Boss Lady is a series that shares personal insights from creative women in business.This week we chat with Gabrielle & Brittney Flank, sisters and founders of The Frosting Company, an Artisan product line that is free of gluten, parabens, sulfates, phthalates and artificial preservatives. These two inspirational ladies share their story of hardwork and dedication as young entrepreneurs all while spreading awareness.
1. Tell us about yourselves and your career.
Gabrielle: I am an 18 year old high school senior, Huffington Post blogger, entrepreneur, philanthropist and public speaker who promotes a message of positivity.
Brittney: I am 24 years old and I am a graduate of DeSales University with a degree in communication. I am the co-owner of the Frosting Company and enjoy spending time with my family and giving back.
2. What is a typical work day like for you ladies?
No two days are ever the same. We usually start with a morning meeting where we go over what we want to accomplish for the day. Gabrielle is a senior in high school and has to schedule time to do her school work. Brittney usually is the one to check and respond to emails. We manufacture all of our products in house and mid-day we work together on fulfilling orders.
3. Where did the inspiration behind the Frosting Company come from?
The inspiration for the Frosting Company came after Gabrielle was diagnosed with cancer. Because of Gabrielle’s diagnosis we became aware of the harmful chemicals and toxins in many of the beauty products we were using. We learned that your skin is your largest organ and after Gabrielle’s cancer diagnoses we became aware that a large percentage of what you put onto your skin is absorbed directly into your bloodstream. We wanted to design products that we felt safe using, were beneficial and that everyone could enjoy!
With our passion and love for natural products we decided to create our own line of Artisan products that are free of gluten, parabens, sulfates, phthalates and artificial preservatives.
4. Starting a company with your sister must be so exciting, how do you delegate who does what in the company?
Being sisters is a really great advantage because we know each other so well. We know each other’s strengths and weakness and can play off of that.
Gabrielle: I have always had a love and passion for science. So formulating products came naturally to me.
Brittney: I was a communications major in college and have always enjoyed the administrative, creative, and marketing aspects.
5. Can you explain how your products are made and what makes them so different from other products?
Our story is one that people can really relate to. It is important to us to use organic, fair-trade, food grade and natural ingredients. We use the finest and most delectable ingredients in order to create a luxurious experience each and every time. We wanted to create a line that was great for your skin and that people enjoyed using at any age.
6. What has been your most successful form of marketing so far?
Social media by far has been our most successful form of marketing. It is amazing how technology allows people to connect with each other from around the globe. Because of social media we are able to communicate directly to our consumers with a push of a button.
7. Where would you like to see The Frosting Company in the next 5 or so years?
In 5 years we would like to see the Frosting Company as a household brand. We want to work to continue to educate people to know that what you put onto your skin is just as important as what you eat.
8. Who is a #BossLady that inspires you?
A #BossLady that inspires us the most is without a doubt our Mom. She is an entrepreneur herself and continues to give us guidance and inspiration. Our Mom is our biggest cheerleader and has always encouraged us to pursue our dreams.