Stylate Six: Sophia

Stylate Six - Sophia Genereux - Social Stylate

We’re excited to announce our new blog series, Stylate Six, where each member of Social Stylate will write a post sharing six items they’re currently loving! Our team is made up of powerful, engaging, and vibrant women who bring countless talents and contributions to the business. We’re all at different stages in our lives, with a variety of background experiences, and styles just as distinct. Our unique personalities and tastes are what makes Social Stylate the dynamic lifestyle marketing agency it is and that diversity is something we encourage and celebrate. Each of us is drawn to something different—from preppy chic to urban styles to eclectic vibes, we pretty much like something from each era and collection. So, we thought it’d be fun to highlight our differences and share how they guide our fashion, wellness, and lifestyle inspiration!

In this series, we’ll take turns sharing six items we’re currently digging, to give you an inside look at our personal tastes while highlighting things that inspire us, motivate us, or just make us smile.

Here’s what’s currently on our intern’s, Sophia Genereux, radar…

Jade Roller
This Chinese skincare tool is said to boost blood circulation, reduce under-eye swelling, and help products absorb better into your skin. I’m dying to try it.

Stone-Infused Water Bottles
These gem water bottles by VitaJuwel restructures your water using the power of gemstones. The water bottles are said to boost pH and oxygenations. They can be found at many small boutiques and even larger stores like Neiman Marcus.

Melissa Slides
Everybody knows the Birkenstock trend that aroused last year by popular style demand but some may be over the massive following and not to mention once they are worn often they lose their sense of style in appearance. However, the Melissa Slides are a great alternative that can be worn every day dressed up and down. The sandals are also made out of recyclable, fruit-scented PVC which gives the shoes a subtle scent.

Palmers Coconut Face Oil
This face oil is great for all year long and can be found at any of your local drug stores. It is great serum and moisturizer that elevates redness, boosts hydration and evens out skin tones all for under $10. The product also makes a great makeup primer and gives the skin a subtle effortless glow.

White Eyeliner (Seen On Rihanna)
Colored eyeliner has been a rising trend over this past year with the countless beauty bloggers and you-tubers promoting an array of products. Rihanna recently posted a photo of a new product that fans are storming about and saying is this product within her next release.

Beyoncé’s Instagram Aesthetic
Many fans may not notice the countless hours her social media team must put into her photos but we sure do. I was doing my daily creeping on Instagram and came across different photos posted of Beyonce that have been photoshop with different graphics for a lasting wow effect on your feed and I am loving it.

 

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Chatting With Liza Fragomele

Trudy Boutique in Wilmington, Delaware - Interview with Liza Fragomele - Social Stylate

If you work in fashion, the idea of opening your own store is probably somewhere in the back of your mind, but when is the right time to take that leap? For Liza Fragomele, owner of brand new Wilmington womenswear boutique TRUDY, it was when the right space became available.

Below, Liza shares her inspiration for the decor of the store, her favorite brands, and dealing with the online shopping competition.

What prompted you to start a career in fashion? Is that what you studied in college?

Fashion has been a love of mine since I was a little girl. I really don’t think I ever contemplated another career path. I moved to NYC as I got the opportunity and started working!

What made you decide to open your own boutique, TRUDY? Was there a defining moment when you realized you were ready?

I had been talking about opening my own store for forever. After moving back from New York I realized there was still a retail void in town and I started to get serious about the project. When we got word that this space was going to become available, I decided it was time to take the leap!

TRUDY is gorgeous — the way you decorated the space, it’s so chic, yet incredibly comfortable. Can you describe your inspiration/vision?

I knew I wanted a clean, neutral space so that the merchandise could do the talking. And I wanted an openness, to feel like the store was part of the block and vice versa. When it came to the actual furniture, the brass racks came first and the rest sort of just came together naturally. The art is actually my favorite feature design wise. Each piece tells a different story, but they work together so perfectly.

Trudy Boutique in Wilmington, Delaware - Interview with Liza Fragomele - Social Stylate

With so many consumers buying online, what made you want to open a physical store?

I myself have always been a big online shopper, but there’s something about walking into a store and walking out with something – it’s that instant satisfaction that I think people will always crave. Also I think brick and mortar shopping is more personal. You can really tell a story and create a mood that inspires customers – it’s hard to do that online.

Who is the TRUDY customer?

The TRUDY customer appreciates fashion, understands quality and enjoys an intimate and personalized shopping experience. Our selection is fun, modern and colorful. I really take my time with the buy and to make sure it stays super curated and unique.

What do you look for when selecting brands/pieces for the store?

I think about the realities of the women who live in this area and what makes sense for their lifestyles. I also try to choose things that are maybe a little outside the box style wise. I hope to introduce our clients to new things and to encourage taking fashion risks.

Trudy Boutique in Wilmington, Delaware - Interview with Liza Fragomele - Social Stylate

What are your favorite looks or trends for summer?

Mini handbags, chunky gold jewelry, pastels, mixing prints.

How would you describe your personal style?

I’ve always been a bit of a tomboy, but I think I’m dressing more feminine as I get older. I’m typically pretty casual though. I wear a lot denim, I love mixing colors and prints, and I think sneakers work with everything.

Who would you say is really killing it in fashion right now?

I’m super into a brand from Copenhagen, Ganni. Its super cool but feminine, and I feel really lucky to be carrying it. In the luxury fashion world, I’m loving Italian designer, Attico. I have the biggest girl crush on the two designers – their style is so good. Japanese designer, Sacai, will always be my favorite. I cherish the pieces that I have from each of her collections.

A little more about Liza…
TV show you love to binge-watch: Big Little Lies, Keeping Up With The Kardashians – I’m not ashamed 🙂
Cocktail of choice: Margarita in the summer, old fashioned in the winter
Favorite book or podcast: I just bought “The Power of Now”- I’m trying to work on being more present
Thing you love to do on your day off: relax outside
Fashion item you can’t live without: my Sasha Samuel locket necklace and Celine white cat eye sunglasses
Style Icons: Julia Sarr Jamois, Christine Centenera, Taylor Tomasi Hill

 

Follow TRUDY on Instagram and Facebook.

Photos by Kelli Wilke

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Artist Alex Rudin Brings Her Work Home

Artist Alex Rudin - Social Stylate

“Art is the great communicator and it is my firm belief that artists are a gateway to a deeper truth about the human condition.” – Alex Rudin

 

Whether you’re a passionate art fan or just someone who can appreciate a pretty picture, Alex Rudin’s work is sure to leave an impression.  Her creativity, self-expression, depth, and skill would be impressive for someone with decades of industry experience but, for a 22 year old, it’s just astounding.

Later this month, Alex, currently a resident of NYC, will bring her work to Delaware for her first solo show in her hometown of Wilmington. Below, Alex and Lauren chat about Alex’s relationship with art, her creative process, and much more.

 

Tell us about your relationship with art: when did it start? when did you fall in love with it?

Art to me is not just a hobby or profession, it’s a mentality. Art informs all aspects of my life. Going to college at Parsons taught me how to think like an artist: to value concept as an equal to aesthetics and content. My real love came when I began to understand the transcendental magic of a picture. Art is the great communicator and it is my firm belief that artists are a gateway to a deeper truth about the human condition.

Art has always been a substantial part of my life. I am fortunate to have come from a very creative family which enabled and encouraged me to explore my talents. I have always been artistic, but since I was small my Grandmother consistently urged me to focus on visual arts. These inherited gifts coupled with general support for my work has lead me to adopt art as not only a profession, but a way of life.

Artist Alex Rudin - Social Stylate

Describe your process: do you paint everyday, on certain days or only when you’re inspired?

My practice is informed by my life experiences and heavy introspection. I do not create when I am not inspired. Most of my paintings stem from deeper concepts predominantly focused on my experience and the psychological impact and contemplation of these observations. I prefer portraiture as a means of evoking psychological processes through form, color, and concept.

Is there a message or theme you hope viewers take away from your work?

The majority of my work attempts to peer into the moment when subconscious thought breaks through to conscious reality – of interior honesty amid exterior chaos. The expression of emotion is often diluted or redirected by self-control and other external factors.

We live our lives through a lens of presentation, a theoretical concept of persona. In Jungian taxonomy, persona refers to someone’s public image. This idea represents the mask we wear in public in order to impose a certain image about ourselves. However, one cannot solely retreat into a world driven by their persona without moments of unfiltered emotional breakthrough, sometimes only momentary. These moments of unmasked emotional purity are strikingly simple due to the fact that they are “real”. In an attempt to capture the intangible moment between repression and realization, my work attempts to glimpse into a private reality most people do not acknowledge.

Artist Alex Rudin - Social Stylate

Your incredible portfolio is quite extensive: portraits, architecture, graphic paintings, the list goes on. Do you have a favorite medium, style or subject matter?

As a young artist I continue to spend these formative years exploring content, material, and subject matter. Much of my previous work has been somewhat informed by school and various external factors. It has only been recently that my studio practice has begun to revolve around complete freedom of expression.

My distinct style is constantly evolving. It is clearly informed by past work. I am always surprised to see previous stylistic tendencies I thought gone reappear in my work. This happens all the time. I think of myself as building a visual repertoire, a bank to always source for new ways of communicating.

I do not favor one subject matter or medium over another. I use what the painting demands. In my practice, subject matter and medium are decided by the work, not me. Much of my practice is intuitive. I am the vessel through which the work is realized. Much of the time it feels like the end result is not in my control, but dictated by something intangible.

My work is also significantly informed by art history and my own personal artistic preferences. I am predominantly inspired by artists of the Vienna Secession such as Egon Schiele’s portraiture and Gustav Klimt’s ornamentation. Additionally, I reference from the Art Nouveau movement and the linear architectural taxonomy of Art Deco. Conceptually , I strongly align myself with the avant-garde, dadaist, and surrealist manifestos. These movements address the subconscious and directly challenge the notion of reality.

Artist Alex Rudin - Social Stylate

Your work will be on display at the COCA Art Gallery in Greenville later this month. How does it feel to share your art with your hometown?

Honestly it’s a little surreal, but also super exciting. I am thrilled to be able to present my work in Wilmington where I grew up. Having shown my work only in Manhattan over the past year, I am flattered to have the opportunity to present locally. I am hoping all those “who knew me when” will come out to see what I’ve been up to and enjoy the development of my work.

Alex Rudin’s solo exhibition at Coca Gallery (3829 & 3838 Kennett Pike, Suite 101 Wilmington, delaware) opens June 27th. For more info on Alex, visit her website and follow her on Instagram.

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June Mood Board

June Mood board - Social Stylate

Hello! Julia Johnson here, Social Stylate’s graphic designer, with some inspiration refreshment! Check out what’s inspiring us this month with our June Mood Board.

This month we’re all about action! Whether that action is taking an exotic vacation, bringing your workout outdoors, or schlepping your folding chair to the beach, we’re getting outside this month! Lauren has beat us to the punch with her gorgeous trip to Italy and London with her family. She visited Praiano, Positano, Pompeii, and Capri, rounded out by a post-royal-wedding London jaunt. She took in the sights of Pompeii, the Tower of London, Kensington Palace, Buckingham Palace, The London Eye, and London Bridge. Check out her ig for gorgeous pics of her trip (with special guest Hudson!). Lauren’s not the only one hopping the pond; Kelly and Carroll are taking enviable trips of their own. Kelly will be heading to Rome and Sorrento, and Carroll is headed to the French Open.

Summer is just days away, officially kicking off on June 21st. We’re finding any occasion to get outside. Why get active while helping the community? This month Motivate the First State is making it their mission to empower Delawareans to log their healthy activities for a good cause. Users simply log their activities online for “kudos” and that translates to money going back into the community. A win-win, if you ask us!

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