Boss Lady: Olivia Falcione

Boss Lady is a series that shares personal insights from creative women in business. This week, we chat with Olivia Falcione, publisher of Modern Luxury Weddings Philadelphia, where the newest inspirations and top vendors debut in the season’s most gorgeous weddings. Olivia brings her vast advertising and sales experience, unwavering persistence, and love for all things Philadelphia to the luxury wedding industry.

1. Tell us a little bit about yourself and your career

First, hello! And thanks for inviting me to be on the Social Stylate blog! To take you back a bit, I am born and raised in the Philadelphia area and I went to college at Penn State University. While I studied public relations in college, the majority of my career has been in advertising sales and publishing. After graduating at PSU, I got my first start in magazine ad sales as an Account Executive at Global Traveler magazine, based in Yardley.  This is where I really learned the ins and outs of sales and I immediately knew it was for me. I then started at Modern Luxury, but in their New York City offices, where I worked solely on the NY market publications, including Manhattan magazine and Beach magazine (in the Hamptons). While I loved living and working in New York City, I was happy to come home to Philadelphia, where I ended up at Philadelphia Style magazine. I left Philly Style briefly for an opportunity at Sparks Marketing Group, where I worked in event partnerships and sales. However, it didn’t take me long to come back to the publishing world. I was thrilled to re-join the Philadelphia Style team in September of last year and to take on the Publisher position of our newly launched bridal publication Modern Luxury Weddings Philadelphia.

Outside of work at the magazine, I stay busy ( and constantly entertained) with my very active 3-year old son Gabriel. I appreciate spending time with Gabe, along with my family and friends. Other things I love? Strong coffee, red wine, exercising, traveling, trying new restaurants in the city and, of course, weddings!  

2. Describe your current position at Modern Luxury and how you got to where you are today.

In my current role at Modern Luxury, I am the Publisher of our bridal publication Modern Luxury Weddings Philadelphia. Focused on the sales side of the magazine, I work alongside our team to ensure that we are building partnerships with the top luxury brands in the wedding industry here in Philadelphia. We create advertising programs for brands that include print, digital, social media, and event exposure. I feel grateful to work in the bridal category, as Philadelphia is made up of some of the most talented and passionate professionals in the entire wedding industry. In addition to weddings, I also am involved in the advertising and sales for our sister lifestyle publication Philadelphia Style magazine. I have been working in publishing & advertising sales for almost 10 years now, with a strong focus in the luxury market. I have learned to understand the needs and expectations of clients and the audience in the luxury publishing space. I believe my experience & knowledge in this industry has brought me to where I am today. Also, learning that persistence is key and that if you don’t ask for it, the answer will always be no.

3. How has media convergence impacted the creation of advertising campaigns for Modern Luxury?

I think when industries and trends change, you have no choice but to change with them! With the shift towards digital and social media, we of course, had to adapt to ensure that we could offer our partners integrative programs that allow for them to connect to our audience across all platforms.  While our print publications continue to be a big focus for us, we can accommodate the needs of our clients with our exceptional digital capabilities and strong social media networks. But might I say that I still personally believe that there is nothing better than the touch and feel of a magazine versus a swipe on a screen!

4. Were you able to experience luxury travel during your time with Global Traveler Magazine? If so, describe your adventure.

Yes, I was! I was able to travel quite a bit and stay in multiple luxury hotel properties in the US and abroad. I would say my trips to the United Arab Emirates are most memorable. It was my first experience flying international business class, which I’d fly everyday if I could!  I was very impressed by Dubai and would love to return for leisure.

5. What inspires you and fuels your creativity?

As a mom and role model to Gabriel, he is really my inspiration and motivation. I am inspired by him daily to set a good example and to show that as long as you’re willing to put in the work, you can achieve whatever you set your mind to!

In terms of my creativity, I am fueled by fashion, music, traveling, and art – particularly photography. I am also inspired by our own magazines, by learning what’s new and exciting with the people and brands of our own city. Lastly, I am a sucker for Pinterest. I could make vision boards all day!

6. Why did you decide to take the position of Director of Strategic Partnerships at Sparks for Big City Moms? What was your most memorable moment from that experience?

As I had been in publishing for the majority of my career, I was excited to take on a new challenge in the events and sponsorship space. Also, as a mom myself, I could really relate to the audience of Big City Moms and understand their needs and expectations. My most memorable experience would be seeing the final product of our work with our Biggest Baby Shower Ever events, which are held in multiple cities across the country. The events had such a great energy and were really enjoyable to be a part of.

7. Who is a boss lady who inspires you and why?

While she may not be your typical ‘boss lady,’ I really admire Jennifer Lopez. She is extremely successful and always seems to be taking on new challenges in her career. I think in any industry, in order to grow, you have to be willing to step out of your comfort zone and challenge yourself. She seems to have that down! She also stands out to me as someone who stays current with the changing times, but still true to herself. I think being able to adapt to change, while still owning ‘your brand’ plays a big part in the longevity of your career and/or business.  She also still manages to balance life as a mom, stay in amazing shape and somehow, never ages! #teamjlo

Just For Fun

Favorite kind of coffee beans: While I love coffee, I can’t say that I know too much about beans!  I can say that I love a strong, dark roast with just splash of milk, one in the morning and then a pick-me-up cup around 3pm.

A perfect night at home includes: a funny movie, a glass of wine, cheese, sweatpants, and Gabriel

If I could learn a new skill, it would be: Calligraphy! I have been really wanting to take a calligraphy class recently

Best movie involving a wedding: I’d say it’s a tie between My Best Friend’s Wedding and Wedding Crashers

My favorite place to vacation is: Italy and Spain are two of my favorites.

   

CLICK HERE TO READ MORE BOSS LADY INTERVIEWS

 

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Kindred Skincare Facial

Before we started working with Kindred Skincare, I was already a huge fan. Our client Houppette, a cosmetics and accessory boutique, introduced me to the line several years ago and after one use of the brand’s Body Oil, I was hooked.

When Houppette said they were offering a Kindred Skincare organic facial in their newly launched spa, I was one of the first to sign up!

Kindred Skincare Organic Facial at Houppette in Greenville, Delaware - Social Stylate

I was immediately relaxed as I stepped into Houppette’s newly launched spa room. I laid on the warm, plush table and enjoyed the subtle scent of lavender and lemon while calming instrumental music played in the background and the facialist, Vivian, prepared to begin the Kindred Skincare routine.

Step 1: Cleansing
Vivian massaged a generous amount of Kindred’s Blemish Cleanse onto my skin for several minutes before slowly removing it (and all the day’s stress) with a hot towel. *insert relaxed sigh here*

Step 2: Exfoliating
She then applied Polish Cleanse and massaged it onto my forehead, chin, nose, and cheeks for a full five minutes. A gauze mask was placed over the exfoliating cleanse and, using a soft bristle brush, the pre-warmed Clay Mask was applied. Then, Vivian (who’s now my new favorite person) used a Gua Sha Tool to press the clay into the gauze to stimulate the lymphatic system.

Layering the products like this allows the willow bark oil and other botanicals in the scrub continue to work in combination with all the lovely fruit acids, plants, and clays in the mask. The cotton gauze allows the mask and fig seeds to be more efficiently removed, and it holds the clay in when you use the Gua Sha Tool.

While the mask worked its magic, Vivian gave me a soothing hand, arm, and décolletage massage. She started with Oil Cleanse, then exfoliated my skin using Polish Cleanse, and finished up with nourishing Body Oil. You can choose between Kindred’s signature Body Oil or La Femme, which has a light floral tone and a touch of illuminating mineral powder.

Vivian then rolled up the gauze mask and used warm and wet washcloth mitts to gently remove the Clay Mask.

Step 3: Toning
A spritz of Kindred’s subtly fragrant Shinrin Énergié Mist was applied, which is pampering and refreshing on its own but also removes any remaining fig seeds or clay from the skin.

Step 4: Moisturizing
Warm Morning Moisture Oil (you can choose between Morning Moisture, Nightly Nourish, or Intense Moisture) was brushed on my face and décolletage and gently massaged in, making sure to completely condition the skin. This part was so thoroughly relaxing, I didn’t want it to end.

Step 5: An Extra Treat
Vivian made sure to wipe away any excess oil, then blotted Under Eye Treat beneath my eyes to protect against unwanted wrinkles.

Step 6: Pop Of Color
Before my hour of bliss came to an end, Vivian applied Kindred’s Baton Rose onto my cheeks and lips to give my skin a pop of color.

This was a wonderfully pampering and relaxing experience that I would be more than willing to repeat until the end of time. My skin felt rejuvenated and was glowing when I walked out of Houppette. It was the perfect addition to my day, and brightened up my skin during this cold winter weather!

x, Lauren

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Boss Lady: Elissa Bloom

Elissa Bloom, executive director of the Philadelphia Fashion Incubator - Boss Lady - Social Stylate

Boss Lady is a series that shares personal insights from creative women in business. This week, we chat with Elissa Bloom, the executive director at The Philadelphia Fashion Incubator, where newly emerging fashion designers grow their brand in a designers-in-residence program. Elissa “brings a unique and fresh understanding to the world of fashion and business.” 

1. Tell us a little bit about yourself and your career.
I grew up in Boston and am an alumnus of UMASS Amherst.  I always had a love of travel and have lived in London, Los Angeles, Paris, and New York before moving to Philadelphia in 2008.  While in New York, I worked in product development at Bloomingdales and traveled on many international buying trips to Asia and Europe to finalize samples and attend trade shows.  Once I learned about manufacturing and production, I launched my fashion brand – Elissa Bloom New York, a line of colorful and functional accessories that sold in departments stores, boutiques, spas, and museum gift shops.  When I moved to Philadelphia I started teaching fashion entrepreneurship at Drexel and Moore and I was amazed at all the fashion talent in Philadelphia and became inspired to help women build their fashion companies in Philadelphia.

2. What is The Fashion Incubator and what is your role there?
The Philadelphia Fashion Incubator is a one-year residency that teaches the business of fashion to six emerging fashion designers.  Throughout the program we offer space at Macy’s Center City, dynamic workshops on the business of fashion, selling opportunities, business resources, mentors, trip to NYC along with exposure in the fashion eco-system of the city…all to support designers in building and growing their businesses to the next level of sustainability.

3. Last year marked Philadelphia’s first Women’s Entrepreneurship Day and also the city’s first WED conference. As the WED Philadelphia Ambassador, what changes do you hope to see in the women’s entrepreneurial community?
It is an exciting time for female entrepreneurs in Philadelphia.  There are more business resources (co-working spaces, mentorship, education) available to support women in launching and building their companies in the region.   What I would like to see more of is investment opportunities for women-owned companies.  In addition, more networking opportunities for women from various sectors to connect and collaborate together.

4. As a woman passionate about supporting other women, what do you think of the conversations happening in our culture right now?
There is a strong paradigm shift taking place with women becoming more fearless in speaking their truth, strong in standing up for others and themselves along with being courageous in stepping in their power to lead themselves and others.

5. Who is a Boss Lady you admire and why?
My favorite boss lady is Donna Karan.  I recently heard her speak and she is the ultimate female entrepreneur – combining her extraordinary talent passion and vision to build her Donna Karan empire, sell it and then reinvent herself by launching Urban Zen and giving back to the global community through teaching and showcasing talented artisans from around the world.

6. What advice do you have for those looking to go from employee to entrepreneur?
Develop your product/services, do extensive market research and launch as a side hustle before leaving your day job.  Know that entrepreneurship is a roller coaster of a ride and you will have many highs and lows along your business journey, to create an advisory board and support yourself and your goals with a strong team. Focus on the next three months, build slowly and if you love what you are doing it will never feel like work.

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Giving Back This Holiday Season

Alexis Kletjian - YoungMoms Stocking Raffle - Social Stylate

Win a holiday stocking full of goodies from select Kennett Square and surrounding businesses!

This holiday season, our client Alexis Kletjian created a contest to benefit YoungMoms, a non-profit organization dedicated to providing local young mothers with the tools, motivation, and support needed to overcome challenges and create a stable future for their families.

Inspired by events in her own life and in the lives of her loved ones, Alexis understands the difficulties that mothers face. “When my brand gained traction, I decided to use the jewelry I created to bring meaning and joy to women,” she says. This season, Alexis is working to assist YoungMoms in their effort to support women in overcoming obstacles and making positive choices.

In addition to donating all raffle ticket sales to YoungMoms, Alexis is gifting one of her beautifully crafted and designed Mini Shields to each of the moms currently in the community. So 43 lucky women will have their very own shield talisman! “Jewelry is transformative; something to be cherished and passed down,” Alexis believes. “It is my hope that these shields will become their armor and inspire the passion to pay it forward one day, if and when they can.”

To enter to win a stocking, buy a $5 raffle ticket at Alexis Kletjian Fine Jewelry, Kennett Brewing Company, or Marché until Sunday, December 16. The winners will be announced Monday, December 17, so you still have time to enter!

All ticket sales will be donated to YoungMoms. For more information, click here.

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