Client Spotlight: Motivate the First State

We are so excited to be working with Motivate the First State and the Keeping Up With Jack challenge!

Motivate The First State launched in 2015, with the help of Delaware Governor Jack Markell. The program urges users to lead a healthy lifestyle while also helping Delaware non-profits. Motivate the First State uses the Plus3 platform, an app that tracks activity while also creating a community of likeminded individuals. Users log their physical activities (walking, biking, running, etc.) and their healthy habits (eating, water intake, laughter, etc.) All of these actions cumulate to ‘kudos’ that are converted to monetary donations to charities!


A year later, in 2016, the movement grew with more participants, sponsors and non-profit partners. Individuals get the choice of which charity they want their activity points to count towards. Currently, you can donate your dollars to the Boys & Girls Clubs of Delaware, Special Olympics, Urban Promise, YMCA, JCC, The Fellowship Of Christian Athletes, and Young Life.

Now two years later, Jack Markell is keeping the momentum going and logging himself! This summer he left from the Oregon coast and is in route to Rehoboth Beach, Delaware all while underneath the banner Motivate The First State. Jack will be riding his bicycle 3,680 miles across the country with every pedal allocated to Delaware nonprofits. Jack Markell shared his goals, “My goal is twofold; to motivate the citizens of our state to get active and lead healthier lives, and to bring much needed funds and resources to these great Delaware organizations.”

While we all cannot necessarily bike 3,680 miles we can follow Jack along the way and even Join the Action! We all need motivation to get off the couch and get moving to live healthier lifestyles. Start small and work your way up to 3,680 miles. Now stop looking for excuses and start today, join the community!



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