The Social Scoop

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Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each month. Here’s the latest social media marketing news…

Instagram Reels
Instagram’s answer to TikTok, Reels users can record, edit, and post 15-second videos to IG Stories, Explore Page, and Reels Tab, adding in music and effects.

Mailchimp Integration
Let your tech work for you. Integrating your apps with Mailchimp will make your life easier by streamlining and automating your contact list, marketing campaigns, and targeted audience approach.

Shop Facebook
Bring your store to your customers! Via the newly released Facebook Shop, clients can shop your products directly from the Facebook mobile app, even during your Live events.

Suggested Posts
When you’ve finished scrolling through your IG feed, instead of seeing the ‘End of Feed’ message, Instagram now features a Suggested Posts option, so you can keep scrolling and view new-to-you content from people you don’t follow yet.

Holiday Ecommerce
Square suggests small businesses start now to prepare an online shopping experience for the holiday season. Cyber Monday has outperformed Black Friday for the last few years, and the current COVID situation suggests that trend will continue.

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