Social Scoop

Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each month. Here’s the latest social media marketing news…

Marketing Made Easy
Map out your marketing campaign effortlessly with LinkedIn’s new Campaign Manager template. It tailors your strategy by allowing you to plug in specific variables, such as links, content, and your audience, to support your objective and grow your business!

Very Pinteresting
Pinterest has expanded its exclusive skin tone range feature to 13 additional countries. Pinners can use this search filter to refine their beauty research based on their unique skin tone range for the most accurate pinspiration and beauty product discovery yet.

Salute Your Shorts
YouTube will be rolling out its own “short-form video tool that lets creators and artists shoot snappy videos with nothing but their mobile phones,” called Shorts. The current release is only available to select US users as of now, but rumor has it their music selection will rival their TikTok and Instagram Reels competitors.

We’re All Ears
Audio Social: the latest trend in social media. Pop into different audio-only chat rooms to participate, lead the convo, or just listen in. Clubhouse is gaining traction but is currently invite-only for Apple users, Twitter is in test-mode with Spaces, and Facebook is reported to be building their own audio-only Rooms feature.

Kid-Friendly
Instagram recently launched new features designed to protect teens from ill-meaning adults, such as not allowing adults to DM people under 18 who do not already follow them. We love that IG is taking action to create a safer space for young people!

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