cliff that faces the Mediterranean and a few amazing yacht clubs? This tournament is all men with 10 of the top 20 Men playing. We arrived 45 minutes early. as if it were natural instinct – we headed for the practice courts to see the tennis gods warm up before their matches. We saw Djokovic on one court and he looked ready as the current # 1 should. A few minutes later the trumpets sounded as Nadal entered the practice courts that we stood maybe 30 feet away. This is the red clay God that everyone comes to see. He has 10 French Open titles and many more titles on the clay between Rome, Madrid and Barcelona. He looked good- real good.

jade_retreat

.We headed over to our seats at 11:00am to begin our first day of 4 matches. They paraded these champions in one by one. We watched 4 great matches. 8 of the top tennis players on the planet. Djokovic , Nadal, Thiem , Cilic, Zverev And Fognini were some of the greats we saw those first few days. over the first 3 days we saw 12 matches- ranging from #1 to top #10 and some wild cards too. We saw the new comer – 18 year old sensation from Canada “Felix”!

During the few days away from the tournament we snuck in some great mid evil villages and even a nice trip up to Serena Williams coach’s academy where we saw many students – some real young – others in the juniors programs. What an incredible facility. During those days we spent a couple more mornings in the Italian Riviera playing tennis in San Remo and having fun dinners.

Sunday we were back in Monte Carlo for the doubles championship and singles matches. We were mostly unplugged during the week accept for the tennis app on our iPhones that kept us updated to the progress of the tournament. Usually by 5:30pm we would find the one wine / tapas bar that paid for the tennis channel and watch whatever match might have a set left. What was wild was how the tournament progressed. Many of the top 10 players were eliminated. Djokovic , Thiem, Zverev, Nishikori and Cilic were eliminated by under dogs but played hard to the end.

On day one I was impressed with Fognini. Maybe it’s the Italian connection. Maybe it’s his passion and sometimes entertaining drama on the courts. Maybe it was the fact that we were playing tennis on the same courts he grew up on. Whatever it was- a story was developing & I felt it. I am a fan. What I didn’t know was the list of men he would have to defeat to make it to the semis where he would face the clay court God – Nadal. I routed for him as he defeated Goliath in 2 sets and found himself advancing to the championship match on Sunday.

Fognini was to play an upcoming man from Serbia for the Championship. Lajovic is about 10 years younger with much less time in the big leagues than Fognini. Younger – maybe stronger… but not as passionate as Fognini, who won in two sets.  After the match Fognini blew a kiss to his mother and wished her a happy birthday. What an amazing story. What an amazing finish. So happy for Fognini & his family.

Oh wait- the story is not quite over. The next day we headed back to the tennis courts in Italy to play one more day of tennis. The conditions were just like the day before on Monte Carlo. Strong winds. This was the first time I had to adjust my game on the clay as the gusts would pick up the dirt occasionally and get in your eyes. I now understood much better what the professional tennis players had to face that day during the championship match. The following day we took a road trip to Saint Tropez and stopped at a winery in Provence on the way back. The winery also had a goat farm & made goat cheese from the 50 goats that lived there.

What an amazing tennis holiday. 5 days playing on the red clay & 4 days attending the most amazing tournament in Monte Carlo. Does it get any better than that?

jade_retreat

A few places that we enjoyed dining during our time in France & Italy.

LE Fellini 

‘O SOLE MIO

La Cicala 

 

FacebookTwitterPinterest

Boss Lady: Kendra Edwards

Kendra Edwards looks over her sunglasses in this black and white photo

Boss Lady is a series that shares personal insights from creative women in business. This week we talk to Kendra Edwards. Kendra is the eCommerce Director of J/Slides Footwear, an original footwear company inspired by the streets of New York City and its local surf spots.

1. How did you discover J/Slides Footwear and what prompted you to choose them as your next career venture?
Not too long ago I had started my own consulting company, K.Consults, and was looking to take the leap into working for myself full time. Around the same time, I was invited to meet with the J/Slides team and we instantly clicked! I’m a fan of the product and I knew this was a brand that I could grow with. I also knew that I would be coming in at a critical stage in their Ecommerce growth. I felt like this brand HAD to be a closet staple every NYC girl owned and I wanted to be a part of making that happen!

2. What inspires you and fuels your creativity?
I am naturally a very driven person, so when that drive is met with a brand and/or product I truly believe in it sparks a fire in me that is exciting and intoxicating. Doing what I love and seeing a brand grow to its potential before my eyes, is the most gratifying feeling. It’s addicting, to be honest. It’s like this baby you get to mold into the dopest, flyest human being and send them off to take over the world. I can’t really describe the feeling. When you are on the right path of working with a brand you believe in you can’t turn the creativity off. You find yourself inspired by everything and New York is the perfect muse.

3. As Director of Ecommerce, what does your day usually look like?
Every day presents its own set of challenges and accomplishments. From the moment I wake up, I’m checking all our media channels to see if we’ve gotten press hits. Then to my email and the website to make sure there aren’t any major tech issues before I’m en route to work. As soon as I walk into the office I need to be on my game! There are times when I arrive and I have to spearhead an impromptu photoshoot because a new shoe went viral and we need to continue to promote and create content to drive sales. However it doesn’t end with the visuals, with all of our content production comes the need to edit our marketing calendar, update email templates, social media sites and homepages all before I’ve had a sip of coffee! But this is what keeps you on your toes in this industry.

4. What is J/Slides’ most successful form of marketing?
Organic and word of mouth marketing have been overwhelmingly successful for us. We have a loyal following that loves to share and post their love for J/Slides! Most of our online followers will hashtag us and then we gain new fans through them. From homemakers to teachers to travelers to influencers – they all have their own style and show how truly versatile the brand can be. It’s a beautiful thing and it really shows the essence of the J/Slides brand.

5. How do you stay ahead of the latest marketing trends and strategies?
It takes a village. J/Slides owners Jay Litvack and Dimitri Mavridakis are incredibly creative with years of experience powering some of the world’s biggest footwear brands. Their wealth of experience and foresight keeps us current and on-trend. I also have an amazing tribe of stylish international friends in a wide range of industries that keep me on my toes when it comes to what’s trending. Networking is also key, a casual conversation over coffee can get your brand included in a top publication or TV segment. With all of this in mind, I would argue that the most important part of our company’s strategy is consumer insight. Listening to our customers, responding and making the necessary changes to attain and retain customers.

6. Share one piece of advice you have for someone getting into the Ecommerce industry.
It’s a rollercoaster ride! The highs are high and the lows are the best teachable moments you will have in your career. The best thing about Ecommerce is the ability to carve your own lane, put your creative stamp on your brand or the brand you work for and see the fruits of your efforts in real-time. The best part about my job is I get to single-handedly shape the way our consumers shop and interact with the brand.

7. Who is a boss lady who inspires you and why?
I don’t have just one, I have many. I am inspired on a daily basis by my Girl Gang made up of badass women that are killing it in their respective careers. It’s inspiring to be around other creative women who push me to explore my creativity and boldness in the digital space. They uplift me in moments of self-doubt, hold me accountable to my goals and aspirations, and are always on standby with a dirty martini to celebrate my accomplishments 🙂

Just for fun!
How I take my coffee: Medium Roast with two sugars with a splash of almond milk
My favorite book is: Becoming by Michelle Obama
The tv character I’m closest to is: Maxine from Living Single
A song that I can’t help but dance to is: Anything by CiCi Peniston or circa 1990’s.
The last new thing I tried was: Kundalini Yoga

FacebookTwitterPinterest