Boss Lady is a series that shares personal insights from creative women in business. This week, we chat with Olivia Falcione, publisher of Modern Luxury Weddings Philadelphia, where the newest inspirations and top vendors debut in the season’s most gorgeous weddings. Olivia brings her vast advertising and sales experience, unwavering persistence, and love for all things Philadelphia to the luxury wedding industry.
1. Tell us a little bit about yourself and your career
First, hello! And thanks for inviting me to be on the Social Stylate blog! To take you back a bit, I am born and raised in the Philadelphia area and I went to college at Penn State University. While I studied public relations in college, the majority of my career has been in advertising sales and publishing. After graduating at PSU, I got my first start in magazine ad sales as an Account Executive at Global Traveler magazine, based in Yardley. This is where I really learned the ins and outs of sales and I immediately knew it was for me. I then started at Modern Luxury, but in their New York City offices, where I worked solely on the NY market publications, including Manhattan magazine and Beach magazine (in the Hamptons). While I loved living and working in New York City, I was happy to come home to Philadelphia, where I ended up at Philadelphia Style magazine. I left Philly Style briefly for an opportunity at Sparks Marketing Group, where I worked in event partnerships and sales. However, it didn’t take me long to come back to the publishing world. I was thrilled to re-join the Philadelphia Style team in September of last year and to take on the Publisher position of our newly launched bridal publication Modern Luxury Weddings Philadelphia.
Outside of work at the magazine, I stay busy ( and constantly entertained) with my very active 3-year old son Gabriel. I appreciate spending time with Gabe, along with my family and friends. Other things I love? Strong coffee, red wine, exercising, traveling, trying new restaurants in the city and, of course, weddings!
2. Describe your current position at Modern Luxury and how you got to where you are today.
In my current role at Modern Luxury, I am the Publisher of our bridal publication Modern Luxury Weddings Philadelphia. Focused on the sales side of the magazine, I work alongside our team to ensure that we are building partnerships with the top luxury brands in the wedding industry here in Philadelphia. We create advertising programs for brands that include print, digital, social media, and event exposure. I feel grateful to work in the bridal category, as Philadelphia is made up of some of the most talented and passionate professionals in the entire wedding industry. In addition to weddings, I also am involved in the advertising and sales for our sister lifestyle publication Philadelphia Style magazine. I have been working in publishing & advertising sales for almost 10 years now, with a strong focus in the luxury market. I have learned to understand the needs and expectations of clients and the audience in the luxury publishing space. I believe my experience & knowledge in this industry has brought me to where I am today. Also, learning that persistence is key and that if you don’t ask for it, the answer will always be no.
3. How has media convergence impacted the creation of advertising campaigns for Modern Luxury?
I think when industries and trends change, you have no choice but to change with them! With the shift towards digital and social media, we of course, had to adapt to ensure that we could offer our partners integrative programs that allow for them to connect to our audience across all platforms. While our print publications continue to be a big focus for us, we can accommodate the needs of our clients with our exceptional digital capabilities and strong social media networks. But might I say that I still personally believe that there is nothing better than the touch and feel of a magazine versus a swipe on a screen!
4. Were you able to experience luxury travel during your time with Global Traveler Magazine? If so, describe your adventure.
Yes, I was! I was able to travel quite a bit and stay in multiple luxury hotel properties in the US and abroad. I would say my trips to the United Arab Emirates are most memorable. It was my first experience flying international business class, which I’d fly everyday if I could! I was very impressed by Dubai and would love to return for leisure.
5. What inspires you and fuels your creativity?
As a mom and role model to Gabriel, he is really my inspiration and motivation. I am inspired by him daily to set a good example and to show that as long as you’re willing to put in the work, you can achieve whatever you set your mind to!
In terms of my creativity, I am fueled by fashion, music, traveling, and art – particularly photography. I am also inspired by our own magazines, by learning what’s new and exciting with the people and brands of our own city. Lastly, I am a sucker for Pinterest. I could make vision boards all day!
6. Why did you decide to take the position of Director of Strategic Partnerships at Sparks for Big City Moms? What was your most memorable moment from that experience?
As I had been in publishing for the majority of my career, I was excited to take on a new challenge in the events and sponsorship space. Also, as a mom myself, I could really relate to the audience of Big City Moms and understand their needs and expectations. My most memorable experience would be seeing the final product of our work with our Biggest Baby Shower Ever events, which are held in multiple cities across the country. The events had such a great energy and were really enjoyable to be a part of.
7. Who is a boss lady who inspires you and why?
While she may not be your typical ‘boss lady,’ I really admire Jennifer Lopez. She is extremely successful and always seems to be taking on new challenges in her career. I think in any industry, in order to grow, you have to be willing to step out of your comfort zone and challenge yourself. She seems to have that down! She also stands out to me as someone who stays current with the changing times, but still true to herself. I think being able to adapt to change, while still owning ‘your brand’ plays a big part in the longevity of your career and/or business. She also still manages to balance life as a mom, stay in amazing shape and somehow, never ages! #teamjlo
Just For Fun
Favorite kind of coffee beans: While I love coffee, I can’t say that I know too much about beans! I can say that I love a strong, dark roast with just splash of milk, one in the morning and then a pick-me-up cup around 3pm.
A perfect night at home includes: a funny movie, a glass of wine, cheese, sweatpants, and Gabriel
If I could learn a new skill, it would be: Calligraphy! I have been really wanting to take a calligraphy class recently
Best movie involving a wedding: I’d say it’s a tie between My Best Friend’s Wedding and Wedding Crashers
My favorite place to vacation is: Italy and Spain are two of my favorites.
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