Boss Lady: Asata Maise

Boss Lady is a series that shares personal insights from creative women in business. This week we talk to Asata Maisé. Asata is a fashion designer and founder of Asata Maisé, a sustainable clothing brand with a modern approach to vintage-inspired staples.

1. Tell us a bit about yourself and your career!
My name is Asata Maisé. I’m from Wilmington, Delaware. I am a fashion designer whose focus is sustainability. Over the last 8 years, I’ve lived and worked in LA, London, and NYC with other designers and brands. I now have my own line of handmade items available at asatamaise.com.

2. What is it about vintage designs that draws you in?
The first thing would be the quality. Vintage clothes were typically constructed better and withstand the test of time. Fabrics and trims also draw me in!

3. We love that phrase “circular consumption,” why is sustainability in fashion (and in general) important to you?
The fashion industry is responsible for so much water waste and pollution (from dyeing and micro plastics), more carbon emission than international flights, and landfill waste (fast-fashion). All of these factors and many more contribute to climate change. I personally do what I can on a daily basis to consume mindfully and bring awareness to how our relationship with fashion affects us in the long run.

4. Congrats on your Vogue interview! How has business changed for you since it came out?
Thank you! The Vogue features have exposed my work to a larger audience which has helped my business tremendously. I used to work part-time jobs to support my business. I’m a full time designer now! In the last 4 months, I’ve had more sales and press than I’ve had throughout my career.

5. What inspires you and fuels your creativity?
Pretty much everything I come across! Films, books, colors, nature. Right now, I’ve been inspired by my personal growth and evolution. I intend to be as authentic as I can through my work by knowing myself better.

6. Any specific color or pattern you’re loving to work with right now?
Yes! With the seasons changing, I’ve been leaning towards greens, browns, and deep reds.

7. Share one piece of advice for someone who wants to break into the fashion industry.
Take advantage of free resources such as social media, tutorials on YouTube, and interviews of those who inspire you. Network and reach out to your local community or build one. Finding a mentor was something that also helped me understand the industry better.

8. Who is a Boss Lady who inspires you and why?
Rihanna. She’s become such a successful entrepreneur. I admire her hard work and dedication to bringing her vision to life and her focus on inclusivity.

Just for fun!
All time favorite fashion designer: (hard one) but I’d have to say Alexander McQueen for his ability to translate emotions through clothing!
Movie with the best costumes/fashion: What A Way To Go (featuring Shirley MacLaine)
Favorite local business: Hayes Sewing Machine Company on 202
How I prefer my coffee: I prefer green tea 🙂
To me self-care means: listening to my own needs & naps!

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