How has your brand navigated the COVID-19 situation so far? Did you adjust your marketing strategy? Did you adopt a different online shopping approach? Maybe you’re still trying to figure out how best to move forward in the current and ever-changing societal climate.
The Social Stylate team has been hearing a lot about business owners “pivoting” to meet today’s newest and unique needs. We agree that in many cases, change is necessary, and it hasn’t been easy. It’s essential to be respectful, aware, and sensitive to the world around us, and it can be difficult to know the right moves for your company in this ever-changing environment.
However, we think success in a post-quarantine world will demand that companies go a step further than a COVID-triggered pivot in products and messaging. Simply having made response-oriented changes won’t be enough. For lasting success, brands will need to be “pivotal,” establishing their authentic core and working outward from there.
Go back to your mission statement and why you started your business. If your plan has changed since the beginning, now is a great time to reevaluate and explore rebranding to best grow your company and start implementing those authentic, true-to-your vision changes.
Presenting your brand at its truest form, and not becoming who you think other people want your brand to be, will go much further in creating lasting, relevant, and valuable content for your audience. Establish your company as pivotal and you’ll see the quality of your client-base grow exponentially.
Tip: Don’t forget your roots! Remember, people follow your brand and shop your products because of you. Because they trust you, enjoy what you have to say, and believe you. Staying true to yourself will shine through and make you stand out in a crowd of companies who are bending to the will of the world instead of forging their own path.
Social Stylate can help you create pivotal branding and marketing for the post-COVID world. Our knowledgeable team offers expert brand messaging, marketing strategies based on the latest research, and authentic development for your brand or company. Contact us for a consultation to discuss how to brand for success in a new era.