3 Email Marketing Tips

Are you a business owner who’s looking to refocus your marketing strategy? A great place to start is by creating a vibrant email presence. Email marketing is a personal and effective way to speak directly to your customers. Social media platforms, like Facebook and Instagram, are constantly changing their algorithms, so email is a great way to get right in front of your readers. Your customized message will be delivered directly to their inbox so they can refer to it whenever they want, and it won’t get lost in the mix of a busy news feed.

If you’re still on the fence, according to HubSpot, “86% of consumers would like to receive promotional emails from companies they do business with at least monthly.” If they’ve purchased something from you in the past, there’s an excellent chance they want to be a repeat customer. Give them that opportunity by creating engaging emails!

Here are a few tips to get you on your way:

1. Keep emails 90% educational and 10% promotional. You have something unique to share with your customers and they want to hear it. Focus on what you can show, tell, or teach your readers and they’ll love you even more, then throw in that quick promotional bit at the end and don’t forget a call-to-action! A great example is Kirna Zabete (see below). They show their customers what’s new in the store, feature call-to-actions (“shop new arrivals”), and include a promotion.

Email Marketing - Example Email Blast - Kirna Zabete

2. KISS- Keep It Short & Sweet. If you give your customers just a hint of what you want to share, it will make them interested in finding out what else you have to offer (like the latest fall fashion

3. Experiment! Creating dynamic material can be your make-or-break email marketing moment. Don’t be afraid to shake it up and try something new.

There’s more to email marketing than this short list, so if you’re interested in learning about the rest of our tips, contact us! We’ll chat about marketing strategies and help you to grow your business into exactly what you’ve been working towards.

P.S. Take a peek at this blog post on “The Email Blast Done Well” from 2012. These brands are still nailing it in email marketing.

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To Serif, or Not to Serif? And that’s just the beginning…

How To Choose The Right Typeface - Social Stylate

How to choose the right typeface for your project

Hello! Julia here, Social Stylate’s graphic designer, and I’m here to talk (type?) typefaces. I have been an artist since I could grip a pen, and a graphic designer since I “artfully arranged” my first tri-fold science board in grade school. Back in the day (aka the glory days of Windows 95), all I had to work with were the 20 or so preloaded Windows fonts, back when Comic Sans was fun and Papyrus was exotic. With the explosion of font availability in the form of type kits and open-source sites, the selection can be both thrilling and overwhelming. With that in mind, I wanted to share my concept/thought process when it comes to choosing a typeface for a project.

When approaching a graphic design project, one of the first questions is almost always which typeface should I use. Then the questions begin… I find that after a few basic questions I generally can find my direction:

How much type are we working with? The first question is always “how much?”. A large body of text in paragraph form has different readability considerations than an event invitation. One design principle that’s constantly scrolling through my mind as I’m designing a layout with type is “hierarchy of information.” This simply means the scale of each element (i.e. type) will dictate its importance. Scale is one of the most basic ways to control your viewer’s eye (and ensure that they see the important stuff first!). Once I know how much I’m working with, I can begin to prioritize the visual information.

Which fonts/typefaces are (possibly) required? Is there branding is being associated with this type? If it is not a standalone piece of work, then there is some creative leeway. If this is for a brand, the “rules” have already been established, and it’s the responsibility of the designer to maintain the visual continuity by using the same font family.

Who is the target audience, and what is the message? The font choice must be congruent to the messaging of the artwork. A PSA shouldn’t be cartoonish, a child’s party shouldn’t be a study in the Bauhaus School of Design. You get the picture.

Where will this be displayed? Will the work be in print, or on the web? Or both? Is the typeface setting the mood with a dramatic headline, or is it supporting beautiful artwork? It may sound a little obvious to say that readability is paramount, but it can easily be lost in translation when artwork stretches across formats and sizes.

I adore an on-trend typeface, and nowadays they are more accessible than ever. However, when it comes to typefaces, the most important thing to me is restraint. Typefaces are beautiful, and some have been around for centuries (see: Garamond, Bodoni, Grotesk), and they shine gorgeously on their own with a little breathing room. Remember, good design is invisible. Happy typing!

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Making Connections with Andrea Tinianow

How many connections do you make in a day? We caught up with Andrea Tinianow at The Mill Space in Wilmington, Delaware to gain insight on being a superconnector.

“We all know superconnectors,” Tinianow says. “They are the people who are always ready to make a match without skipping a beat. Out of nowhere, they might say something like, ‘I know somebody who can help you with that…’ or ‘Would you like to meet someone who is working on something similar?’ or ‘I know someone who would be perfect for you…'”

Join Andrea and other superconnectors on November 2nd Ted X Wilmington Bridge Builders at Theater N.

Andrea Tinianowphoto from Forbes interview at The Mill via Global Delaware

“A personal connection is always best. When you introduce two people who have something in common, you give them a gift of a new opportunity for business, friendship, or romance.” says Tinianow. Tinianow is a superconnector, entrepreneur, Delaware attorney, and blockchain champion.  As Director of Corporate and International Development for the State of Delaware, Tinianow makes multiple connections across the globe daily. Prior to joining the Department of State, Tinianow was Vice President of Business Development and Assistant General Counsel for Corporation Service Company. She has developed several innovative courses and projects and is a frequent speaker and moderator on Delaware corporate law.

Tinianow developed an app called Connector Street, a tool to make introductions instantly, safely and securely. It’s a real-time introduction of two people who don’t know each other… yet. With Connector Street, you can facilitate business relationships, ignite friendships, or spark a romance. Connector Street is a free app available on Google Play Store and the Apple Store. Click here to download the app and start connecting!

“I love being a superconnector… it’s my hope that others will use Connector Street to unlock their own connector superpower.”

You can read more here.

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