The Social Scoop

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each month. Here’s the latest social media marketing news…

Politics and Instagram
You may have noticed that Instagram is taking a stand on misinformation. They temporarily disabled the ‘Recent’ tab from hashtag listings to help stop the possible spread of false information leading up to the 2020 election on Tuesday November 3.

Finetune Your Job Search
LinkedIn adds Career Explorer to “uncover potential career paths and see how your skills match to real job titles.” This will help unemployed people become more accurately paired with the job and employer that will best suit them.

TikTok Back and Forth
TikTok won an injunction against the White House and will get to stay in the US. For now, at least. There could be more to come after the election results come in.

Barcode Scanner, Upgraded
Snapchat now offers scanning features that extend to wine and food labels and can help you identify dog breeds, types of plants, Shazam songs, and more! Quick, what kind of dog is that?

Facebook Has Been Busy
Not only are they merging Messenger with Instagram Messages, Facebook is also assisting Black- and Latinx-owned small businesses in finding the resources they need, via Facebook’s updated Elevate page.

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Boss Lady: Asata Maise

Boss Lady is a series that shares personal insights from creative women in business. This week we talk to Asata Maisé. Asata is a fashion designer and founder of Asata Maisé, a sustainable clothing brand with a modern approach to vintage-inspired staples.

1. Tell us a bit about yourself and your career!
My name is Asata Maisé. I’m from Wilmington, Delaware. I am a fashion designer whose focus is sustainability. Over the last 8 years, I’ve lived and worked in LA, London, and NYC with other designers and brands. I now have my own line of handmade items available at asatamaise.com.

2. What is it about vintage designs that draws you in?
The first thing would be the quality. Vintage clothes were typically constructed better and withstand the test of time. Fabrics and trims also draw me in!

3. We love that phrase “circular consumption,” why is sustainability in fashion (and in general) important to you?
The fashion industry is responsible for so much water waste and pollution (from dyeing and micro plastics), more carbon emission than international flights, and landfill waste (fast-fashion). All of these factors and many more contribute to climate change. I personally do what I can on a daily basis to consume mindfully and bring awareness to how our relationship with fashion affects us in the long run.

4. Congrats on your Vogue interview! How has business changed for you since it came out?
Thank you! The Vogue features have exposed my work to a larger audience which has helped my business tremendously. I used to work part-time jobs to support my business. I’m a full time designer now! In the last 4 months, I’ve had more sales and press than I’ve had throughout my career.

5. What inspires you and fuels your creativity?
Pretty much everything I come across! Films, books, colors, nature. Right now, I’ve been inspired by my personal growth and evolution. I intend to be as authentic as I can through my work by knowing myself better.

6. Any specific color or pattern you’re loving to work with right now?
Yes! With the seasons changing, I’ve been leaning towards greens, browns, and deep reds.

7. Share one piece of advice for someone who wants to break into the fashion industry.
Take advantage of free resources such as social media, tutorials on YouTube, and interviews of those who inspire you. Network and reach out to your local community or build one. Finding a mentor was something that also helped me understand the industry better.

8. Who is a Boss Lady who inspires you and why?
Rihanna. She’s become such a successful entrepreneur. I admire her hard work and dedication to bringing her vision to life and her focus on inclusivity.

Just for fun!
All time favorite fashion designer: (hard one) but I’d have to say Alexander McQueen for his ability to translate emotions through clothing!
Movie with the best costumes/fashion: What A Way To Go (featuring Shirley MacLaine)
Favorite local business: Hayes Sewing Machine Company on 202
How I prefer my coffee: I prefer green tea 🙂
To me self-care means: listening to my own needs & naps!

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The Social Scoop

Macbook laptop, glasses, a small notebook, and rose gold pens

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each month. Here’s the latest social media marketing news…

The OG Facebook
Remember when Facebook was just for select universities? Well it looks like they haven’t forgotten where they came from. Facebook recently launched Facebook Campus, a space for college students to connect with each other, which is crucial in today’s remote learning environment.

Shop Pinterest
Dreams do come true! Bring your favorite Pins into your home (and your goods into your customer’s digs) with Pinterest’s newly released shopping tools. Their goal is to make every Pin shoppable and we’re totally on board!

Keeping it Classy
LinkedIn is increasing user protection by adding a few new features, such as warning people about inappropriate messages, and more communication when reporting unprofessional content. They’re aiming for continued respect, professionalism, and transparency.

Video Killed the Radio Star
It’s time to get in front of the camera. Videos are fast becoming the go-to tool for sharing content across social media platforms. Some perks: many people find talking easier than typing which makes creating video content ideal, and your audience will feel more connected to you since they get to see your sparkling personality in real time.

Vote!
Snapchat is making voter registration super easy. Released in August and getting more use by the day, Snapchat’s in-app voting tools are geared towards their younger base. Voters, especially first-time voters, can easily become informed on the issues and candidates, and even register to vote!

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Coffee Talk with Free Reign Founders

What personally motivated you to start the company?
Necessity is the mother of invention. Friends since childhood, we grumbled often about how hard it was to find a good bra for our small breasts. We never felt a need to wear a bra. For years, we would buy and wear clothing so you couldn’t see we were braless. This might be a shirt with two pockets, thick fabrics, or layers. Since we didn’t need the support, it felt crazy to wear an uncomfortable bra, and most bras were either too thin to provide coverage anyway or too “push-up” to be meant for us. The biggest insult of all was the underwire bra, rigid and unforgiving to body movement, an overly constructed shelf for little to hold.


What obstacles did you overcome to give you a totally unique perspective on what the market needs?
As smaller-busted women, all we asked for was a comfortable bra with a little support and coverage. Feeling completely misunderstood and underserved inspired us to create Free Reign – a line of comfortable bra tops with integrated lightly padded molded cups engineered to contour to the unique shape of smaller busts. We saw an opportunity to take what we were seeing developing in seamless activewear tops and apply that to everyday wear with soft fabrics, an innovative inner bra and a modern look. Our first product is the Everyday Tank, and we have plans to expand the line in the future. We’ve designed our apparel for the A and B cup woman. We know our customer. We are her.

What inspires you and fuels your creativity? 

We’re inspired by Guy Raz and the entrepreneurs whose stories he brings to life through his NPR podcast How I Built ThisAs with most start-ups, creating Free Reign has been a rollercoaster ride. There are moments that are thrilling and others so anxiety producing they make your stomach drop. Listening to the journey of other founders – the barriers they encountered and the pivotal steps they took on their way to success — is an ongoing source of inspiration and learning

What advice do you have for the next generation of entrepreneurs? 
Follow your dream. Don’t shy away from challenges because of fear.

Words to live by.

Do what you love!

P.S. Carroll lives in her Free Reign tank — from tennis to pilates to Zoom. The perfect everyday tank! 

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