Boss Lady is a series that shares personal insights from creative women in business. This week we talk to wardrobe stylist Jen Pinkston. Amazingly talented with an incredible eye, Jen dresses clients for the red carpet, styles photo shoots and has worked with international brands like Gap, Ritz Carlton and Fiat. She’s also the creator of The Effortless Chic, a lifestyle blog that publishes daily features to inspire stylish closets, savory meals and inviting spaces.
Tell us a little about yourself
I am a wardrobe stylist in Los Angeles. I love well styled looks and spaces that look effortlessly pulled together and chic. Two years ago, after leaving my job as a stylist on a television show and launching my freelance business, I started The Effortless Chic.
What prompted you to leave the Ellen DeGeneres Show and start your own styling business?
I absolutely loved my time at Ellen and learned so much about styling and the entertainment industry there. I think that change and taking on new challenges, though, is paramount to growing in business and as a person. After four years it was time to do just that!
What inspires you and fuels your creativity?
Everything. Sitting on the floor of my office and going through a stack of magazines. Unplugging from everything and traveling to a new destination. Conversations with other smart and ambitious women that I am lucky enough to call friends. Reading true stories of successful creatives and their journey.
What is your most successful form of marketing?
I think in order to determine what is most successful you have to know how you are measuring success. For me it’s more about quality over quantity. You can reach a lot of people with social media, but the meetings that have been the most significant for me as a business have been the more personal, one-on-one relationships with brands that I have been able to establish. Sending one genuine, personal email to a brand that aligns perfectly with my own can procure more successful results than spamming 2000 people at the same time and keeping my fingers crossed.
What would you recommend to those looking to start a business?
Do your homework. Be patient. Lay the ground work. Every job I have ever had has given some skill or insight that I have been able to take on to the next one. I am so grateful for all of those experiences before starting my own business.