The Secret to Successful Social Media Marketing

The Secret to Successful Social Media Marketing - Social Stylate

During a time where millions of people are using social media to create a following or build their brand, the use of social media marketing is growing at a rapid rate. There are many moving parts that go into creating content for a client. Here is a small glimpse of what goes into a successful social media marketing campaign.

Identify your client. It’s important to discover what sets your client apart from everyone else and have an understanding of their wants and desires. A retail client’s goals could be to share information about products, gain new followers, drive sales, increase audience engagement, and maintain a relationship with their current audience. Once goals are established, it will be easier to brainstorm ideas for posts.

Maintain a connection between audience and brand. Have you ever followed a friend who only posted selfies or pictures of their pets? It’s lovely to see your friend’s beautiful face and you adore their fluffy fur babies, but that gets to be repetitive and stale. Variety is a necessity in order to maintain a fresh and appealing timeline of content. Something important to note that co-founder of Social Stylate, Lauren Golt says, “Everyday brands are competing for people’s attention and they’re being overstimulated and inundated with other accounts and brands. You want to offer something original and unique to you.” Having a balance of photos, diffusion posts, community posts, graphics, videos, and reposts ensure the entire audience is engaged.

Do your research. Understanding the market is a very important step when mapping out any successful social media marketing campaign. Make sure that you’re giving proper credit, paying for images, and using content in a legal way while not misusing hashtags or reusing any ideas. Use resources such as magazines, marketing blogs, and marketing publications to stay up to date with what’s working best and what’s trending on each social media platform. Knowing what your client’s audience responds well to will help guide you when cultivating a plan.

Utilize your inner perfectionist. When creating a caption or email blast, make sure to hit every point quickly and succinctly. Attention to detail is important to avoid typos. Even if you have a prescheduled post, make sure to double check it once it goes up. It is also important to utilize hashtags because they allow other people who aren’t following your page to find your content. In an article published by Sprout Social, titled How to Use Hashtags on Every Social Media Network, found that “posts with at least one hashtag have 12.6% more engagement than those without.” Hashtags are a great way to boost the activity on your post, increase engagement, and gain more exposure to new audiences.

For a greater understanding of your client’s mission, discover what makes them passionate about their business. Lauren says, “I like working with clients and meeting with clients to get these natural, organic moments when it’s just them doing what they love or products in their natural environment.” Using your client’s drive and motivation combined with the previously mentioned tools will create a successful platform for planning your social media marketing strategy.


Marketing Tip Tuesday

Visual Content, Social Media, Marketing Tip Tuesday First, let’s discuss the importance of visual content; data collected over the past few years proves that visual content is dominant across all social media platforms. Here are the numbers broken down:

  • Our brains process visuals 60,000x faster than text.
  • Tweets with visuals get 150% more retweets.
  • Relevant visuals with content have 94% more exposure than non-visual content.
  • 63% of social media consists of visual content.
  • 54% of internet users will repost visual content.
  • In an ongoing research survey by Software Advice and Adobe, more than 80% of survey respondents pointed to visual content as being “Very Important” or “Important” for their social media’s marketing optimization. Hashtags and usernames were runners up in terms of importance.

To recap, visual content is the key and can tremendously optimize your marketing on social media. However, it can be difficult to create visual content time and time again. So here at Social Stylate we came up with 4 easy ways to find inspiration to create compelling images for your content:

  1. Look within your company’s brand and leverage knowledge from within to help communicate your company’s values to the right audience. There you will even find underlying industry trends and insights for you to utilize.
  2. Host a survey or contest. Surveys and contests can be used to collect data of what your target audience wants, responds to, and engages in.
  3. What’s trending now. Sites like Google Trends and Mention look at popular ideas and conversations happening on social media. This is also an organic method to find visual concepts from images and memes that are popular.
  4. Look at your company’s old visual content. What worked and what didn’t work? Capitalize on what worked! This blog post here describes creative ways efficiently re-use content.

Where do you find your inspiration for creating compelling visual content?