Our client, Kathy Warden of TableArt and KPW Productions, does more than plan weddings, she designs events that awaken all of the senses. Here we chat with Kathy about starting her business, the difference between event planning and event design, and tips for couples in the planning process.
1. When and how did you realize you wanted to start planning and designing events?
After five years in the catering business and running a kitchen, I realized that my passion lied in making the event look beautiful and creating a wonderful guest experience; i.e. coordinating all the details of a wedding. Food is one piece of the puzzle; music, flowers, lighting are also important elements of event design and coordination. I love flowers and creating beautiful spaces and memorable moments.
2. What do you enjoy most about being a planner?
I love getting to know our couples personal style, taste and vision for their wedding and putting together a team of vendors that will be the best to produce an unforgettable experience for their family and friends. I love the coordination between the design and the overall orchestration of a wedding.
3. You have a sister company, KPW Productions. What is the difference between the two?
KPW Productions was launched as a planning company. We focus on planning all the details of your wedding from venue and vendor selection, overall management of the wedding planning process setting forth deadlines for decision making, budget management, as well as scripting the wedding day weekend and management during the weekend. TableArt is the design company that focuses on creativity and innovation to celebrate our clients personal style and taste. TableArt designs beautiful weddings with exquisite flower arrangements and lighting design.
4. What sets TableArt/KPW Productions apart from other planning companies?
Many planners hire a decorator to design and execute their client’s weddings and there are many wedding designers/florists that do not provide wedding planning services.
KPW Productions and TableArt work together to orchestrate all the minute details of wedding planning and design: securing vendors, coordinating meetings and deadlines, and creating a master script for the wedding weekend, plus we focus on the design of the event: selecting linens, flowers, ceremony design and bridal party flowers. Many clients actually have a hard time understanding the difference between design and planning. It is similar to the difference between an architect, builder and interior designer. We are all of those things under one roof for weddings.
5. What is one piece of advice you have for couples in the wedding planning process?
From the beginning, define your priorities; this will help you in the decision making process when you start to interview vendors and have to make big decisions that will affect your budget. What is most important to you: venue, band, flowers, photography, fashion or food?
6. What’s the most important factor a couple needs to consider when planning a destination wedding?
I think there are three: guest list, travel logistics and price.
7. How do you recommend a couple personalize a space?
This largely depends on the couples event budget. The combination of linens and flowers can add personality and style to a blank space.
8. What wedding trends never go out of style?
Simply beautiful, natural, and elegant..classic elegance will never die.