Boss Lady: Scarlett Sturgis

Boss Lady is a series that shares personal insights from creative women in business. This week, we chat with Scarlett Sturgis, the founder of WIckbox. Scarlett combined her love of candles with her entrepreneurial drive and created the first luxury candle subscription box. Wickbox curates candles to your preferences, giving you the ultimate luxurious experience. We love their motto: “One, treat yourself. Two, let your light shine.”

Scarlett Sturgis - Wickbox - Boss Lady - Social Stylate

1. Tell us a little bit about yourself and your career.
I was born and raised in the South. I graduated from College of Charleston with a degree in Arts Management & Hospitality & Tourism Management. After graduation, I moved to Europe for a few years (Amsterdam & London) and worked in the corporate events industry. As a daughter and granddaughter of entrepreneurs, I’ve always dreamed of having my own business. I started Wickbox not long after moving back to the Carolinas. It serves as a wonderful creative outlet and taps into my passion for home decor.

2. What prompted you to start​ ​Wickbox?
I had a dream (literally). In the dream, I was chatting with a couple ladies in the mall about how I wanted to start a candle of the month club with candles that are much higher quality than what you can find in the mall. As soon as I woke up I started jotting down all my ideas about it and had a rough business plan and a packaging vision pulled together in a couple days. At that point I had never even heard of a subscription box, but I soon realized there was a whole market out there for them and candles were an untapped part of that market.

3. How do you make Wickbox stand out among other monthly subscription boxes?
Personalization is key! It makes a big difference that subscribers have the opportunity to complete their scent profile and we handpick their candles to match. It takes the fear out of buying candles online that you can’t smell first. Also ensuring that each candle we send out is in a beautiful, on-trend container definitely helps us stand out to those subscribers who value aesthetics and love home decor. And of course the quality of the candles is top-notch.

4. What is your most successful form of marketing? (In terms of sales.)
Instagram has been my most successful form of marketing. I’m a visual person, as are many of our subscribers, so having a beautiful Instagram feed is a great tool to drive sales.

5. Where do you hope to see Wickbox in 5 years?
I hope to see Wickbox helping women in crisis in a big way. I feel called to help women who are facing crises like homelessness, financial struggles, domestic violence, and more, and I would love to use Wickbox as a vehicle to help fuel that mission. We are already doing that on a small scale but I would love to increase those efforts exponentially as we continue to grow.

6. ​Are there any aspects of running your own business that you absolutely hate? Love?
I don’t really enjoy the monotonous admin types of tasks, but I absolutely love curating our candles each month. It’s so fun to hunt for beautiful candle containers and luxurious scents that make the homes of our subscribers feel warm and inviting — like a retreat they can’t wait to relax in.

​7. ​What tools, apps, best practices etc. do you use to stay organized?
I’m really starting to get into automating tedious tasks through applets in IFTTT, and Tailwind is great for scheduling Pinterest and Instagram posts.

8. What inspires you and fuels your creativity?
Traveling inspires me and fuels my creativity like nothing else. I love to experience new cultures including the unique design aesthetics in different parts of the world and the stories behind them. In my home you will find decor pieces from my travels around the globe, and those souvenirs continue to inspire me long after my trip is over.

9. Who is a #BossLady that inspires you and why?
I love the business Kendra Scott has built centered around philanthropy and family. Her business gives away so much to various charities every year, and it’s an inspiration to see how a business can experience rapid growth while simultaneously sowing into the lives of others.

10. What advice do you have for those looking to go from employee to entrepreneur?
Make sure you do your research on how to have a successful launch because you want to make sure you capitalize on the initial buzz as much as possible. Also, having a side-hustle is perfectly fine until you can afford to make it full-time. That’s how I started with Wickbox.

Just for fun…

​Favorite show to binge-watch: Friends will always be my go-to as new shows come and go
Style icon: Serena from Gossip Girls
Cocktail of choice: Scarlett O’Hara or Mojito
The perfect Saturday includes: Exploring a new city on foot or by bike, grabbing lunch at a local market, and browsing through home decor boutiques.
If I could be anywhere in the world right now, I’d be in: Japan during cherry blossom season – I’ve traveled a lot but this one is still on my bucket list!

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Follow Wickbox:
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Making Connections with Andrea Tinianow

How many connections do you make in a day? We caught up with Andrea Tinianow at The Mill Space in Wilmington, Delaware to gain insight on being a superconnector.

“We all know superconnectors,” Tinianow says. “They are the people who are always ready to make a match without skipping a beat. Out of nowhere, they might say something like, ‘I know somebody who can help you with that…’ or ‘Would you like to meet someone who is working on something similar?’ or ‘I know someone who would be perfect for you…'”

Join Andrea and other superconnectors on November 2nd Ted X Wilmington Bridge Builders at Theater N.

Andrea Tinianowphoto from Forbes interview at The Mill via Global Delaware

“A personal connection is always best. When you introduce two people who have something in common, you give them a gift of a new opportunity for business, friendship, or romance.” says Tinianow. Tinianow is a superconnector, entrepreneur, Delaware attorney, and blockchain champion.  As Director of Corporate and International Development for the State of Delaware, Tinianow makes multiple connections across the globe daily. Prior to joining the Department of State, Tinianow was Vice President of Business Development and Assistant General Counsel for Corporation Service Company. She has developed several innovative courses and projects and is a frequent speaker and moderator on Delaware corporate law.

Tinianow developed an app called Connector Street, a tool to make introductions instantly, safely and securely. It’s a real-time introduction of two people who don’t know each other… yet. With Connector Street, you can facilitate business relationships, ignite friendships, or spark a romance. Connector Street is a free app available on Google Play Store and the Apple Store. Click here to download the app and start connecting!

“I love being a superconnector… it’s my hope that others will use Connector Street to unlock their own connector superpower.”

You can read more here.

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Client Spotlight: Alexis Kletjian

We are so thrilled to be working with jewelry designer Alexis Kletjian! Learn about her career, style, work, and passions below.

As a small child, Alexis Kletjian grew up in the jewelry business, playing in the store owned by her parents. Now, she doesn’t just play with jewelry, she designs her own. Kletjian, an award-winning jeweler, strives to create “jewelry that will endure in quality and style, that can be counted on to be passed down through generations.”

Alexis Kletjian, Jewelry Designer - Social Stylate

Kletjian went to school to study fashion design, which gave her a comprehensive background in textiles, sewing, pattern design, etc., but her true passion for jewelry was still strong. After designing her first piece (a bangle) in 2011, Kletjian created a collection designing to sell to her friends. Now, six years later, designing jewelry is Kletjian’s full-time job.

Alexis Kletjian, Jewelry Designer - Social Stylate

Kletjian’s Memorialize collection features skulls and snakes inspired by Memento Mori. It’s a Latin phrase meaning “remember you have to die” which she interprets as a celebration of life. Kletjian wanted the skulls to have a feminine and subtle look about them that’s not obvious but still carries a special message. Other collections include Lucky Stars (her most popular), Eternal, and Lotus.

In Kletjian’s personal collection, the most important pieces to her are, “my engagement ring, my 10th wedding anniversary watch, and my Oscar Bangle. Each piece represents a milestone in my life and all three pieces involve my husband, the love of my life. I also love that I can look down at my hands and be reminded of these things.” This sentiment is echoed on Kletjian’s website as inspiration for designing, “I feel so fortunate to create pieces that are chosen by customers to celebrate their love, to commemorate momentous occasions, to signify special bonds. I believe that a piece of jewelry that is carefully chosen can be an empowering style statement as well as a physical connection to our memories and to those we love.” Kletjian loves the personal connection her customers have to the pieces and believes jewelry is an extension of our identities.

Alexis Kletjian, Jewelry Designer - Social Stylate

Currently, Kletjian’s pieces can be purchased on her website and in her Kennett Square, PA gallery, which Kletjian opened to expand her business and provide more opportunities to speak with her customers. The gallery not only features her own designs, but also pieces that are antique or unique; it;s definitely worth a visit.

P.S. Look for one of Kletjian’s necklaces in the soon-to-be-released major motion picture, Bad Moms 2! The piece will be worn by Kristen Bell!

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Client Spotlight: Caffé Gelato

Delaware native and University of Delaware grad, Ryan German, discovered his love of gelato while traveling Europe during his college years. Main Street in Newark lacked an ice cream parlor and few Americans ever tasted genuine gelato so German brought gelato to Newark. German and his father spent months renovating the location themselves until all that was left was the perfect gelato recipe. He traveled to Italy and attended trade shows which allowed him to establish the import connection that would set Caffe Gelato apart. Caffe Gelato ingredients are imported from Italy to create the perfect and authentic gelato. German also saw the opportunity to staff a full kitchen and capitalized.

While the gelato is amazing take a break from walking Main Street for lunch their new Fall menu has everyone talking.  The Fall Menu designed by German and Chef Jeovany Vale has everyone talking. Caffé Gelato has a relaxed atmosphere, vibrant bar, Wine Spectator award winning wine cellar, great food, delicious homemade gelato and homemade pasta. Ordering take-out has never been so easy ad they do deliver. Make sure to check for monthly specials {for a limited time, receive 2 appetizer size salads and 2 entree size pastas for just $29}

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Stop in for lunch or dinner any day of the week, but come the weekend it’s a popular brunch spot. If you are picturing a standard diner breakfast try again. Their brunch menu features both savory and sweet crepes, French toast, poached eggs with lobster, filet mignon or even with mozzarella and Roma tomatoes, elevated omelets, and variety of sharable small plates. Wear your University of Delaware gear on a Saturday and receive 50% off! Parking is available in the back lot for 3 hours free when you dine in!

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On October 29th Caffe Gelato is hosting a 10 Miler, 5k Run and 2 mile walk to benefit the Friendship House in Newark. Register now online until the Thursday before the event.

Use their online system or call them directly at (302) 738-5811 to make a reservation for your next dinner, reserve a party room, or catering.

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