Sand Cloud is a southern California beach towel brand on a mission. 10% of the company’s net profit is donated to various nonprofit organizations that serve to protect marine life. In addition to a unique product and business model, Sand Cloud has a notable way of spreading the word about their beach towels: brand ambassador marketing.
Most of Sand Cloud’s marketing efforts are done solely through social media and their brand ambassador program. They have over 3,500 ambassadors worldwide, who have helped Sand Cloud form relationships with customers while spreading the word about their products and mission.
Ambassador marketing is becoming an increasingly popular strategy due to the size of its potential reach. Ambassadors share photos and posts on their personal accounts in which all of their followers will see. Let’s say on average an ambassador has 1,000 followers and there are 3,500 Sand Cloud Ambassadors, not counting Sand Cloud’s followers on their own accounts, ambassadors have spread the word about their brand to 3.5 million users.
Sand Cloud offers their ambassadors a discount and a rewards point program in which they can share their discount code and earn points for every purchase another customer makes using their discount code. They also partner with other brands to host contests and giveaways to increase engagement with their own customers and customers of partnering brands.
Sand Cloud was founded just two years ago. In such a short time they have seen and incredible amount of publicity and recognition. Because of their ambassador program, their brand is now a well-known name and their sales have increased exponentially. Whether it acts as the core of a marketing plan or just a supplement, a brand ambassador program can be a great strategy for increasing reach on social media and improving brand recognition.