Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each week. Here’s the latest social media marketing news…
Snapchat More Expensive Than Facebook
“At a $33 billion valuation, Snap is worth about 35 times its projected 2017 revenue.” Snapchat began trading this past week at $24 per share on the New York Stock Exchange. Read more here.
Paris Fashion Week + Technology
New designs for “smart dresses” launched at Paris Fashion week. The exhibition explores the relationship between humans, fashion and technology. Very cool!
Facebook Dislike Button
Facebook is making it easier for users to express their malcontent by creating a dislike button. However, it may not be where you think it is.
Spring Break Marketing
From travel research transformation to reshaping travel agencies, check out these 5 ways that social media has transformed tourism marketing.
Keyword Search Help
Check out the 10 best free keyword research tools for building your SEO platform here.