The Secret to Successful Social Media Marketing

The Secret to Successful Social Media Marketing - Social Stylate

During a time where millions of people are using social media to create a following or build their brand, the use of social media marketing is growing at a rapid rate. There are many moving parts that go into creating content for a client. Here is a small glimpse of what goes into a successful social media marketing campaign.

Identify your client. It’s important to discover what sets your client apart from everyone else and have an understanding of their wants and desires. A retail client’s goals could be to share information about products, gain new followers, drive sales, increase audience engagement, and maintain a relationship with their current audience. Once goals are established, it will be easier to brainstorm ideas for posts.

Maintain a connection between audience and brand. Have you ever followed a friend who only posted selfies or pictures of their pets? It’s lovely to see your friend’s beautiful face and you adore their fluffy fur babies, but that gets to be repetitive and stale. Variety is a necessity in order to maintain a fresh and appealing timeline of content. Something important to note that co-founder of Social Stylate, Lauren Golt says, “Everyday brands are competing for people’s attention and they’re being overstimulated and inundated with other accounts and brands. You want to offer something original and unique to you.” Having a balance of photos, diffusion posts, community posts, graphics, videos, and reposts ensure the entire audience is engaged.

Do your research. Understanding the market is a very important step when mapping out any successful social media marketing campaign. Make sure that you’re giving proper credit, paying for images, and using content in a legal way while not misusing hashtags or reusing any ideas. Use resources such as magazines, marketing blogs, and marketing publications to stay up to date with what’s working best and what’s trending on each social media platform. Knowing what your client’s audience responds well to will help guide you when cultivating a plan.

Utilize your inner perfectionist. When creating a caption or email blast, make sure to hit every point quickly and succinctly. Attention to detail is important to avoid typos. Even if you have a prescheduled post, make sure to double check it once it goes up. It is also important to utilize hashtags because they allow other people who aren’t following your page to find your content. In an article published by Sprout Social, titled How to Use Hashtags on Every Social Media Network, found that “posts with at least one hashtag have 12.6% more engagement than those without.” Hashtags are a great way to boost the activity on your post, increase engagement, and gain more exposure to new audiences.

For a greater understanding of your client’s mission, discover what makes them passionate about their business. Lauren says, “I like working with clients and meeting with clients to get these natural, organic moments when it’s just them doing what they love or products in their natural environment.” Using your client’s drive and motivation combined with the previously mentioned tools will create a successful platform for planning your social media marketing strategy.

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Tennis Travel Heaven: Monte Carlo + San Remo

Completing a Grand Slam dream tour in 2018 was beyond my wildest dreams. This was our plan when we started this journey. We would dream about it, make visions boards – and watch them play out in real time.

We decided to design the most epic tennis retreat. We had some help customizing the itinerary around tennis in Monte Carlo and San Remo Italy {during the Monte Carlo Open of course}. Playing and watching epic tennis = the most incredible adventure.

Working alongside Harry Hamilton (we have been designing tennis retreats at Jade with Harry) we incorporated the Monte Carlo Open + playing tennis in San Remo, Italy. Home to Djokovic, Cilic, and Fognini, who have all played here as teens. This is also home to Bob Brett tennis academy. Pinch me – a dream come true.

Fun with Harry Hamilton and Laila Lazdina at a local vineyard in Provence.

The last Italian to win the Monte Carlo Open was Nicola Pietrangeli in 1968. The 85-year-old Pietrangeli, a two-time French Open winner, watched court side as history was ,made. I am dreaming of next year’s return.

 

 

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Boss Lady: Ridha Sekhri

Boss Lady is a series that shares personal insights from creative women in business. This week, we talk to Ridha Sekhri, creator and co-founder of Twelve and Twenty Eight, a thoughtful and personalized graphic design company that treats your business with the same care and passion as if it were their own. Strong dedication to her values, a meaningful connection to people, and an unending search for creative inspiration are what sets Ridha apart when creating brand designs with Twelve and Twenty Eight’s clients-turned-friends.

1. Tell us a little bit about yourself and your career.

Hello! My name is Ridha and I am a self-taught graphic designer thriving in the windy city Chicago. Having a degree in Computer Science never satisfied me as I could never visualize myself hiding behind lines of code but rather behind captivating visual designs and bespoke brands. After a short stint in the corporate world, here I am 5 years into this field of graphic design, making the world a more creative place in my own little ways.

2. What about graphic design attracted you to it?

The fact that I get to express myself through visuals. Build art around a concept. The idea of establishing a connection with the audience through thoughtful and creative problem solving was and still is so enticing!

3. Before Twelve and Twenty Eight, you did freelance graphic design. Describe your experience as a freelance graphic designer.

Freelancing was a good way to start this journey. My priority back then was to take up a variety of graphic design work, different gigs with different clients – small startups, big corporations, independent business owners and the likes so as to build a portfolio, a platform to showcase my skills and hone them. Along the way, doing random work I have found my niche which is branding for unique small businesses and creative entrepreneurs. This journey has been an asset, rooting me to my mission which is to work not just for but together with my clients to build their brands with love.

4. What inspires and fuels your creativity?

Talking to fellow creatives, reaching out to them and asking them questions. Being curious, having an urge to learn from the best, and expanding my horizons fuels me. Other than that, looking at the amazing work being done by these much-accomplished designers is a real morale booster.

5. You volunteer with Start Small Think Big, how did you find this organization and what do you like about it?

My experience was amazing! Through Start Small Think Big, I got an opportunity to help individuals who have business ideas but do not have the means to make it happen. I used my design skills to help out 3 unique business owners with branding and identity designs and bringing their visions to life. This organization is doing a great job in creating a setup for qualifying individuals to get financial, legal, marketing, and advertising assistance.

6. How important is design and branding to a new business?

Extremely important! There is a lack of awareness about how important it is to have proper branding for a new business. Branding is not just a good looking logo, it is much beyond that. It is a language that visually sets a tone for your business, the work you do, connect with the audience you want to target, and more importantly how you want your business to come across. Careful initial evaluation of the above is what I make sure that I do so that all the eventual designs for the brand are cohesive and speak for the brand in unison.

7. Who is a boss lady who inspires you and why?

My close friend and coincidentally my client Smita Kishore, co-founder of Simply Smita – handmade, organic and socially conscious skincare products. She is such an inspiration in my life! Her business is so rooted in positive intent through consciously sourced, organic ingredients and a commitment to the environment, sustainability, fair-trade, and service. A rare find!

Just for fun:

What is your favorite activity to do when you want to relax and destress?  Creating cool typography designs, reading a gripping fiction novel or catching up on my favorite shows.
Favorite dish:  Something that has spinach and cheese! Chocolate dessert without a doubt!
Last song you listened to:  Dancing With a Stranger by Sam Smith and Normani
Best memory from Panjab University:  The time when I first met my best friend who is now an irreplaceable part of my life.
If you could learn any skill, what would it be?  I would love to learn to care less about what the world thinks and be immune. Wishful thinking!

To see more of Ridha’s awesome work, follow her on Instagram and Facebook!

 

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15 Instagrammable Spots in Wilmington & Philadelphia

It’s all about getting that Instagrammable shot (we get it, we’re a social media company!) but where do you go to get it? Here are 15 Instagrammable spots in Wilmington and Philadelphia guaranteed to get major love and add flair to your feed.

Brew Haha! in Wilmington, Delaware - 15 Instagrammable Spots in Wilmington & Philadelphia

1. Brew HaHa!: Wilmington
Attention all foodies and coffee lovers! With numerous locations in Northern Delaware, Brew HaHa! offers a calming and one-of-a-kind coffee house atmosphere. With a wide selection of eats and drinks, you are bound to find a gram-worthy food post. An added bonus is any coffee drink includes beans source from Brandywine Coffee Roasters. Botanical wallpapers, framed art walls, bookcases, and outdoor garden scapes are some of the many backdrops to choose for a photo.
Photo by: @rievictoriaaoki

Philly Art Museum - 15 Instagrammable Spots in Wilmington & Philadelphia

2. Philadelphia Museum of Art: Philadelphia
The Philadelphia Museum of Art has a world-renowned collection of pieces. They have a collection of historically rich works that are sure to inspire creativity. Not to mention the countless photo opportunities like the Rocky steps. the Rocky statue and countless other spots around this museum.
Photo by: @shelbysparkling

Nemours Estate - 15 Instagrammable Spots in Wilmington & Philadelphia

3. Nemours Estate: Wilmington
Nemours Estate is a 300-acre county estate with formal gardens and a classical French built mansion. They also house a collection of vintage automobiles which are used on the estate.
Photo by: @bittersweetcolours

Philly observation deck - 15 Instagrammable Spots in Wilmington & Philadelphia

4. One Liberty Observation Deck: Philadelphia
Get the bird’s-eye view of the city of brotherly love with this next spot. This observation deck gives a 360 view of the city from the 57th floor of the One Liberty place building.
Photo by: @lea_grcic

wilmington riverfront - 15 Instagrammable Spots in Wilmington & Philadelphia

5. Riverfront Wilmington: Wilmington
This spot is home to many recreational, cultural, retail and culinary attractions. The Wilmington Riverfront has plenty to offer the eye with its small-scale skyline.
Photo by: @amyeatworld

Electric Light Mural - 15 Instagrammable Spots in Wilmington & Philadelphia

6. Electric Light Mural: Philadelphia
Best enjoyed at night, the Electric Light mural is a public art installation in South Philly. What makes this spot unique is how the mural is contoured with LED lights. If you are not able to visit this location at night, it is just as beautiful during the day.
Photo by: @guenstorm

Shofuso Japanese House + Garden 15 Instagrammable Spots in Wilmington & Philadelphiaa

7. Shofuso Japanese House and Garden: Philadelphia
Built in 1953 using traditional techniques, Shofuso is a 17th century-style Japanese house and garden. This historic spot features beautiful waterfalls, gardens, tea garden, tea house and much more.
Photo by: @kachanova_a

De La Couer - 15 Instagrammable Spots in Wilmington & Philadelphia

8. De La Coeur Cafe: Wilmington
This popular breakfast and brunch spot offers fresh pâtisseries and delicious food options. With a lavishly decorated interior and exterior, you will have no problem taking your next Instagram photo.
Photo by: @lagolt

Brandywine Park - 15 Instagrammable Spots in Wilmington & Philadelphiaa

9. Brandywine Park: Wilmington
Home to the Josephine Fountain, Brandywine Park is the perfect place to enjoy the beauty of the Brandywine River. This park includes features such as formal gardens, monuments, bridges, grills, hiking trails, public restrooms, playground, picnic area, and pavilions.
Photo by: @kanchisumansharma

Magic Gardens - 15 Instagrammable Spots in Wilmington & Philadelphia

10. Philadelphia’s Magic Gardens: Philadelphia
Philadelphia’s Magic Gardens is a non-profit, folk art environment and gallery space on South Street in Philly. The Magic Gardens, created by mosaic artist Isaiah Zagar, spans three city lots and includes indoor galleries and a large outdoor labyrinth. Each spot in this encapsulating landscape is different and will give you the most unique backdrops to choose from.
Photo by: @monicalynndesign

The Bakeshop on 20th 15 Instagrammable Spots in Wilmington & Philadelphia

11. The Bakeshop on 20th: Philadelphia
A small batch bakery offering tastes from your childhood using family recipes. Not to mention options such as coffee, sandwiches, and soups. Take a picture enjoying your tasty treat.
Photo by: @paristempslibre

Cafe Lutecia - 15 Instagrammable Spots in Wilmington & Philadelphia

12. Cafe Lutecia: Philadelphia
This French cafe offers a full menu of delicious beverages and food. In the warmer months snag a seat outdoors for the perfect natural lighting.
Photo by: @lhimsical

Friday Saturday Sunday - 15 Instagrammable Spots in Wilmington & Philadelphia

13. Friday Saturday Sunday: Philadelphia
Eat, drink & visit! Located on 261 South 21st Street in Philadelphia has a bar on the ground floor and New American dining upstairs.
Photo by: @tednghiem

- 15 Instagrammable Spots in Wilmington & Philadelphia

14. The Queen: Wilmington
Not only does The Queen offer top-notch performances from various artists and performers; but its facade offers a unique spot for a picture. Make sure to look ahead for tickets to a performance if you have time.
Photo by: @firststateballet

Bellevue State Park - 15 Instagrammable Spots in Wilmington & Philadelphia

15. Bellevue State Park: Wilmington
Not only does this state park have a catch-and-release fishing pond it is also equipped with a 1-1/8th-mile fitness track, equestrian facility, and hiking trails. There are plenty of places to catch a quick selfie or photo!
Photo by: @alyssa.kelley

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