The Secret to Successful Social Media Marketing

The Secret to Successful Social Media Marketing - Social Stylate

During a time where millions of people are using social media to create a following or build their brand, the use of social media marketing is growing at a rapid rate. There are many moving parts that go into creating content for a client. Here is a small glimpse of what goes into a successful social media marketing campaign.

Identify your client. It’s important to discover what sets your client apart from everyone else and have an understanding of their wants and desires. A retail client’s goals could be to share information about products, gain new followers, drive sales, increase audience engagement, and maintain a relationship with their current audience. Once goals are established, it will be easier to brainstorm ideas for posts.

Maintain a connection between audience and brand. Have you ever followed a friend who only posted selfies or pictures of their pets? It’s lovely to see your friend’s beautiful face and you adore their fluffy fur babies, but that gets to be repetitive and stale. Variety is a necessity in order to maintain a fresh and appealing timeline of content. Something important to note that co-founder of Social Stylate, Lauren Golt says, “Everyday brands are competing for people’s attention and they’re being overstimulated and inundated with other accounts and brands. You want to offer something original and unique to you.” Having a balance of photos, diffusion posts, community posts, graphics, videos, and reposts ensure the entire audience is engaged.

Do your research. Understanding the market is a very important step when mapping out any successful social media marketing campaign. Make sure that you’re giving proper credit, paying for images, and using content in a legal way while not misusing hashtags or reusing any ideas. Use resources such as magazines, marketing blogs, and marketing publications to stay up to date with what’s working best and what’s trending on each social media platform. Knowing what your client’s audience responds well to will help guide you when cultivating a plan.

Utilize your inner perfectionist. When creating a caption or email blast, make sure to hit every point quickly and succinctly. Attention to detail is important to avoid typos. Even if you have a prescheduled post, make sure to double check it once it goes up. It is also important to utilize hashtags because they allow other people who aren’t following your page to find your content. In an article published by Sprout Social, titled How to Use Hashtags on Every Social Media Network, found that “posts with at least one hashtag have 12.6% more engagement than those without.” Hashtags are a great way to boost the activity on your post, increase engagement, and gain more exposure to new audiences.

For a greater understanding of your client’s mission, discover what makes them passionate about their business. Lauren says, “I like working with clients and meeting with clients to get these natural, organic moments when it’s just them doing what they love or products in their natural environment.” Using your client’s drive and motivation combined with the previously mentioned tools will create a successful platform for planning your social media marketing strategy.

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6 Tips for Running a Successful Facebook Page

With an abundance of daily users worldwide, Facebook is a fountain of potential for your business. There will always be room for improvement and optimization. To increase the success of your business’s Facebook page follow these 6 simple tips.

Social Media Day - 6 Tips For Running A Successful Facebook Page - Social Stylate

1. Incorporate your logo in your profile photo: Keeping your logo prominent and in the viewers mind is essential for creating brand recognition and it also makes it easier for viewers to instantly identify your page.

2. Optimize the cover photo: The first thing viewers see when they visit your page is your profile picture and cover photo. They both help with visually representing and branding your page. Visuals and first impressions are vital on social media so plan them carefully and strategically.

3. Post regularly: Consistently posting relative content increases engagement and helps gain following but don’t forget to keep it fresh, new and exciting so viewers are more likely to engage with it.

4. Use a call-to-action: So you want to increase engagement? Just ask for it! Use phrases such as “like if you love this just as much as we do” or “we love these new bags, which is your favorite color?” You could even use phrases such as “tag a friend you would want to take here” to further increase engagement to new users.

5. Keep it simple: The ideal Facebook post length is 40 characters. Keep your text brief so users are less likely to scroll past your posts.

6. Engage with your followers: Engagement on your end is just as important as engagement from viewers. Users love to feel like their voices are heard. Replying to comments is a great way to keep the attention of your followers and make them feel special so they’ll enjoy returning to your page.

 

 

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