Boss Lady is a series that shares personal insights from creative women in business. Today we chat with Beeta Hashempour, who is editor-in-chief of Miss Sophisticate, one of our favorite online lifestyle magazines. Beeta is a great example of modern success and we couldn’t be more excited to have her as part of Boss Lady!
Tell us a little about yourself.
Hello! My name is Beeta Hashempour and I am the Editor-in-Chief of the online magazine, Miss Sophisticate. I was born and raised in Laguna Beach, California, but after working in fashion and living in New York, I was inspired to create my own online lifestyle publication. When I’m not working on my magazine, I love cooking and entertaining at my home, traveling, and hiking on beach trails with my dog, Bentley.
What prompted you to create Miss Sophisticate?
When I lived in New York City, I worked as a social media specialist for the fashion company, Rent the Runway, and it was there that I was introduced to the online blogging community. I was excited about the prospect of directly being engaged with readers and exchanging ideas with them, so in addition to creating the company blog, I created a personal one as a fun hobby. I ended up spending a lot of time writing blog posts and creating inspirational content, but I was loving every minute of it, and apparently so were my readers. When I found out I actually had people following me and interested in my blog content, I decided to go full-time with it and, most recently, created a monthly online magazine that accompanies the blog.
What is your most successful form of marketing? Has it always been?
Aside from creating beautiful content (which is key for attracting readers to your blog via social media channels, and especially true for sites like Pinterest), I try to always be positive, actively engaged with my readers and followers, and work from a place of complete passion. Everything I post and everybody I work with are in unison with what I love and believe in. My readers know that I’m dedicated to my blog and that the tips and ideas I offer actually come from personal experience. That authenticity is the best way to not only attract visitors to your content, but maintain them as well.
What inspires you and fuels your creativity?
I’m very inspired by film and travel. I minored in Film Studies when I attended UCLA, and I’ve always had a deep appreciation for cinematography and storytelling through a visual medium. I love great classics, such as “The Godfather” by Francis Ford Coppola, and more recent films, like “It’s Complicated” and “Something’s Gotta Give” by Nancy Meyers, for their brilliant use of set design to tell their stories and inspire viewers. Traveling is also a very cultural experience for me and always provides me with a different perspective than the one I’m accustomed to at home, so it’s really wonderful for inspiring fresh content.
What advice do you have for those looking to be their own boss?
Whatever endeavor you choose to set out on, make sure it’s something that really resonates with you and that you truly, 100% love. Because if you love it, chances are you will dedicate a lot of time and focus on it, which is necessary for any entrepreneur to be successful. I also think it’s really important to be a kind and positive human being. I make it an intention to be kind to every person I come across, regardless of their attitude or disposition. Being negative or mean only hinders your own success. I also think that once you are your own boss and successful at it, you should always remember where you came from and continue to support fellow entrepreneurs in their endeavors too. I think sometimes bloggers, especially, gain a lot of success and stop responding to readers or only partner with other individuals if there’s great personal gain for them. Support your fellow female peers and lend a helping hand, even if you’re not getting anything tangible in return. Know that you’ll be getting good karma!
Just for fun questions:
What are three things on your lifelong bucket list?
I want to host a dinner party on a boat along the Seine River.I want to sit down with Oprah over a cup of coffee. And I want to be able to create a hugely successful charity for those in need.
Favorite place to travel and why?
Paris. I always say that you see a lot of cities and places in movies and TV, and they look beautiful, but when you get there, it’s just not the same. Paris, however, is one of those cities that doesn’t disappoint, and if anything, exceeds all your expectations. The sights, the food, the fashion, and just the overall relaxed approach they have to life has me going back there year after year.
Most recently read book that you loved?
I read a book by Elizabeth Bard, titled “Lunch in Paris.” It’s a story I think most women are intrigued by: moving to Paris, falling in love, eating up delicious food, and getting lost in the magic of it all.