A New Era in Marketing

Marketing After COVID-19 - Trudy Boutique - Social Stylate

Trudy boutique – Photo by Kelli Wilke Photography

How has your brand navigated the COVID-19 situation so far? Did you adjust your marketing strategy? Did you adopt a different online shopping approach? Maybe you’re still trying to figure out how best to move forward in the current and ever-changing societal climate.

The Social Stylate team has been hearing a lot about business owners “pivoting” to meet today’s newest and unique needs. We agree that in many cases, change is necessary, and it hasn’t been easy. It’s essential to be respectful, aware, and sensitive to the world around us, and it can be difficult to know the right moves for your company in this ever-changing environment.

However, we think success in a post-quarantine world will demand that companies go a step further than a COVID-triggered pivot in products and messaging. Simply having made response-oriented changes won’t be enough. For lasting success, brands will need to be “pivotal,” establishing their authentic core and working outward from there.

Go back to your mission statement and why you started your business. If your plan has changed since the beginning, now is a great time to reevaluate and explore rebranding to best grow your company and start implementing those authentic, true-to-your vision changes.

Presenting your brand at its truest form, and not becoming who you think other people want your brand to be, will go much further in creating lasting, relevant, and valuable content for your audience. Establish your company as pivotal and you’ll see the quality of your client-base grow exponentially.

Tip: Don’t forget your roots! Remember, people follow your brand and shop your products because of you. Because they trust you, enjoy what you have to say, and believe you. Staying true to yourself will shine through and make you stand out in a crowd of companies who are bending to the will of the world instead of forging their own path.

Social Stylate can help you create pivotal branding and marketing for the post-COVID world. Our knowledgeable team offers expert brand messaging, marketing strategies based on the latest research, and authentic development for your brand or company. Contact us for a consultation to discuss how to brand for success in a new era.

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Client Love: Kindred for Kids

Kindred Skincare - Organic, Kid-Friendly Skincare Products - Social Stylate

We choose our clients carefully and only because we believe in what they’re creating and putting out into the world. This trust and respect also turn us into some of their biggest fans!

Our client Kindred Skincare Co. creates organic, oil-based skincare products that we just can’t get enough of! The entire line is so nourishing and effective. What’s even better is that the formulas are safe for everyone, including children!

Since 2016 when I found out I was pregnant with my first child, Hudson, I started to pay more attention to what I was putting into and onto my body. It makes you really stop and think about all the unnecessary chemicals that go into beauty and skincare products. I love that Kindred’s products are small-batched and organic; it makes choosing safe and healthy options for my family effortless!

At Home
I’ve been using Kindred’s Body Oil for both boys since their births. It’s lightweight, smells refreshing, and is the perfect formula to keep their baby skin moisturized! Another lifesaver is the Intense Moisture. It has an added boost of hydration and is great for any season since it soothes dry skin and bug bites! To combat diaper rash, I use Kindred’s special Bum Bum Cream (launching soon!) It’s fast-acting and easy to apply. For summer, a few spritzes of Shrinrin Spray Bug Deterrent is a must-have for our evenings spent in the backyard.

Bathtime is messy, of course, but easy, since I only use one product: the Foaming Wash. Hudson and Walker get sudsed up head to toe with the gentle foaming formula, including their hair! They smell delicious when they get out of the tub. In the boys’ room, I like to spray Shinrin Énergie Mist on their pillows and blankets to refresh the linens and the entire space. It makes the whole room feel brighter and cleaner.

A woman and son smile while wearing clay face masks

Hudson and I even did a mini facial together recently using the Clay Mask! Pro Tip: Kindred masks make for an adorable photo op!!

In the Diaper Bag
You can find a stick of Body Bâton on me wherever we go! It soothes chapped cheeks, dry lips, and diaper rash. I always keep a Body Oil Roller Ball in the diaper bag for on-the-go moisture, as well. It’s easy to apply and the perfect size. I know we’re not going far these days, but the travel-friendly packaging makes these products an absolute must, even just for running errands.

x, lag.

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Boss Lady: Kendra Edwards

Kendra Edwards looks over her sunglasses in this black and white photo

Boss Lady is a series that shares personal insights from creative women in business. This week we talk to Kendra Edwards. Kendra is the eCommerce Director of J/Slides Footwear, an original footwear company inspired by the streets of New York City and its local surf spots.

1. How did you discover J/Slides Footwear and what prompted you to choose them as your next career venture?
Not too long ago I had started my own consulting company, K.Consults, and was looking to take the leap into working for myself full time. Around the same time, I was invited to meet with the J/Slides team and we instantly clicked! I’m a fan of the product and I knew this was a brand that I could grow with. I also knew that I would be coming in at a critical stage in their Ecommerce growth. I felt like this brand HAD to be a closet staple every NYC girl owned and I wanted to be a part of making that happen!

2. What inspires you and fuels your creativity?
I am naturally a very driven person, so when that drive is met with a brand and/or product I truly believe in it sparks a fire in me that is exciting and intoxicating. Doing what I love and seeing a brand grow to its potential before my eyes, is the most gratifying feeling. It’s addicting, to be honest. It’s like this baby you get to mold into the dopest, flyest human being and send them off to take over the world. I can’t really describe the feeling. When you are on the right path of working with a brand you believe in you can’t turn the creativity off. You find yourself inspired by everything and New York is the perfect muse.

3. As Director of Ecommerce, what does your day usually look like?
Every day presents its own set of challenges and accomplishments. From the moment I wake up, I’m checking all our media channels to see if we’ve gotten press hits. Then to my email and the website to make sure there aren’t any major tech issues before I’m en route to work. As soon as I walk into the office I need to be on my game! There are times when I arrive and I have to spearhead an impromptu photoshoot because a new shoe went viral and we need to continue to promote and create content to drive sales. However it doesn’t end with the visuals, with all of our content production comes the need to edit our marketing calendar, update email templates, social media sites and homepages all before I’ve had a sip of coffee! But this is what keeps you on your toes in this industry.

4. What is J/Slides’ most successful form of marketing?
Organic and word of mouth marketing have been overwhelmingly successful for us. We have a loyal following that loves to share and post their love for J/Slides! Most of our online followers will hashtag us and then we gain new fans through them. From homemakers to teachers to travelers to influencers – they all have their own style and show how truly versatile the brand can be. It’s a beautiful thing and it really shows the essence of the J/Slides brand.

5. How do you stay ahead of the latest marketing trends and strategies?
It takes a village. J/Slides owners Jay Litvack and Dimitri Mavridakis are incredibly creative with years of experience powering some of the world’s biggest footwear brands. Their wealth of experience and foresight keeps us current and on-trend. I also have an amazing tribe of stylish international friends in a wide range of industries that keep me on my toes when it comes to what’s trending. Networking is also key, a casual conversation over coffee can get your brand included in a top publication or TV segment. With all of this in mind, I would argue that the most important part of our company’s strategy is consumer insight. Listening to our customers, responding and making the necessary changes to attain and retain customers.

6. Share one piece of advice you have for someone getting into the Ecommerce industry.
It’s a rollercoaster ride! The highs are high and the lows are the best teachable moments you will have in your career. The best thing about Ecommerce is the ability to carve your own lane, put your creative stamp on your brand or the brand you work for and see the fruits of your efforts in real-time. The best part about my job is I get to single-handedly shape the way our consumers shop and interact with the brand.

7. Who is a boss lady who inspires you and why?
I don’t have just one, I have many. I am inspired on a daily basis by my Girl Gang made up of badass women that are killing it in their respective careers. It’s inspiring to be around other creative women who push me to explore my creativity and boldness in the digital space. They uplift me in moments of self-doubt, hold me accountable to my goals and aspirations, and are always on standby with a dirty martini to celebrate my accomplishments 🙂

Just for fun!
How I take my coffee: Medium Roast with two sugars with a splash of almond milk
My favorite book is: Becoming by Michelle Obama
The tv character I’m closest to is: Maxine from Living Single
A song that I can’t help but dance to is: Anything by CiCi Peniston or circa 1990’s.
The last new thing I tried was: Kundalini Yoga

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8 (Digital) Things To Do While Stuck At Home

A lake with a ring of ripples against mountains in a purple wash
The Social Stylate team wants to take a moment to send our love and support to our clients and community. Things might be anything but normal right now, but as Fred Rogers said, “Look for the helpers.” There are so many people out there who are generously offering their skills and services virtually while we’re spending time at home. Whether it’s a tour of a museum, free meditation classes, or access to Broadway shows, people and companies are really stepping up to help one another during this time of social distancing.

Take a look at some of our favorites right now!

Go to a concert
The Metropolitan Opera is streaming opera performances each evening, look for your favorite artists to see if they’ve released anything new, and check in with Gal Gadot for some star-studded karaoke, no balcony necessary!

Meditation at your fingertips
Take a deep breath in, deep breath out, and download the Calm app for a few free meditation sessions. For when you need a minute or 30 to decompress and realign your perspective and priorities.

Visit a museum
Many museums are offering free virtual tours of their collections right now. Take a slow walk through the Smithsonian, The British Museum, and Van Gogh Museum. For a comprehensive resource of works around the world, check out Google Arts & Culture!

For the audio-lovers
The Social Stylate squad loves a good podcast! They’re so easy to fit into your day, whatever you’re doing, and have such a wide variety of topics. Take a look at our Squad Highlights on Instagram, there’s something for everyone!

Storytelling
Celebrities are reading children’s storybooks via Storyline Online and #savewithstories!. Both sites are great resources for children to listen to books being read aloud by some of your favorite actors!

Head to Broadway
Broadway shows are available for viewing without the crowds, without the traffic, and in the comfort of your own home. Channel your inner stage personality and brush up on all the shows you’ve been missing!

Go for a dip in the ocean
Check out aquariums around the country for live webcams and a behind-the-scenes look at all things under the sea. Don’t forget to visit the Shedd Aquarium on Twitter for the latest in their penguin escapades, as they let penguins explore the aquarium to keep them (and us!) engaged, entertained, and curious.

Keep following your favorite brands and blogs
Social media can be a healthy way to stay connected to each other during this time of social distancing. Our content creator, Sarahanne Alexander, writes her own blog and on the latest post is talking about what’s been helping her, while she continues to share photos of her town. Make sure to check in with each other often. Sending positive messages and beautiful images can brighten people’s day!

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