Boss Lady is a series that shares personal insights from creative women in business. This week we chat with Sara Murray, the owner of confetti & co. Sara is the ultimate event designer and planner for your special day. Also, there is no doubt in my mind that she will become your new bff.
Tell us a little about yourself.
My name is Sara Murray and I am the owner and lead event designer & planner at confetti & co. We are a Philadelphia based event firm that specializes in quirky, modern weddings. When I’m not planning weddings or special events, I’m a huge movie buff, I play the ukulele in a folk band, I love decorating, coffee & desserts and I spend a LOT of time with my videographer boyfriend and cute French Bulldog Millie exploring our neighborhood, Fishtown!
What prompted you to start confetti & co.? P.S. We LOVE the name!
First, thanks! We love our name too! I have always worked in weddings & special events in one way or another, from working with bakeries, florists and other local event planners – I always knew this was exactly what I wanted to do. I had spent the two years prior to going out on my own at Anthropologie’s wedding brand BHLDN as their decorations stylist and helping to plan national trade and trunk show involvement. While trade/trunk shows were a lot of fun – I was still missing connecting with couples and being there to help them enjoy their big day! I knew I had something unique to bring to the Philadelphia market and took a leap of faith by saving up enough money to keep me going until my lease was up and heading out on my own. Thankfully, it paid off and now it’s almost a year later and the business is going strong!
What is the hardest part about being a wedding/event planner? Your favorite part?
It’s always tricky to make sure everything is perfect. Reality is, things happen – life happens. The hardest part is thinking on your feet and coming up with those game time solutions to keep a wedding day running smoothly. This also happens to by my favorite part. The energy, all the preparations that lead up to this one magic day – where all those moments come together and create a unique experience. It’s my favorite.
The wedding/event industry has really grown with Pinterest and blogging. What kind of impact do those channels have on your business? Do you find effective for obtaining new clients?
I love blogging and pinterest and most of all instagram! I think they’re all really great tools and definitely helpful to my business in connecting with our clients and potential clients! Pinterest is having a huge impact on our business as it gives us a collaborative internet space to share ideas and inspiration to make sure everyones on the same page while designing! Also, we have had a few couples find us through our social channels – which is amazing. It’s a great way for clients to get a sense of our style and personality!
What advice do you have for those looking to go from employee to entrepreneur?
It’s not easy. That’s my advice. It’s a never-stop, sink or swim kind of thing. To quote one the great MK&A movies of the 90s – it’s gotta be one of those “can’t eat can’t sleep, reach for the stars, over the fence world series” kind of things. You have to want it so bad and be willing to work for it every minute. You have to sacrifice a lot. But, if the dream is worth it, then every moment spent hustling will be worth it.
Just for fun…
What songs are on your ultimate summer playlist?
Oh man, there’s so many good ones! Right now i’m obsessing over “I Saved Latin! A Tribute to Wes Anderson” cover album – perfect for a drive down to the beach. Also, I cannot stop listening to Lost Queen by Pharrell. Oh, and Beyonce forever.
Which actress would you want to play you in a movie about your life?
Zooey Deschanel? America Ferrera? Jennifer Garner? Mindy Kaling?
Favorite chick flick?
You’ve Got Mail & Forgetting Sarah Marshall are tied for the top spot.
P.S. How do you get any work done when you have the cutest dog ever?
It’s hard not to hug her every second. I have to practice great restraint.
more on Sara