Boss Lady is a series that shares personal insights from creative women in business. This week we talk to Meg Golz. Meg is the Director of Marketing at Parabo Press, a print service that fills “your space with joy, by turning your photos into personal, design-forward home décor, photo books and more.”
1. Tell us a bit about yourself and your career.
Hello! My name is Meg and I’m the Director of Marketing at Parabo Press. We are an online photo printing company and we specialize in bringing digital memories to life with thoughtfully-designed photo prints and décor.
I started working at Parabo Press in 2016. My focus started with social media and paid advertising, but now I’m responsible for all things marketing. I love that I get to wear many hats and get to work with a small and brilliant team of women who inspire me each day. I also love working in the vibrant city of Madison, WI, with the beautiful capitol building just a few blocks away.
2. What inspires you and fuels your creativity?
In my personal life, I am always creating – whether that’s playing music, making art, baking, building, etc. I think that lends well to being a creative marketer. So much of marketing is the process of trying and failing and trying again, but always being inspired by and learning from what you’ve tried and what is next.
3. What makes Parabo Press special to work for, as well as to shop with?
Parabo is pretty special to work for because of our amazing team. We are a small team, and everyone plays a major role in our growth, leading us to be super connected with and supportive of one another and our photo printing mission.
I think we’re pretty special to shop with because our products are such high quality. We focus on thick matte paper, archival ink, and clean design – and we print everything in the USA.
4. As Director of Marketing, what does your day usually look like?
My days are always different – and that’s what I love about working for Parabo. One day I can be planning a social media giveaway – working on landing pages, copywriting and campaign graphics – and the next day I could be working on a targeted ad campaign via Instagram or new product design and launch strategy.
5. What’s your favorite form of marketing?
To reach existing customers, email marketing. There’s so much you can do with email marketing. You know it’s going to a users inbox, wherewith social media, it’s often tough to beat the algorithm. It’s also free!
To reach new customers, paid advertising through social channels. If you have any budget for marketing – use it here! The targeting and testing features that are available on these platforms are spectacular. Plus, you can see a direct correlation with what you are spending and the return you are getting, so you can really make an impact with that spend.
6. We love how your Instagram account looks so bright and family-oriented! What’s your strategy for maintaining a singular online vibe while still making sure to reach a wide audience?
Thank you! I will start by thanking our customers. Our products definitely have a design aesthetic that is very shareable. They share photos with us that we then share on our feed – we love showing off the beautiful photos our customers print and display. I think that user-generated content really connects with a wide audience and should play a part in anyone’s social strategy.
We also work with another brilliant Madisonian, photographer Nikki Hansen, who really understands our clean aesthetic and does an incredible job taking photos of our products. Having one photographer to create a streamlined image portfolio is a big help.
7. Where did you develop a passion for marketing?
I began my journey studying audio engineering – recording music for bands, audio for commercials, etc – and along the way, I realized how much marketing plays a part in any of those recorded pieces. For example, if a recording artist doesn’t take the time to properly market a new track, no one will hear it. As a musician, that really connected with me, so I was inspired to dig deeper.
I got my degree in the media business with an emphasis in marketing and dove headfirst into running social media for a musical instrument retailer. Throughout my education and time in that role, I kept discovering additional ways to market beyond traditional channels. I guess I’ve just never stopped trying to learn what else is out there.
8. Who is a Boss Lady who inspires you and why?
A Boss Lady who inspires me is my sister, Sarah. She is a high school environmental science teacher. Not only is she working toward making an impact on young lives each day, but she is an incredible leader. Though she is in a completely different field than I am, I learn so much from observing the way she leads in her classroom, balances her work and family, and provides support to all those around her.
Just for fun!
In my spare time, you can find me: Playing in my indie rock band Seasaw or baking cookies and recommending music on my account @cookiebytes.
Favorite Instagram account: @borderlandsbakery – I’m an amateur baker who makes sugar cookies, and Lisa’s account is so inspiring.
The last movie I saw in theaters was: 1917 – absolutely brilliant in every way.
Mountains or the sea: Mountains
How I prefer my coffee: Medium roast, black. I love our local cooperative, Just Coffee.