The Social Scoop

Macbook, phone, two pens, and pink post its on a white table
Welcome to The Social Scoop, a series that shares what’s happening in the marketing world each month. Here’s the latest social media marketing news…

Email Lists
It can be a challenge to grow email lists. Click here for nine ways to ease the process and get the most out of email.

CX vs Customer Service
Customer experience (CX) is a hot topic in 2020 due to its impact on retention, customer loyalty, and revenue growth. Learn how to differentiate your brand and why CX is not the same as customer service.

Digital Trends
COVID-19 drives consumer demand to digital platforms. Click here to learn about three marketing trends destined to stick around even post-pandemic crises.

Shop Instagram
Learn the five reasons why you should consider shoppable Instagram posts to help boost business. Plus, the folks over at IG are making it even easier for customers to shop via their new feature, Instagram Shop.

New in Apps
Pernod Ricard is working to quell hate speech on social media through the development of a new app.

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